Search Engine Land

SEPTEMBER 15, 2023

It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. Actual peak season for brands varies by vertical. Which one is right for you depends on the maturity of the brand in the space (i.e. Peak seasonality is here. You can take many different routes to get there.

Pharmaceutical 122

Pharmaceutical Retail Health eCommerce 122

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. Takeda Pharmaceuticals – The Unbeatables. ? ?. Comics aren’t just SMASH, WHAM, KAPOW!

Pharmaceutical 102

Pharmaceutical Branding Entertainment Health 102

Marketing Insider Group

SEPTEMBER 29, 2020

A pharmaceutical company blog might not sound like a particularly exciting form of content. These articles subtly reinforce the brand image of Intrepid as being an environmentally responsible, socially aware company, as well as inspiring readers to start planning their next trip. Breakthroughs by Pfizer. Four Seasons Magazine.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients.

Pharmaceutical 129

Pharmaceutical Health Marketers Marketing 129

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K LinkedIn: Daniel Newman (27.7K

Transform 113

Transform Pharmaceutical B2C Event Marketing 113

Martech

JUNE 3, 2024

Content, digital experience and ads Tailor your brand with elements of the vertical. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Stay updated on the latest topics and trends and share your insights in vertical communities or broader business media.

Pharmaceutical 116

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 116

Buffer Marketing

NOVEMBER 27, 2023

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. Thankfully, I had invested in getting a utility patent, trademarks, and copyrights to protect my brand. I also pay monthly to protect my brand using RedPoints. It was all just perfect timing. 

Product 114

Product Pharmaceutical Manufacturing Shipping 114

Sprout Social

JUNE 16, 2022

Compliance risk: Especially for companies in regulated industries like finance and pharmaceutical, there is additional risk as everything posted on your social media channels must comply with strict federal regulations for communication. Net result: chaos and often sloppy, uncoordinated external communications across the two brands.

Pharmaceutical 113

Pharmaceutical Finance Communications Place 113

yorCMO

JANUARY 10, 2023

Allison is an accomplished senior B2B marketing executive with more than 20 years of experience supporting brands in the information technology, banking, retail, pharmaceutical, healthcare, and senior living industries. The post Strategic Marketing Executive, Allison Hart, joins yorCMO appeared first on yorCMO.

Pharmaceutical 52

Pharmaceutical Information Technology Retail Marketers 52

Search Engine Land

FEBRUARY 16, 2023

CBD and THC firms are permitted to advertise their brands and provide cannabis-related information, but the ads must not sell or promote cannabis products, with the exception of topical (non-ingestible) hemp-derived CBD items that comply with the government’s 0.3% How it works. THC threshold.

Pharmaceutical 85

Pharmaceutical Food Law Advertisers 85

Litmus

JANUARY 23, 2024

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program: Will this design work for your brand? Seeing how other brands, businesses, and senders send email always gives me ideas.

Place 98

Place Pharmaceutical Retail Email Marketing 98

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 115

Place Pharmaceutical Retail Email Marketing 115

Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) aimed at buyers and prospects. Recruiting/HR.

Pharmaceutical 121

Pharmaceutical Thought Leadership B2C Social Media Marketing 121

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. While it may seem there’s no chance to beat WebMD’s authority, challenger telemedicine brands are doing so in certain categories.

Transform 100

Transform Pharmaceutical Health User-Generated 100

Search Engine Land

DECEMBER 30, 2022

See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space. (By Learn about some potential signals Google may be using to gauge whether your content and brand have strong E-A-T. (By By Tylor Hermanson. Published Sept. 14 ways Google may evaluate E-A-T. By Olaf Kopp.

SEO 104

SEO Pharmaceutical Search Marketers Management 104

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. But we haven’t seen any true tangible shift in the way that the media connects to users, in the way that it performs for the brands that we work with on the platform.”. Green doubts that will change.

Advertising 113

Advertising Advertisers Pharmaceutical Branding 113

Hubspot Marketing

JUNE 27, 2023

Visionary CMO with 10+ Years of Experience Driving Brand Growth and Revenue Best for: Senior marketing professionals seeking executive roles What we like: This headline specifies the number of years of experience, immediately giving the candidate credibility as a leader. Senior-level Professional Resume Headline Examples 7.

