Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

New Markets 125

New Markets SEO Energy Inbound Marketing 125

Content Marketing Institute

JULY 19, 2024

Learn about the latest marketing metric to make headlines — share of model. It’s got everything to do with generative AI’s large language models and your brand. It’s got nothing to do with runways or stocks.

New Markets 136

New Markets SEO Marketers Marketing 136

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Customer retention and brand value metrics hit two-year lows. The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Branding 142

Branding Content Marketing Marketers Marketing 142

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 118

Customer Journey Analytics Branding Customer 118

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 122

Influencer Marketing Key Performance Indicator Transform Marketers 122

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Which platforms work best for B2B influencer marketing?

Influencer Marketing 140

Influencer Marketing Branding B2C Marketers 140

Hubspot Marketing

MAY 30, 2023

AI Marketing Jobs The following are marketing jobs and opportunities that are on the rise due to advancements in AI and marketing automation. AI Trainers AI must be trained to learn, improve, and be a great asset to any marketing strategy.

New Markets 134

New Markets Copywriting Digital Marketing Marketers 134

ConsumerTalk

OCTOBER 4, 2023

Introduction How can your company break into new markets effectively? By donating items or money or by promoting a business, your company can expand its CPG consumer reach, helping you grow into new markets. CPG sponsorships can help you expand your consumer reach. Sponsorships are mutually beneficial for both parties.

New Markets 107

New Markets Marketing Marketers Promotion 107

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 121

Key Performance Indicator Analytics CRM Retail 121

Marketing Insider Group

OCTOBER 16, 2023

Channel fog is an issue with marketing, customer service , and internal operations alike. It leads to a chaotic and complicated number of notifications that employees and customers must wade through as they attempt to interact with a brand. UserIQ is an innovative platform that is helping brands track the impact of their channels.

Branding 122

Branding Communications Energy User-Generated 122

Businesses Grow

MARCH 10, 2025

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. My guess is: ZERO.

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129

Kuno Creative

MAY 4, 2023

In the excitement of innovation, expanding into new markets and seeking investments or acquisitions, fast-growing companies sometimes overlook the fundamentals that form their brand strategy.

Branding 98

Branding New Markets Marketing Marketers 98

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Below, we'll dig into a few specific marketing themes. Without further adieu, let's dive in. Sample size.

Branding 135

Branding Manufacturing Health Retail 135

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. Max Pete gives the example of using Square’s community reach to bring attention to a new marketing campaign. Unfortunately, that means it’s also hard to put a price tag on it.

Management 142

Management Traditional Marketing Promotion Price 142

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?

Social Media Marketing 125

Social Media Marketing Marketers Marketing User-Generated 125

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. DON’T: Assume an influencer’s followers already know about their brand relationships.

Gen Z 117

Gen Z Influencer Marketing Health Promotion 117

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. The evolution of influencer marketing Celebrities were once the golden ticket to product success.

Influencer Marketing 119

Influencer Marketing Branding User-Generated Marketing 119

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. Dig deeper: What are marketers’ investment priorities as 2024 winds down? I know that brand is making a comeback in B2B after years of demand generation. That would be bad.

Transform 104

Transform Finance Marketers Marketing 104

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand.

Branding 105

Branding Transform Communications Copywriting 105

Martech

AUGUST 5, 2024

I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. I have no idea of the brand or model of the sunglasses that the AI-generated hiker was wearing (it was all concocted, after all). Brand safety around this will be tough.

Product 122

Product User-Generated Price Entertainment 122

Search Engine Land

JUNE 28, 2024

Advertisers should care about this update as it allows for adding their own assets to the Product Studio giving a higher likelihood for creating not just high quality product images but also having a higher relevancy to their brand. What’s new. File upload: Merchants can now directly upload new product images to Product Studio.

Product 83

Product New Markets Advertisers Advertising 83

Martech

OCTOBER 9, 2024

Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts.

Transform 110

Transform Marketers Marketing Advertisers 110

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Define big-picture marketing goals. Are you aiming for product education, brand awareness, or driving traffic?

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves. Thanks for your time, Ryan Wrapping up Email marketing is at a crossroads.

Email Marketing 126

Email Marketing Marketing Automation Platform Branding Customer 126

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. Impostors on social media present a real challenge for all major brands. What are fake social media accounts? Often, it’s scammers.

Branding 113

Branding Price Place Management 113

Martech

SEPTEMBER 23, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand. What was the outcome?”

Management 105

Management CMO Key Performance Indicator Marketers 105

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.

Transform 105

Transform Branding Telemarketing Direct Mail 105

Hubspot Marketing

NOVEMBER 19, 2024

Benefits of B2B Market Research Conducting market research should deliver a lot of benefits. She’s the CEO of Boldthink , a brand consultancy. Goodwin shared several benefits recent clients have received from B2B market research. You can also reach new markets or expand into current ones with good research.

Market Research 121

Market Research B2C Marketing Marketers 121

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. Dig deeper: What are marketers’ investment priorities as 2024 winds down? I know that brand is making a comeback in B2B after years of demand generation. That would be bad.

Transform 95

Transform Finance Marketers Marketing 95

Hubspot Marketing

OCTOBER 14, 2024

From your sales team to customer support, having the right people in place can make a difference in how your customers experience your brand. This could be anything from your packaging to online reviews — anything that gives your customers confidence in your brand. People: Who’s involved in delivering your product?

Price 117

Price Marketers Marketing User-Generated 117

Rock Content

MARCH 21, 2024

Relying solely on these platforms makes it increasingly challenging to discover new users for your product or brand. Brands are trying to reach the same audiences through the same channels, causing the auction to overheat and the cost of optimization to rise. Let’s unpack how they apply to different audiences.

Branding 97

Branding Affiliate Marketing eCommerce Advertisers 97

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content.

Retail 93

Retail Branding User-Generated SEO 93

Duct Tape Marketing

SEPTEMBER 18, 2024

Whether it’s social media, email, content marketing, or something else, this section ensures that your efforts are focused where they’ll have the biggest impact. Brand Strategy Your brand is more than just a logo or tagline – it’s the perception people have of your business.

Transform 90

Transform Marketers Marketing Marketing Strategy 90

Search Engine Land

AUGUST 13, 2024

When exploring new markets or product lines If you’re launching a new product or testing new keywords, broad match keywords can help you gather data on search intent and add keywords that you may not have found in initial keyword research.

Management 100

Management Advertising Advertisers Branding 100