Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 88

Gen Z Branding Retail Education 88

Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. My inbox is full , and I don't like companies playing on my phone, so I'd rather find my next favorite lip liner-gloss-combo on my own terms before giving any brand my money.

Gen Z 106

Gen Z Millennials User-Generated Traditional Marketing 106

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

JANUARY 31, 2025

In their place is minimalism and modernist exuberance. In its place is a minimalist wordmark that now reads JaGUar. Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley.

Gen Z 111

Gen Z Manufacturing Millennials Fashion 111

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertisers Advertising Gen Z 122

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. Content marketing works for B2C brands, and 86% of B2C marketers include it in their strategy.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

MARCH 10, 2025

Swag: Branded items have their place, too. “And 88% of millennials are excited to see any type of mail or package. Companies incentivizing prospects near the end of the sales cycle saw a 55% higher conversion rate. Sales teams sending gifts during the sales cycle saw a 21% decrease in the opportunity life cycle.

Direct Mail 113

Direct Mail Gen Z Whitepaper Customer 113

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. For brand consideration, use video view campaigns. Clear goals and objectives. Multichannel strategy. Budget allocation.

Gen Z 123

Gen Z CRM Millennials B2C 123

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. Zero loyalty : They will switch brands after even a single negative experience. “[J]ust one single poor experience” can shatter brand loyalty, underscoring the importance of consistently exceeding expectations.

Gen Z 107

Gen Z Retail Food Millennials 107

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Between the two, there’s an almost endless number of places for branded videos to go wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1. Brands create video content for different reasons. The Millennial Falcon, a spaceship from Star Wars, shows up in block form.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Hubspot Marketing

JUNE 16, 2021

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. What are the five brand pillars? Perception.

Branding 143

Branding Millennials Communications Education 143

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR 110

PR Gen Z Thought Leadership Communications 110

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We want to be in the right place with the right message for the right person, so there’s an aspect of personalization.”. But recently it’s seen startling success with younger age groups.

Gen Z 107

Gen Z Millennials Direct Mail Retail 107

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. Still, 40% understand it and 30% think more brands should leverage it. 28% of Gen Z/Millennials have used a VR headset. Who is using it? Why do they use it?

Gen Z 138

Gen Z Millennials Branding User-Generated 138

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. Mailers, billboards, sponsorships, partnerships these are all really great ways to still get your brand and message into places, and might be a lot more affordable. Many brands use messaging that already assumes people know who you are or what you offer.

Millennials 97

Millennials Marketing Marketers Fashion 97

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Set Up

SEPTEMBER 10, 2024

Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? Brands must use subtle, value-driven messaging that seamlessly integrates into their content and doesn’t feel like advertising. And trust creates Brand loyalty.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Instagram Video. In short, users are engaged.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Sprout Social

JULY 15, 2022

This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. This massive reach makes it the perfect platform for putting your brand in front of a large audience. This gives each brand a small feature for only the cost of free products.

Influencer Marketing 139

Influencer Marketing Branding Marketing Marketers 139

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116

Branding Millennials Retail Price 116

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. While many of consumers see a place for it, theres a strong minority (32%) who think its cringey.

Entertainment 69

Entertainment Gen Z Millennials User-Generated 69

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. Shorter videos are great for establishing an initial connection where you can introduce your brand or product. Believe it or not, longer videos are also on the rise.

Branding 125

Branding Millennials Video Marketing B2C 125

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. Its fair to say that SEO has helped this brand reach qualified traffic. The great content, steered by SEO, means theyre featured in four places right at the top of Google.

SEO 132

SEO Gen Z Finance Transform 132

Marketing Insider Group

SEPTEMBER 29, 2020

The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Browsing through it feels like flicking through a glossy magazine with typography that’s almost as beautiful as the photography that takes pride of place.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketing 132

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. And more people began chiming in.

Branding 136

Branding Transform Gen Z Entertainment 136

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 128

Gen Z Branding Food Transform 128

Sprout Social

JUNE 29, 2021

In short: creators are hot—and it’s no surprise brands want in. If brands are serious about working with content creators, they need to first understand how the creator economy operates. Creators are well positioned to lend a human voice, personality, perspective and expertise to a brand. billion in funding.

Branding 137

Branding Non-Profit Millennials PR 137

Martech

SEPTEMBER 25, 2024

Numerous brands fight for user attention across platforms to drive a click or conversion. For brands caught in the scuffle, this means wasted marketing spend. Brands that want success must be ready with the content and solutions consumers need and make it accessible on the consumers’ own terms.

Gen Z 66

Gen Z Millennials Shoppers Retail 66