Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. The vast majority of online buyers make their purchasing decisions based on product reviews and testimonials. That’s exactly what Skincare by Alana did. That’s the key.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Since it is so simple for online buyers to switch to another option fast, brands need these sorts of changes to keep customers on their sites and spending money.

SEO 102

SEO PR Gen Z eCommerce 102

Content Marketing Institute

JANUARY 14, 2019

Imagine, for example, your buyer is in the interest-and-intent stage and finds competitor content that more thoroughly addresses their information needs. The buyer loses interest in you but is still aware of your brand. Whoops – the buyer just jumped backward a step in your marketing lifecycle chart. Aware of your brand.

Whitepaper 109

Whitepaper B2C Marketers Marketing 109

Marketing Insider Group

APRIL 4, 2024

The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Any merchant can promote their store without an expensive agency. Too much self-promotion makes your social media account less valuable and helpful to buyers.

eCommerce 71

eCommerce Marketing Strategy Marketing Marketers 71

Sprout Social

SEPTEMBER 21, 2022

ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. The app makes it easy for buyers to shop for trendy looks all in one place. Rakuten is a cash back shopping app featuring over 3,500 brands. Download on iOS | Android. YouTube shopping.

Shoppers 129

Shoppers Retail Finance Shipping 129

Marketing Insider Group

MARCH 28, 2024

Highlight Customers’ Views It doesn’t matter how beautiful your ads and brand story are — even the best marketing efforts aren’t as convincing as other customers’ recommendations. A bit more personal than ratings, testimonials are an opportunity for buyers to tell others an engaging story about their positive experience with your brand.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120