Branding Millennials Online Buyers 
Search Engine Land
NOVEMBER 3, 2022
To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Since it is so simple for online buyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money.
Marketing Insider Group
MARCH 28, 2024
Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. A bit more personal than ratings, testimonials are an opportunity for buyers to tell others an engaging story about their positive experience with your brand.
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