Hubspot Marketing

JULY 24, 2024

Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. So what’s a brand to do when UGC goes off the rails? Does a smart marketer fight back or roll with the punches?

Branding 112

Branding PR User-Generated Health 112

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 101

Branding Influencer Marketing User-Generated Key Performance Indicator 101

Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. What is affiliate marketing? Image Source. Image Source. They aren’t vegan.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. In either case, you’ll likely hit up Google for an influencer marketing tool. The platform excels in offering deep insights and fraud detection, making it a trusted choice for brands focused on authenticity and ROI.

Influencer Marketing 100

Influencer Marketing Branding Affiliate Marketing Fashion 100

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results.

Branding 128

Branding SEO User-Generated Price 128

Jeff Bullas

FEBRUARY 26, 2023

Describe your ideal follower and Kicksta will find and engage with users who match your specification. These interactions increase your brand awareness and organic growth without having to spend hours on Instagram yourself. It’s a must-have for any serious Instagram marketer. An incredible program to make quality videos.

Marketers 246

Marketers Marketing Analytics User-Generated 246

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries.

Transform 128

Transform Whitepaper User-Generated CMO 128

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 135

Customer Branding Customer loyalty Transform 135

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Transform 134

Transform Copywriting User-Generated Marketers 134

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 116

Gen Z Branding Millennials Entertainment 116

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Advertising 115

Advertising Advertisers Branding User-Generated 115

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 115

Branding User-Generated PR Law 115

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 137

Gen Z Millennials Entertainment User-Generated 137

Jeff Bullas

NOVEMBER 13, 2022

Building an interactive engagement experience for users in the metaverse is challenging, but it can also be a great opportunity to capture a future-minded marketplace. In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. If Warren Buffett were a marketer, he’d be a blogger. Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding 114

Branding Transform User-Generated Manufacturing 114

Jeff Bullas

FEBRUARY 1, 2023

There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. This creates a problem because you are left always “paying to play”, rather than making the most of YouTube’s billions of active users that are searching for your content. In fact, over half the US population in EVERY age bracket watch videos on YouTube.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertising 306

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. Views act as social proof to persuade users to take a moment and check out your content. Genuine users. Mind-blowing. Viewsexpert.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Calvyn Lee Blog

NOVEMBER 14, 2024

In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. As Wise emphasizes, it’s a choice that can manifest in various ways, including personal development and market share expansion.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. The reason for the similarity between Dreamforce and Inbound is the similarities between the various generative AI models. A problem that’s a great opportunity for marketers. AI is now a commodity as far as most users are concerned.

User-Generated 128

User-Generated Price Marketers Marketing 128

Jeff Bullas

FEBRUARY 9, 2023

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? Perfect, right?

User-Generated 308

User-Generated Management Price Promotion 308

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Everything before this time was pre-AI.

SEO 107

SEO Branding User-Generated PR 107

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. It can also elevate your brand and drive more bookings.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Effective lead generation drives business growth and increases revenue.

Content Marketing 119

Content Marketing Customer Acquisition Marketers Marketing 119

Jeff Bullas

JANUARY 30, 2023

It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! TokUpgrade The best TikTok growth service currently available on the market is without doubt TokUpgrade.

User-Generated 323

User-Generated Price Target Market Management 323

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing 120

Digital Marketing User-Generated Marketers Marketing 120

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 129

User-Generated Social Media Marketing Marketers Marketing 129

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 118

User-Generated Analytics Marketers Marketing 118

Jeff Bullas

DECEMBER 13, 2022

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. SaaS lead generation: fatal mistakes. Lead generation is to SaaS what oxygen is to humans.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers.

Finance 360

Finance Copywriting Health User-Generated 360

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketers 124

Marketers Marketing User-Generated New Technology 124

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 100

Branding Transform User-Generated Outbound Marketing 100

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. Famoid’s website claims that their free tool can be utilized every 7 days, and they assure users that the process is entirely safe, as no passwords or confidential information is required. So why wait?

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Jeff Bullas

FEBRUARY 19, 2023

What is SEO in digital marketing? Guide mobile users accurately 5. This code is normally generated by the service you are using to measure website traffic. What is SEO in digital marketing? SEO is an integral part of any digital marketing strategy that includes driving website traffic from organic search results.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 104

Branding Customer loyalty User-Generated Promotion 104