Martech

JANUARY 17, 2023

And he certainly did not create them for a world exploding with complexity from disruptive technology, online marketing channels and unpredictable consumer behaviors. Creative and marketing professionals building and supporting today’s brands must be able to make fast decisions and respond quickly to market opportunities or crises.

Performance Marketing 125

Performance Marketing Manufacturing Marketers Marketing 125

Martech

MAY 29, 2024

Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing. The trouble comes with the next steps and the glaring lack of necessary brand marketing support critical to this direction change. Which, while coming from a place of good intent, is ultimately a bad idea.

Branding 138

Branding Customer Acquisition Thought Leadership Fashion 138

ConsumerTalk

APRIL 5, 2023

Performance marketing is a key type of marketing that's driven by results. The idea behind performance marketing is advertisers only pay when certain actions are taken, like when someone clicks on an ad or makes a purchase.

Performance Marketing 98

Performance Marketing Marketers Marketing Advertising 98

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief.

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketers Marketing 83

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 129

Branding Key Performance Indicator Marketers Marketing 129

Martech

FEBRUARY 21, 2023

The types of audiences and market segments you know better than anyone. The types of brands you serve best. Creative marketing firm example Agency Sacks has defined its who as “affluent consumers.” The post Why focus is the way forward for high-performing marketing organizations appeared first on MarTech.

Performance Marketing 98

Performance Marketing Market Segmentation Marketers Marketing 98

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 125

Transform CRM Analytics User-Generated 125

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Establish a strong brand foundation Your brand is the essence of your business, conveying your values, mission and unique value proposition. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform 129

Transform SEO Copywriting User-Generated 129

Martech

APRIL 17, 2025

Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Did bidding on that branded term cause the conversion? Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized.

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Relationship marketing that champions your customers and marketing partners.

CMO 122

CMO Traditional Marketing Communications Marketers 122

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close. Dig deeper: What do C-level execs think of their GTM strategies? The full report can be found here.

Marketers 89

Marketers Marketing CRM Customer Journey 89

Martech

JANUARY 2, 2025

I realized that I had a promotional email with red buttons, because the brand colors were dark purple (it was almost black) and red. Dig deeper: Why we care about performance marketing External inspiration Your inbox Your inbox can be a treasure trove of inspiration for performance tests. and drive more revenue.

Performance Marketing 113

Performance Marketing Promotion Product Branding 113

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketers 289

Set Up

FEBRUARY 6, 2025

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast. Q4 | What Brand inspires you?

CMO 105

CMO Thought Leadership Communications Performance Marketing 105

Hubspot Marketing

AUGUST 17, 2022

But it’s often difficult for brands to expect the same of their customers. It would be easier if consumers stayed the same – you’d only have to do market research once, identify the strategies that worked and stick with them. Marketing Myopia Examples. As individuals, we know our wants and needs change as we grow. BlockBuster.

Branding 143

Branding Marketers Marketing Marketing Strategy 143

Martech

APRIL 23, 2025

Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. ’ Audience: B2B tech marketers. .” Pro tip: Build a swipe file of your brand’s best-performing visuals and use them to train your team or agency on what your audience responds to.

Whitepaper 118

Whitepaper Thought Leadership CRM Performance Marketing 118

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 123

Branding CMO Copywriting Marketers 123

Martech

MARCH 17, 2025

Channel strategy: Doing more doing better More channels don’t always mean better marketing. Some brands thrive with an aggressive omnichannel approach. Instead of trying to be everywhere, brands should: Focus on high-impact channels that deliver measurable results. Others do better by going deep on just a few.

Marketers 110

Marketers Marketing User-Generated Performance Marketing 110

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 137

Branding Logistics Influencer Marketing Affiliate Marketing 137

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic.

Analytics 120

Analytics Marketing Mix Customer Journey Education 120

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. CTV’s targeting, context and measurement capabilities make it a strong medium for delivering efficient, broad-reach brand messages.

Advertising 93

Advertising Advertisers Performance Marketing Branding 93

Martech

JUNE 3, 2022

Some of these standalone designer tools have won customers by developing features that allow users to smooth their workflows – especially where it comes to working within a team or coordinating between a brand and its agency. A new protocol, called Brand Indicators for Message Identification (BIMI) has recently been gaining ground.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. But annoyed that advertisers and brands don’t need to go through these many changes within a short while.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

SEPTEMBER 5, 2024

For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression.

Non-Profit 127

Non-Profit Customer Journey User-Generated SEO 127

Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Here’s how brands are approaching this year’s FIFA World Cup. Dig deeper: Brands are betting heavily on CTV. Sticking to the brand message.

Branding 115

Branding Advertisers Advertising Performance Marketing 115

Martech

DECEMBER 12, 2024

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. Usually, new subscribers use email to gauge your brand’s sending frequency and the value your content offers them.

Law 115

Law Marketers Marketing Email Marketing 115

Martech

DECEMBER 12, 2023

This doesn’t mean marketing should revert to boring, stale strategies. Your brand should address consumers’ needs and questions at every stage of the buying process, offering meaningful experiences consistently. Performance publishing is a strategy that boosts brand visibility during the consumer buying journey.

Branding 119

Branding Customer Acquisition Law eBook 119

Martech

FEBRUARY 19, 2025

With the right data structures, AI tools and strategy, this level of accessibility is quickly becoming the expectation for high-performing marketing teams. AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment.

Analytics 134

Analytics Marketers Marketing User-Generated 134

Martech

APRIL 7, 2025

Dig deeper: 3 steps to an authentic brand Identity, intention and implementation The hidden competition you’re ignoring Businesses face two types of competition what Bob Moesta calls “supply-side” and “demand-side.” Survival depends on adaptability, not firm size or brand recognition.

Customer 113

Customer Food Place Branding 113

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App today.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Martech

APRIL 3, 2025

You’re optimizing for attention, not intention Marketers spend too much on poorly optimized campaigns. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Email: Business email address Sign me up!

User-Generated 112

User-Generated Customer Journey Finance CRM 112

Martech

NOVEMBER 4, 2024

DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., Amazon, Walmart, Target), per Statista.

Transform 121

Transform Retail Manufacturing eCommerce 121

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 115

CRM Marketers Marketing Customer loyalty 115

Martech

JANUARY 14, 2025

The fallacy of top-of-funnel dominance We all want to be number one in search results, our brand in lights on a billboard, our commercials winning awards and prime spots during broadcasts. While mass marketing has its benefits, not every brand is for everyone. But these placements do more to feed our egos than bring us results.

Customer Acquisition 122

Customer Acquisition Customer Journey Marketers Marketing 122

Rock Content

SEPTEMBER 29, 2023

In a world where big budgets often steal the spotlight, we embarked on a daring adventure – launching a B2B brand campaign with absolutely no budget. The Dynamic Duo of Branding and Activation We’ve been working on a branding campaign for quite some time. You might know that marketing works in two different ways.

Branding 98

Branding Energy User-Generated Promotion 98