Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick?

Branding 126

Branding Millennials Video Marketing B2C 126

Hubspot Marketing

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch?

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In response, YouTube launched Shorts — enabling users to create 15-second videos with musical overlays. This also allows video marketers to play with different content types on the same platform. Why does this matter?

Gen Z 140

Gen Z Millennials Price Social Media Marketing 140

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok has 689 million monthly active users. 62%–over half–of all U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketers 145

Hubspot Marketing

JULY 15, 2020

Consumer preference for video over other mediums is only expected to get stronger. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. This in itself can be a major challenge for video advertisers.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Hubspot Marketing

JANUARY 5, 2021

Aside from length, one thing that set short-form videos apart is the trend culture. So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. Sanders says short-form videos give creators an innovative way to showcase their content. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Girl Power Marketing

FEBRUARY 1, 2023

Today, content marketing is one of the best ways to help your brand gain consumer interest by telling your story rather than letting it be told by someone else. Storytelling is a powerful tool for building brand loyalty. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. People upload 500 hours of video every minute.

Advertising 145

Advertising Advertisers Millennials Marketers 145

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. DIY options.

Fashion 111

Fashion Millennials Education Video Marketing 111

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate. Look at what other brands are doing.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. 40% of millennials say messaging apps are their preferred means of customer service via @GeoMarketing study.

Millennials 107

Millennials User-Generated Conversational Marketing Communications 107

Sprout Social

FEBRUARY 21, 2022

With Instagram making recent changes ( RIP, IGTV… ), let’s review the video formats available on the platform: Reels: Vertical, full-screen videos that can be up to 60 seconds long with major impact. Instagram Videos: Replacing the IGTV tab on your profile, all videos that aren’t Reels fall into this category.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 145

Shoppers Product Gen Z Promotion 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip Brian Fanzo. Jessica Northey.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Neil Patel

APRIL 13, 2021

Advertising-based video on demand differs from TVOD and SVOD in that it is a monetization model that allows brands or companies to inject video advertising into existing (or soon to be existing) video content. A big example of this is the ads that run on YouTube videos. What About OTT?

Advertising 126

Advertising Advertisers Millennials Shoppers 126

Hubspot Marketing

OCTOBER 24, 2022

Fostering relationships with your customers and increasing brand loyalty. Out of the marketing executives who said they're changing their goals in 2023, 19% report 'fostering relationships with customers and increasing brand loyalty' to be their new top priority. Advertising your products or services.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Hubspot Marketing

JUNE 6, 2023

It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. When an engagement marketing campaign is event-centric, it's dedicated less to the type of event — like a concert, festival, conference, etc. —

User-Generated 145

User-Generated Marketers Marketing Branding 145

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Digital Marketer

SEPTEMBER 6, 2022

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. Click Here.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Table of Contents What Is the Role of Internet Marketing? Why Is Internet Marketing Important for Business?

Affiliate Marketing 94

Affiliate Marketing Marketers Marketing Millennials 94

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. Cross-Promote Your Videos.

Promotion 111

Promotion User-Generated Millennials SEO 111

Neil Patel

SEPTEMBER 17, 2021

Instagram is the go-to social media platform for fashion, beauty, and health brands. They will feel much more connected to your brand when they know that you understand them on a deeper level. As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement. Social Media Audit: Instagram.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Spiralytics

NOVEMBER 14, 2023

Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age.

Gen Z 52

Gen Z Millennials Health Transform 52

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72

Duct Tape Marketing

APRIL 13, 2017

It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. Most local brands apply this trick and it works. Twitter’s brand-friendly platform is a great way to connect with people, manage customer service and bring real value to business.

User-Generated 73

User-Generated Transform Promotion Advertising 73

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. What is video engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Power Digital Marketing

DECEMBER 1, 2022

Ultimately, some brands might decide to use both. But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . This guide on the TikTok vs YouTube debate can help brands find the insights they need to make an informed decision. Brand takeovers

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Spiralytics

APRIL 23, 2023

AI can better identify marketing trends due to practical data analysis and its capacity for dynamic input adaptation. Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Spiralytics

MAY 30, 2024

These platforms enable marketers to reach their target audiences with ease, which means that they are perfect for running ads, engaging with customers, and forming a community around your brand. As a marketer, you can leverage these platforms to create what is essentially a TV channel for your business.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52