Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

Social Media Marketing

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. Instructor(s) : Anke Audenaert , Daniel Kob.

Social Media Marketing

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

Social Media Marketing

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing

Hubspot Marketing

APRIL 15, 2025

But then, as I grew as a marketer, I started seeing some serious potential everywhere. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. It's so impressive to me when I reflect on the progress of other trending social sites.

Social Media Marketing

Aspiration Marketing

APRIL 28, 2025

Social media is overflowing with the same type of content these days. With competition being fierce, brands and influencers should work specifically for the audience to grab and hold their attention. This can be demotivating and makes you wonder whether your social media marketing is worth the effort.

Social Media Marketing

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. The short answer? Absolutely.

Social Media Marketing

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding

Marketing Insider Group

JANUARY 20, 2025

While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust. Think about itwhats your first thought if a company has no social media presence? That said, the playbook for organic social media isnt one-size-fits-all.

B2C

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Buffer Marketing

AUGUST 13, 2024

In either case, you’ll likely hit up Google for an influencer marketing tool. Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. But with so many options available, how do you choose?

Influencer Marketing

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

Branding

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. What is Pinterest marketing? The strategy?

Gen Z

Marketing Insider Group

JULY 16, 2025

In today’s fast-paced digital landscape, marketers are continually seeking ways to streamline their processes and maximize their impact. Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools.

Transform

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Creators on Influential currently work with more than 300 brands around the world, the company said.

Influencer Marketing

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I wish it were that simple when it comes to AI.

User-Generated

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered.

Social Media Marketing

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. The impact of brand safety on ROAS is profound.

Advertising

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)? The problem?

Social Media Marketing

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. How it works: Brands input product info or assets, or import them from a URL. This feature is already popular in TikTok’s Chinese market for live sales streams. Unlike competitors (e.g., What’s next. Processing.

Transform

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Marketers are only just beginning to integrate new AI tools into their campaigns. Why we care. Advantage+ shopping campaigns.

Branding

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

CRM

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Digital Marketing

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. Neither does Meta or any other big tech search or social platform.

SEO

SocialPilot

MARCH 9, 2025

But here’s the catch: being on social media isn’t adequate. The market is congested, your audience is overwhelmed, and the constant rush of content makes it easy to get away in the crowd. How to Set Up a Brand Identity? Your brand voice should mirror your business values. Lets get into it!

Real Estate

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. As he aptly put it, “Don’t ask them to follow you. Give them something and they will follow you.”

Social Media Marketing

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan