Welcome Software

FEBRUARY 26, 2025

We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. And before you go thinking it's just Gen Z changing things up, the same report documents one in four (24%) millennials purchase something through social media at least once a month.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Martech

JULY 13, 2021

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? One of those companies was Driscoll’s, the “only the finest berries” brand. Crowdsourcing the most important metric in marketing .

Shopper Market 115

Shopper Market Millennials Shoppers Shipping 115

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. Do Consumers Actually Buy Products on Social Media? There are now more ways than ever to buy products on social media. But, when we asked, "Have you ever purchased a product directly from a social media platform?

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Neil Patel

JANUARY 19, 2021

Improve Brand Personality. I ask because these three words are key to defining your brand’s personality. Your brand personality matters. Eighty-six percent of customers opt for companies with an honest, upfront, and authentic identity, and voice tweets instantly make your brand feel more real and sincere. A final tip.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Rock Content

JUNE 20, 2016

How important is a brand’s voice? Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Finding your brand voice. The same logic applies to a brand.

Branding 56

Branding Millennials Communications Content Marketing 56

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. “We want to make this easier for brands,” said Fleisch.

Analytics 110

Analytics Product Automobile Customer Journey 110

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.

Price 91

Price Promotion Non-Profit Place 91

Litmus

SEPTEMBER 24, 2024

Expect more brands to spotlight sustainable products, eco-friendly packaging, and even “Green Friday” deals. Brands are making sure their BFCM emails are inclusive for everyone, with bigger fonts, high-contrast colors, and screen-reader friendly designs. Accessibility. Cleaner layouts? User-generated content (UGC).

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Hubspot Marketing

FEBRUARY 5, 2024

These challenges are mitigated if you build a great product and provide a great user experience. As they succeeded, their customers became their brand evangelists. Below are three steps Wise took to build a product that won users. When customers love your product, marketing becomes much easier.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Adobe Experience Cloud Blog

AUGUST 18, 2016

And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. Similarly, engineering is not just responsible for building the next product or upgrade, but also testing its marketability and brand alignment.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Rock Content

JUNE 22, 2016

How important is a brand’s voice? Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Finding your brand voice. The same logic applies to a brand.

Branding 40

Branding Millennials Communications Content Marketing 40

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Welcome Software

JULY 13, 2022

In a market where 32% of customers will ditch brands after a single unsatisfactory experience, businesses must leverage all the tools they can to ensure that they provide outstanding digital experiences at all touchpoints. The DXP product market had a total value of $10.11 billion in 2021. for the forecast period.

Transform 40

Transform Gen Z Millennials B2C 40

Exposure Ninja

FEBRUARY 6, 2023

Let’s take a look at a marketing budget example: You’re a famous influencer who is expanding their merch section by introducing a new energy drink. Your target audience is likely to be the millennials and Gen Z’ers who watch your content on TikTok, Instagram and YouTube. million users worldwide in 2023.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

The Marketing Journal

JULY 31, 2021

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Marketing 40

Marketing Marketers Customer Millennials 40

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145