Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. This gap in real-time access can seriously impact a brands ability to stay relevant. This reluctance to adopt new technologies combines with less interest in AI at higher levels of organizations.

B2C 124

B2C New Technology Analytics Communications 124

Martech

NOVEMBER 21, 2024

Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Law 113

Law Transform Retail Manufacturing 113

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades. Who has weeks or even months to wait for the results from a brand study? That just doesn’t cut it anymore.

New Technology 117

New Technology Target Market Management Branding 117

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Number of in-person attendee badge scans.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Martech

AUGUST 2, 2024

Learning from how nature accommodates change In his book, “ The Clock of the Long Now: Time and Responsibility ,” Stewart Brand, an American writer, editor and entrepreneur, explains how nature’s ecosystems absorb the shock of change by varying speeds of adaptation. Initiatives for these longer layers include: Brand strategy.

Transform 116

Transform Marketing Plan Fashion Health 116

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. In fact, 86% of consumers believe authenticity is important when choosing which brands to support. Making the case for marketing technology within your organization. Building an always-on marketing machine.

Branding 140

Branding Marketing Automation Platform Communications CRM 140

Martech

SEPTEMBER 21, 2021

The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Branding 141

Branding Promotion New Technology Product 141

Martech

AUGUST 15, 2024

As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Marketers who implement new software without considering people and process are almost guaranteed to learn a few hard lessons along the way. Sue also knows the brand standards and serves as a final check on them.

Marketing 125

Marketing Marketers User-Generated New Technology 125

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. The tech partner behind these NFTs is L.A.-based

Branding 130

Branding Fashion New Technology CRM 130

Jeff Bullas

DECEMBER 6, 2022

Every brand – however small – is into publishing awesome images and visuals on a daily basis. So how can you create effective visual content for your brand’s social media channels? New technology brings new inspiration, new capabilities and more ideas. These days visual marketing is essential.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly. However, after six months, no website has recovered.

Transform 110

Transform User-Generated New Technology Promotion 110

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology.

CRM 123

CRM Transform Marketing Marketers 123

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Martech

AUGUST 20, 2024

John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. Those who drag their feet before deciding on a new product. Those who are skeptical of the latest. Processing.

Marketing 131

Marketing Marketers CMO Communications 131

Martech

JUNE 5, 2024

After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows. Brands must anticipate the risks of digital transformation to minimize their negative impact and maximize their ROI potential. It starts with understanding the risks.

Transform 121

Transform Branding Retail Communications 121

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Regular updates on industry trends or new services can help keep your brand top-of-mind.

Whitepaper 109

Whitepaper Key Performance Indicator Thought Leadership User-Generated 109

Sprout Social

JANUARY 25, 2023

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. Any new laws that might be passed? Any new technology (i.e.

Branding 142

Branding Real Estate Law Finance 142

Martech

OCTOBER 29, 2024

Dig deeper: Why brands must bridge the knowledge gap in AI adoption The disconnect: A meteor on its way to earth Those closely tracking AI’s progress are like astrophysicists monitoring a meteor. To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve.

Native Marketing 119

Native Marketing Communications New Technology Education 119

Neil Patel

APRIL 1, 2021

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. 6 Ways Brands Are Using NFTs.

Branding 125

Branding Real Estate Millennials Fashion 125

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 135

Real Estate Branding Fashion Food 135

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 144

Branding Real Estate User-Generated Communications 144

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. There’s no need to buy fancy cameras or invest in new technology. The problem?

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Branding 132

Branding Retail User-Generated eCommerce 132

Martech

DECEMBER 20, 2021

These inquiries can also help your brand garner the information needed to optimize campaign management and generate use case scenarios. Once brands have a better idea of their current DAM capabilities , Davey recommends they perform a gap analysis, followed by a complete resource audit. Perform a gap analysis and resource audit.

Management 129

Management Branding User-Generated New Technology 129

Marketing Insider Group

MAY 31, 2021

Social media also has the power to help you increase brand awareness and build an engaged following. Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. The Best Brands on Social Media Today. Quick Takeaways.

Branding 142

Branding User-Generated Education Communications 142

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

PR 88

PR User-Generated SEO New Technology 88

Martech

AUGUST 19, 2024

Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. Future-proofing: Technology is always evolving.

User-Generated 111

User-Generated Management New Technology Branding 111

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 139

Gen Z Branding Transform Millennials 139

Marketing Insider Group

OCTOBER 30, 2023

To help you out, we’ve put together a list of 19 top brands that are rocking it on social media. Slack shares productivity tips, news articles , how to create a better work-life balance, and other helpful content relevant to every team member – from the entry-level employee to the CEO.

Branding 133

Branding Transform User-Generated Education 133

Duct Tape Marketing

DECEMBER 4, 2024

While these tools aren’t perfect yet, their potential to democratize creative production will reshape how brands engage visually with their audiences. Brand Marketing Is Key to Trust and Loyalty In an era of increasing transparency and shifting consumer values, brand authenticity is paramount.

Market Trends 80

Market Trends Transform CRM Marketing 80

Hubspot Marketing

MAY 9, 2022

In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. How Brands Use NFTs for Marketing [+ Examples]. NFTs are disrupting the current marketing landscape and prompting brands to find innovative ways to incentivize their audience to engage. So, how exactly do they work?

Branding 117

Branding Energy CMO Marketing 117

Martech

FEBRUARY 7, 2025

Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. Dig deeper: Voice agents will change how you think about your brand and your website However, practice with AI pays off.

New Technology 94

New Technology Customer Branding B2C 94

Martech

SEPTEMBER 13, 2021

Von Reyn onboarded UserGems while working with Conductor’s VPs of revenue operations and marketing to get them on board with the new technology and approach. The post How contact tracking tech can reconnect brands with former customers appeared first on MarTech. The right tool for the job.

Customer 119

Customer Branding Millennials User-Generated 119

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Brand Marketing: Back to Basics 6. Smart brands are building smaller, engaged communities around shared interests. They choose brands reflecting their values.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Hubspot Marketing

SEPTEMBER 19, 2022

Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. We’ll cover that and more in this article.

Branding 98

Branding Fashion Shipping User-Generated 98

Martech

MARCH 19, 2025

It means embracing new technologies and methods. The best Positionless Marketer knows that the ultimate leader is the consumer who votes by increasing their lifetime value to the brand with unwavering loyalty. Marketers must embrace a fundamental philosophical change to expand capabilities beyond their area of expertise.

Transform 76

Transform Manufacturing Key Performance Indicator Marketing 76