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Here’s a question – is your PR working?

Duct Tape Marketing

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

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7 risks of not prioritizing social media governance

Sprout Social

Risk to your brand. And what about your brand? But even brands with money don’t apply themselves when hiring people to run their accounts. Companies in the financial, medical and pharmaceutical industries all have additional considerations. And, be extra aware if you manage a major brand. equivalent of GDPR.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

That’s why a social media risk management plan must be an essential part of your brand strategy. Your brand, customers, and employees are all active on social media. Having a social media presence is essential for most brands. Maintaining trust in your brand is important. But every social channel has unique risks.

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5 Types of Bad Backlinks You Don’t Want

Neil Patel

These are links back to your site from places you just don’t want to be associated with your brand. It’s not just a single backlink from a random competitor; it’s irrelevant links from places that could tarnish your brand’s reputation. PR Release Links. It’s usually more than that. SEO takes time.

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Ramarketing’s founder on driving customer engagement within pharma and healthcare

Econsultancy

Ramarketing is a PR and marketing consultancy for pharma and biotech companies. It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies.

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5 Things Marketers Need to Know About Gen Z

Contently B2C

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said. When brands pander to this generation, that’s when they lose.”

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The power of social listening for healthcare organizations

Sprout Social

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. According to Jill Florence, Director of Enterprise Sales at Sprout Social, “Unfortunately, PR crises are common for healthcare systems and other healthcare organizations.