Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 05:44] One word: Branding! A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging.

CMO 88

CMO Customer Journey Transform User-Generated 88

Zumvu

MARCH 30, 2021

Do you have a brand or business and are trying to move away from more traditional marketing but not sure where to go from there?

Performance Marketing 52

Performance Marketing Traditional Marketing Marketing Marketers 52

Exposure Ninja

MAY 2, 2025

More importantly, most of these consumers aren’t loyal to a brand when they begin their search. And for prospects with no brand loyalty, that’s where their business will go. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hubspot Marketing

AUGUST 12, 2022

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data.

Gen Z 125

Gen Z Marketing Marketers Copywriting 125

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertisers 117

Advertisers Advertising Transform Customer Acquisition 117

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Our approach is different than traditional marketing agencies.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Rock Content

SEPTEMBER 18, 2017

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Outbound Marketing.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Bannerflow

JANUARY 9, 2019

In-house marketing is dramatically changing the way brands and agencies operate across Europe. According to a new Bannerflow and Digiday report , an astonishing 91 percent of brand decision makers have, or are in the process of moving part, or all, of their marketing in-house. The state of in-house marketing in Europe.

CMO 61

CMO Marketing Marketers Entertainment 61

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. What happened this time with Belonging to the Brand ? Belonging to the Brand is an extension of that.

Gen Z 74

Gen Z Health Marketing Marketers 74

Martech

MARCH 9, 2023

If you use email data to inform your brand’s understanding of your audience and drive decision-making beyond the marketing department, imagine the chaos if you base your insights on faulty analytics. Marketers in all channels, from social media to influencer marketing, make the same mistake.

Email Marketing 113

Email Marketing eCommerce Analytics Traditional Marketing 113

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 05:44] One word: Branding! A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging.

CMO 80

CMO Customer Journey Transform User-Generated 80

Set Up

AUGUST 9, 2022

Proving marketing’s value to other departments or the C-Suite can seem like a futile effort. That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support. 3 | “We educate.”

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust.

B2C 59

B2C Content Marketing CRM Marketing 59

Hubspot Marketing

AUGUST 21, 2023

As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. Show a clear and realistic plan for product and brand differentiation.

Price 98

Price Finance Marketing Strategy Product 98

Rock Content

JANUARY 28, 2019

At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. This research process should be a joint initiative between your marketing and sales departments. Layer #1: Identify Targeted Accounts.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated Inbound Marketing CRM 79

Bannerflow

APRIL 6, 2023

While data-driven marketing is important for offering deeper insights into consumer trends and behaviour, you can combine it with traditional marketing to detect the emotions, opinions, and attitudes behind that behaviour. Marketers need to be mindful of customer sentiment and adjust their messaging accordingly.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Exposure Ninja

AUGUST 11, 2023

The main methods are traditional, outbound, inbound and digital marketing. Traditional Marketing Traditional marketing is an umbrella term for any marketing activity not done online, including printed adverts in newspapers and magazines, billboards, flyers and letters.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Hubspot Marketing

NOVEMBER 25, 2024

I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.

Promotion 93

Promotion Branding Thought Leadership Marketing 93