Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. They do this by appending the brand’s logo to them. “Not

Email Marketing 117

Email Marketing Transform Marketers Marketing 117

Sprout Social

JUNE 26, 2023

That includes understanding the goals, processes, and technologies currently being used. Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates.

Customer Journey 143

Customer Journey Customer Transform Retail 143

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. The key to successfully managing this type of schedule?

CMO 93

CMO Price Transform Marketing Strategy 93

Lusha

NOVEMBER 18, 2024

Key skills to look for in RevOps talent: Data analysis and interpretation Process optimization and automation Project management Communication and Collaboration Change management Technical proficiency with CRM and other RevOps tools Once you’ve built your team, keep investing in their growth.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

On24- CMO Confessions

APRIL 22, 2021

It helped really manage those conversations. As things were moving over to digital, I felt it was a brand-new world out there, and I really felt that marketers in particular would be so well-served with the new technology that I needed to double down on that and say, “Hey, I want to build technology for marketers.”

CMO 52

CMO CRM Transform Digital Marketing 52

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. Marketing Podcast with Jenny Weigle.

Branding 100

Branding B2C Price Education 100