Econsultancy

JANUARY 30, 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

Digital Trends 141

Digital Trends Pharmaceutical Transform Influencer Marketing 141

Marketing Insider Group

JULY 9, 2015

The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. On the other hand, its a great way for customers to bash and publicly shame brands that have provided a poor experience. Big mistake. SAY SORRY .

Pharmaceutical 101

Pharmaceutical Branding Customer Marketing 101

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. But there is one segment I’ve avoided, and always will — luxury brand marketing. This discussion will make your head spin.

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Marketing Insider Group

OCTOBER 17, 2018

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.

Pharmaceutical 107

Pharmaceutical Customer Branding Marketing 107

Search Engine Land

SEPTEMBER 15, 2023

It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. Actual peak season for brands varies by vertical. Which one is right for you depends on the maturity of the brand in the space (i.e. Peak seasonality is here. You can take many different routes to get there.

Pharmaceutical 122

Pharmaceutical Retail Health eCommerce 122

Sprout Social

JUNE 16, 2022

Compliance risk: Especially for companies in regulated industries like finance and pharmaceutical, there is additional risk as everything posted on your social media channels must comply with strict federal regulations for communication. Net result: chaos and often sloppy, uncoordinated external communications across the two brands.

Pharmaceutical 127

Pharmaceutical Finance Communications Place 127

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Search Engine Land

DECEMBER 22, 2022

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

Promotion 96

Promotion Pharmaceutical Food Advertisers 96

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 116

Place Pharmaceutical Retail Email Marketing 116

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

Additionally, given that a majority of people engaging with brands are “unknown” potential customers (e.g. For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop.

Pharmaceutical 134

Pharmaceutical Thought Leadership Advertisers Advertising 134

Martech

JUNE 3, 2024

Content, digital experience and ads Tailor your brand with elements of the vertical. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Stay updated on the latest topics and trends and share your insights in vertical communities or broader business media.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K LinkedIn: Daniel Newman (27.7K

Transform 126

Transform Pharmaceutical B2C Event Marketing 126

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. But we haven’t seen any true tangible shift in the way that the media connects to users, in the way that it performs for the brands that we work with on the platform.”. Green doubts that will change.

Advertisers 127

Advertisers Advertising Pharmaceutical Branding 127

Sprout Social

FEBRUARY 21, 2022

Risk to your brand. And what about your brand? But even brands with money don’t apply themselves when hiring people to run their accounts. Companies in the financial, medical and pharmaceutical industries all have additional considerations. And, be extra aware if you manage a major brand. equivalent of GDPR.

Pharmaceutical 140

Pharmaceutical Energy PR Law 140

Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) aimed at buyers and prospects. Recruiting/HR.

Pharmaceutical 134

Pharmaceutical Thought Leadership B2C Social Media Marketing 134

Buffer Marketing

NOVEMBER 27, 2023

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. Thankfully, I had invested in getting a utility patent, trademarks, and copyrights to protect my brand. I also pay monthly to protect my brand using RedPoints. It was all just perfect timing. 

Product 125

Product Pharmaceutical Manufacturing Shipping 125

Search Engine Land

JUNE 27, 2024

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. For instance: Pharmaceutical advertisers must be certified by Google and can only promote in certain countries.

Pharmaceutical 93

Pharmaceutical Law Advertisers Advertising 93

Marketing Insider Group

JULY 13, 2020

As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer could grow even wider. We already see the public success and failure of brands as they react to uncertainty around COVID-19. Insight Social Media. “ Tim Hughes.

Transform 133

Transform Pharmaceutical Customer Journey Price 133

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. With a curation strategy, you build a brand and reputation with somebody else’s content. Invitations to teach at universities.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Hubspot Marketing

AUGUST 12, 2022

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Deciding where to start can be difficult.

Digital Marketing 119

Digital Marketing Pharmaceutical Real Estate Transform 119

Hubspot Marketing

JUNE 27, 2023

Visionary CMO with 10+ Years of Experience Driving Brand Growth and Revenue Best for: Senior marketing professionals seeking executive roles What we like: This headline specifies the number of years of experience, immediately giving the candidate credibility as a leader. Senior-level Professional Resume Headline Examples 7.

Pharmaceutical 121

Pharmaceutical Finance Retail Logistics 121

Martech

APRIL 1, 2022

The aim is to provide “multiple dimensions” with AVOD and other ad formats, such as mobile, video, brand integrations, digital-out-of-home (DOOH), audio, and immersive XR (extended reality, including AR and VR). “The access to Glewed TV’s inventory is in line with our overall approach for our DSP,” Markman explained. AVOD audiences.

Advertisers 109

Advertisers Advertising Pharmaceutical Food 109

Search Engine Land

DECEMBER 30, 2022

See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space. (By Learn about some potential signals Google may be using to gauge whether your content and brand have strong E-A-T. (By By Tylor Hermanson. Published Sept. 14 ways Google may evaluate E-A-T. By Olaf Kopp.

SEO 104

SEO Pharmaceutical Search Marketers Management 104

Sprout Social

NOVEMBER 13, 2023

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. By making brand health a part of your listening strategy, you can consistently monitor audience sentiment on social.

Pharmaceutical 144

Pharmaceutical Health PR Management 144

Marketing Insider Group

APRIL 20, 2020

Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease. That’s a lot of leads to leave on the table if you’re not blogging.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Jeff Bullas

MARCH 14, 2023

Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online. What is the commission rate? The commission rate is the percentage of the sale that the affiliate receives.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Adobe Experience Cloud Blog

JULY 12, 2013

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand.

Law 133

Law Pharmaceutical Thought Leadership Manufacturing 133

Hootsuite

FEBRUARY 6, 2023

Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers. Leaving those unattended can also harm your brand image, as no one wants to see offensive content in the comments of a social post. 5 content moderation best practices 1.

Pharmaceutical 142

Pharmaceutical User-Generated Energy Management 142

Search Engine Land

FEBRUARY 16, 2023

CBD and THC firms are permitted to advertise their brands and provide cannabis-related information, but the ads must not sell or promote cannabis products, with the exception of topical (non-ingestible) hemp-derived CBD items that comply with the government’s 0.3% How it works. THC threshold.

Pharmaceutical 85

Pharmaceutical Food Law Advertisers 85

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. While it may seem there’s no chance to beat WebMD’s authority, challenger telemedicine brands are doing so in certain categories.

Transform 109

Transform Pharmaceutical Health User-Generated 109

Hootsuite

MAY 29, 2023

That’s why a social media risk management plan must be an essential part of your brand strategy. Your brand, customers, and employees are all active on social media. Having a social media presence is essential for most brands. Maintaining trust in your brand is important. But every social channel has unique risks.

Management 131

Management PR Pharmaceutical Law 131

Neil Patel

APRIL 12, 2021

These are links back to your site from places you just don’t want to be associated with your brand. It’s not just a single backlink from a random competitor; it’s irrelevant links from places that could tarnish your brand’s reputation. If a lot of backlinks come from places unrelated to your brand (i.e.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Litmus

JANUARY 23, 2024

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program: Will this design work for your brand? Seeing how other brands, businesses, and senders send email always gives me ideas.

Place 98

Place Pharmaceutical Retail Email Marketing 98

Content Marketing Institute

DECEMBER 13, 2018

By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. Brands often start creating visual content without actually having a plan for how they’re going to scale it across all their different platforms. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year.

Pharmaceutical 111

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.

Transform 132

Transform Manufacturing Pharmaceutical Health 132

Martech

JANUARY 27, 2023

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. Common privacy law provisions. Other laws.

Law 139

Law Pharmaceutical Marketing Marketers 139