Branding Pharmaceutical Whitepaper 
Marketing Insider Group
APRIL 20, 2020
Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase.
Content Marketing Institute
OCTOBER 26, 2017
Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done. Make sure that data follows over. I take personally what I do.
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Search Engine Land
MARCH 29, 2023
This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.
Search Engine Land
FEBRUARY 24, 2023
One of these online events is especially relevant to brands and marketers – the webinar. Some brands record their webinars and repurpose the content, including offering replays for people who couldn’t attend live. There are a lot of reasons to add webinars to your brand repertoire. What is a webinar? What is a webinar?
Rock Content
APRIL 20, 2020
To accomplish this, you can choose from many formats such as quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators. This fact alone makes the public look at the brand as an expert in the subject, which motivates them to know more about the solutions offered and become a business client.
Content Marketing Institute
DECEMBER 18, 2018
After seven years and 36 issues, Clare McDermott handed the editor’s red pen over to me in an emotional ritual involving arcane incantations, a branding iron, and a pledge to forever cast out the Oxford comma. People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota. Get out of that!)
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