Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way. What brand content does Gen Z engage with?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. On Giphy, brands can create channels for their gifs, much like YouTube. How ow does this relate to marketing?

Promotion 133

Promotion Branding Entertainment Millennials 133

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 103

Influencer Marketing Branding B2C Marketing 103

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. B2C brands know that they’re often selling a one-time purchase product.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. More B2B brands are waking up to YouTube’s potential, and I couldn’t be happier. It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5

Gen Z 112

Gen Z B2C Transform Millennials 112

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. While not every customer is keen to make their holiday purchases on their first outing, enticing sales and promotions can draw them in.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Whether it’s an endorsement or just a brand mention, influencer marketing is an extremely powerful tool. What is influencer marketing?

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing.

Influencer Marketing 125

Influencer Marketing Price Affiliate Marketing Millennials 125

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR 114

PR Gen Z Thought Leadership Communications 114

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 76

Gen Z Branding Fashion Retail 76

Hubspot Marketing

JUNE 16, 2021

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. What are the five brand pillars? Perception.

Branding 143

Branding Millennials Communications Education 143

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. KitchenAid previously partnered with Yelp by using Yelp Audiences to promote women-owned restaurants. But recently it’s seen startling success with younger age groups. Why we care.

Gen Z 109

Gen Z Millennials Direct Mail Retail 109

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. 63% say they trust what influencers say about brands more than what brands say about themselves in their advertising. That’s where a Net Promoter Score, also called an NPS score, can help. NPS makes it clear who your promoters are. Source: MailChimp.

Promotion 135

Promotion Customer loyalty Gen Z Customer Journey 135

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 133

Gen Z Millennials Branding Transform 133

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 130

Branding Millennials Promotion Price 130

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. How are other UK brands using Facebook? We have the answer. Tuesday : 56 p.m.

Entertainment 94

Entertainment Gen Z Millennials User-Generated 94

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Set Up

SEPTEMBER 10, 2024

Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? Brands must use subtle, value-driven messaging that seamlessly integrates into their content and doesn’t feel like advertising. And trust creates Brand loyalty.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143

Branding Millennials Fashion Communications 143

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. respectively.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In social media advertising, you create and run ads from your brand account.  Let’s say you aim to increase brand awareness via social media ads.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. respectively.

Gen Z 97

Gen Z Copywriting Real Estate Marketing 97

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z 86

Gen Z Millennials Social Media Marketing User-Generated 86

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

APRIL 10, 2025

If your brand wants to participate in a trend, time is of the essence. Sometimes accounts are entirely focused on these sketches, whereas influencers or brands might create one-off sketches amidst a wider strategy to capitalise on the trend. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 105

Gen Z Food Fashion Millennials 105

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Sprout Social

JULY 15, 2022

This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. This massive reach makes it the perfect platform for putting your brand in front of a large audience. This gives each brand a small feature for only the cost of free products.

Influencer Marketing 141

Influencer Marketing Branding Marketing Marketers 141

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Millennials (survey respondents ages 24-39). But despite increasing Gen Z social media usage, these digital natives are the least likely to follow brands on social. What Gen Z social media usage means for your brand.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

SocialPilot

FEBRUARY 19, 2025

For brands looking to maximize visibility through paid campaigns, Twitter remains a solid option. It creates a space that reflects its brand values. For instance, a local artisan brand might use Bluesky to host a customer server because it can create a direct connection with its audience. We’ve only scratched the surface.

Gen Z 110

Gen Z User-Generated Advertising Advertisers 110

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. But it still manages to befuddle many a millennial and Baby Boomer. Branded hashtag challenge. So far, branded hashtag challenges seem to be the most popular approach for brands on TikTok. Brands can pay extra to secure the upper banner position.

Branding 145

Branding User-Generated Promotion Advertising 145

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. They want brands that speak to them as peoplenot just as a demographic box to check. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. How can your brand get it right?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98