Pharmaceutical 105

Pharmaceutical Finance Retail Logistics 105

Rock Content

DECEMBER 20, 2023

” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

Transform 52

Transform Pharmaceutical Branding Communications 52

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. With a curation strategy, you build a brand and reputation with somebody else’s content. Invitations to teach at universities.

Pharmaceutical 135

Pharmaceutical Shipping Branding Education 135

Hubspot Marketing

AUGUST 12, 2022

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Deciding where to start can be difficult.

Digital Marketing 114

Digital Marketing Pharmaceutical Real Estate Transform 114

Marketing Insider Group

JULY 9, 2015

The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. On the other hand, its a great way for customers to bash and publicly shame brands that have provided a poor experience. Big mistake. SAY SORRY .

Pharmaceutical 85

Pharmaceutical Branding Customer Marketers 85

Martech

JULY 2, 2024

Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. This interview has been edited for clarity and length.

Pharmaceutical 89

Pharmaceutical Retail Transform New Technology 89

Marketing Insider Group

OCTOBER 17, 2018

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.

Pharmaceutical 96

Pharmaceutical Customer Branding Marketers 96

Martech

APRIL 1, 2022

The aim is to provide “multiple dimensions” with AVOD and other ad formats, such as mobile, video, brand integrations, digital-out-of-home (DOOH), audio, and immersive XR (extended reality, including AR and VR). “The access to Glewed TV’s inventory is in line with our overall approach for our DSP,” Markman explained. AVOD audiences.

Advertising 101

Advertising Advertisers Pharmaceutical Food 101

Marketing Insider Group

MARCH 12, 2013

Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. Finally, brands are creating content designed to actually drive revenue, instead of thinking of content as a marketing expense itself. Content Brands instead of Branded Content.

Branding 109

Branding Pharmaceutical Thought Leadership Energy 109

Sprout Social

FEBRUARY 21, 2022

Risk to your brand. And what about your brand? But even brands with money don’t apply themselves when hiring people to run their accounts. Companies in the financial, medical and pharmaceutical industries all have additional considerations. And, be extra aware if you manage a major brand. equivalent of GDPR.

Pharmaceutical 130

Pharmaceutical Energy PR Law 130

Search Engine Land

JULY 19, 2023

With the Google Grants program alone, they struggled to get a foothold in a market crowded with pharmaceutical advertisers and larger nonprofit organizations. These campaigns are growing brand awareness, which will help ensure the nonprofit will raise donations and continue its good work into the future. normal”) Google Ads account.

Pharmaceutical 83

Pharmaceutical Advertising Advertisers Branding 83

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Even if you share misinformation unwittingly by quoting a fake scientific study, it can erode consumer trust and tarnish brand authority. But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketers Marketing 122

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.

Transform 117

Transform Manufacturing Pharmaceutical Health 117

illumin

JULY 5, 2024

Combining AI with programmatic advertising is revolutionizing the way brands and advertisers target their audiences and optimize their campaigns. Pfizer introduces its own generative AI to aid its advertising Pharmaceutical giant Pfizer introduced its own generative AI platform called “Charlie” in early 2024.

Advertising 92

Advertising Advertisers Pharmaceutical User-Generated 92

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials User-Generated 87

Jeff Bullas

MARCH 14, 2023

Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online. What is the commission rate? The commission rate is the percentage of the sale that the affiliate receives.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketers 182

Hootsuite

FEBRUARY 6, 2023

Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers. Leaving those unattended can also harm your brand image, as no one wants to see offensive content in the comments of a social post. 5 content moderation best practices 1.

Pharmaceutical 131

Pharmaceutical User-Generated Energy Management 131

Hootsuite

MAY 29, 2023

That’s why a social media risk management plan must be an essential part of your brand strategy. Your brand, customers, and employees are all active on social media. Having a social media presence is essential for most brands. Maintaining trust in your brand is important. But every social channel has unique risks.

Management 103

Management PR Pharmaceutical Law 103

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

MARCH 1, 2024

Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

Gen Z 114

Gen Z Pharmaceutical Customer Acquisition Marketers 114

Martech

DECEMBER 1, 2023

Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc. This is an awesome opportunity to keep your brand top of mind.

Customer Acquisition 90

Customer Acquisition Customer CRM Pharmaceutical 90