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5 ways jump start AI adoption

Martech

Dig deeper: Why brands must bridge the knowledge gap in AI adoption The disconnect: A meteor on its way to earth Those closely tracking AI’s progress are like astrophysicists monitoring a meteor. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

This shift means that SEOs must adapt by focusing on creating content relevant to their brand and tailored to appear natively on these diverse platforms where people spend their time.” Videos help customers better understand your products or services and increase brand awareness.

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16 marketing automation platforms your organization should consider

Martech

Acquia targets mid-market and enterprise businesses, and several of its most notable marketing automation customers are Shake Shack, Lids, ParkNow and Applause. Offers a drag-and-drop interface that allows marketers to orchestrate the customer journey by defining different journeys that respond to what customers are doing in real-time.