illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Adobe Experience Cloud Blog

MARCH 28, 2019

Consumers of all ages have come to expect certain types of communications from brands when they transact online. For example, more than half of online shoppers across age groups said they expect to receive an emailed receipt following a purchase. More than 40% expect to receive a text message when an order has shipped.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. as the date for a likely ban approaches.

Gen Z 119

Gen Z Whitepaper Social Media Marketing Millennials 119

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? The Index also reports that 93% of users say its important for brands to keep up with online culture via their social media accounts. Australian brands looking to connect with under-16s must take the bill and its potential outcomes into consideration.

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Hubspot Marketing

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. Free Promotion.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sales Force: CMO

AUGUST 10, 2022

Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Martech

SEPTEMBER 25, 2024

Numerous brands fight for user attention across platforms to drive a click or conversion. For brands caught in the scuffle, this means wasted marketing spend. For brands caught in the scuffle, this means wasted marketing spend. The once-standard linear path to purchase no longer reflects reality.

Gen Z 72

Gen Z Millennials Shoppers Retail 72

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Branding 145

Branding Gen Z Shoppers Price 145

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. Another 38% of Australian users (roughly 3.2

Gen Z 66

Gen Z Transform Fashion Food 66

Sprout Social

MAY 29, 2025

The data shows that while networks battle to boast the highest ROI, real performance gains hinge on execution: visible logos, quality creative, brand-focused marketing campaigns and full-funnel approaches boost your returns. Googles internal data demonstrates that brands should deploy YouTube across the customer journey.

Gen Z 83

Gen Z Social Media Marketing Transform Marketing 83

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Millennials (survey respondents ages 24-39). But despite increasing Gen Z social media usage, these digital natives are the least likely to follow brands on social. What Gen Z social media usage means for your brand.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Sprout Social

JULY 20, 2021

Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more. This year, Instagram announced a new feature called Drops which allows brands to create and promote their own product drops through their Instagram Shop. Will Instagram Drops work for my brand?

Gen Z 142

Gen Z Product Retail Millennials 142

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Martech

JULY 12, 2021

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard.

Shoppers 127

Shoppers Shopper Market Millennials Retail 127

Brian Solis

FEBRUARY 17, 2025

It’s not about being Gen Z or Millennial anymore—it’s about how technology and global events like the pandemic have rewired all of us.” Today’s shoppers demand seamless transitions between their online and in-store experiences. From Uber to curbside pickup, customers now expect speed and convenience in every interaction. “If

Retail 52

Retail Gen Z Transform Millennials 52

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. The Top Shopping Trends of 2022.

Gen Z 128

Gen Z Millennials Retail Price 128

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. 9 Ways to Target Pet Owners Using Paid Ads.

Millennials 137

Millennials Food Shoppers Health 137

Hubspot Marketing

DECEMBER 20, 2023

Some of the highlights include: Ken’s Malibu Dreamhouse that was listed on Airbnb Barbie-themed co-branded products with brands like Crocks, XBOX, BEIS, and Homesick Candles An experiential Barbie-themed boat cruise in Boston The Barbie meme generator However, Warner Bros. we're ready to SERVE ??

Millennials 129

Millennials Shoppers Marketing Marketers 129

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 131

Gen Z Millennials Shoppers Digital Marketing 131

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Take Steps to Make Your Brand Trustworthy and Authentic.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

OCTOBER 27, 2022

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. Source: Survey of 1038 online shoppers.

Branding 114

Branding eCommerce Shoppers Millennials 114

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. Get MarTech! In your inbox. Business email address Subscribe Processing.

Gen Z 127

Gen Z Shoppers Retail Price 127

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. What brands does Generation X like right now? What is Unique About Generation X?

Millennials 135

Millennials User-Generated Shoppers Transform 135

Hubspot Marketing

JANUARY 13, 2017

As for what to broadcast, there are a lot of brands out there that are nailing this strategy across several use cases. For example, many brands are using Facebook, Instagram, and Twitter to live stream events. 2) Brands will lean on messaging apps more than ever.

Millennials 145

Millennials eCommerce Shoppers Advertisers 145

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Rather than going to a brand's online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger. Request and collect payment.

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. According to the stats : Sixty-nine percent of millennials have FOMO. There are other disadvantages too, such as: It’s weather dependent.

Shipping 143

Shipping Shoppers Retail Transform 143

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer.

Gen Z 111

Gen Z Millennials Shoppers Price 111

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Having customers talk about positive experiences with your brand on social media can be powerful.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. In addition, content that they share will enjoy eight times more engagement than content that you share on your official brand channels. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

APRIL 5, 2024

More importantly, should your brand give it a try? Here‘s what I’ve found: What is TikTok Live Shopping Why should brands experiment with TikTok Live Shopping? TikTok live shopping allows brands to showcase and sell products in real time during live streams on the platform. Why should brands experiment with TikTok Live Shopping?

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

illumin

DECEMBER 11, 2024

The ad strategies brands leverage for these short few months can make or break not only Q4, but the entire fiscal year. During every Q4, brands scramble to launch the best and brightest holiday campaigns. Brands can effectively tailor messaging by leveraging demographic and behavioral profiles.

Gen Z 59

Gen Z Shoppers Millennials Advertisers 59

Marketing Insider Group

OCTOBER 9, 2013

At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks.

Transform 111

Transform Millennials Shoppers Management 111