Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. Instructor(s) : Anke Audenaert , Daniel Kob.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketing 114

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Buffer Marketing

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketers 72

Jeff Bullas

MARCH 1, 2023

With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. You can create your own hashtags for specific campaigns or product launches, or you can just create a general hashtag that is related to your brand or business. How can I create a catchy hashtag?

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing 68

Social Media Marketing B2C Non-Profit Influencer Marketing 68

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. This is the stage where potential customers first learn about your brand. With over 5.22

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

SocialPilot

FEBRUARY 13, 2025

Whether you’re a brand or a creator, a solid hashtag strategy can uplift your social media game multi-fold. TRY SOCIALPILOT NOW 4 Key Benefits of Using Hashtags in Social Media Marketing Hashtags provide additional context and branding edge to your posts. But thats not it.

Social Media Marketing 86

Social Media Marketing User-Generated Marketers Marketing 86

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 123

Transform Advertising Advertisers Branding 123

Marketing Insider Group

JANUARY 20, 2025

While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust. Think about itwhats your first thought if a company has no social media presence? That said, the playbook for organic social media isnt one-size-fits-all.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

Buffer Marketing

AUGUST 13, 2024

In either case, you’ll likely hit up Google for an influencer marketing tool. Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. But with so many options available, how do you choose?

Influencer Marketing 111

Influencer Marketing Branding Affiliate Marketing Fashion 111

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

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Manufacturing Whitepaper Marketers Marketing 124

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Creators on Influential currently work with more than 300 brands around the world, the company said.

Influencer Marketing 113

Influencer Marketing PR Social Media Marketing Marketing 113

Social Media Examiner

SEPTEMBER 12, 2024

Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? In this article, we’ll explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts.

Branding 143

Branding Customer Social Media Marketing Marketing 143

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I wish it were that simple when it comes to AI.

User-Generated 128

User-Generated Social Media Marketing Marketers Marketing 128

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. What is Pinterest marketing? The strategy?

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Aspiration Marketing

SEPTEMBER 19, 2024

Highly edited content is no longer cutting it, and brands are no exception to this expectation. Consumers today want natural, authentic experiences, and influencers are leading the charge. So, what content do consumers want? Lo-fi: a form of content that focuses on a more casual and unpolished aesthetic, made popular by influencers.

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Influencer Marketing Marketing Marketers Branding 262

Hootsuite

DECEMBER 3, 2024

As social ROI pioneers, we decided to measure Swift’s impact on how brands are discussed on social media. We used our social listening tools to track the “Taylor Swift Effect” in real time, revealing how these impressive boosts from her devoted fans can transform niche businesses into booming hot spots.

Branding 105

Branding Transform Social Media Marketing Fashion 105

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. The impact of brand safety on ROAS is profound.

Advertising 124

Advertising Advertisers Branding User-Generated 124

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered.

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Aspiration Marketing

NOVEMBER 29, 2023

Social media has revolutionized how businesses interact with their audience and attract new customers. But its impact goes beyond sales and marketing. It has become an indispensable tool for companies to showcase their unique employer brand and attract top talent.

Branding 263

Branding Marketers Marketing Customer 263

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 123

Branding B2C Management Product 123

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you. Give them something and they will follow you.”

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Aspiration Marketing

OCTOBER 10, 2023

Engaging video content is crucial in most social media marketing campaigns today. Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger.

Content Marketing 288

Content Marketing B2C Social Media Marketing Marketers 288

Businesses Grow

SEPTEMBER 30, 2024

So of course, I wanted to talk to the owner about marketing (can’t help myself). In fact, she didn’t use social media at all, a personal decision that certainly goes against the grain. ” Obviously, this anti-social media strategy has worked well. Marketing is often a personal decision.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Education 112

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Marketers are only just beginning to integrate new AI tools into their campaigns. Why we care. Advantage+ shopping campaigns.

Branding 107

Branding Fashion Retail User-Generated 107

SocialPilot

MARCH 9, 2025

But here’s the catch: being on social media isn’t adequate. The market is congested, your audience is overwhelmed, and the constant rush of content makes it easy to get away in the crowd. How to Set Up a Brand Identity? Your brand voice should mirror your business values. Lets get into it!

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

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Event Marketing Food Direct Mail Entertainment 131

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 118

Price Thought Leadership Transform User-Generated 118

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)? The problem?

Social Media Marketing 114

Social Media Marketing User-Generated Influencer Marketing Management 114

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. What are brand mentions? Brand mentions can be direct and indirect.

Branding 118

Branding Non-Profit User-Generated Food 118