Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding 124

Branding Transform User-Generated Manufacturing 124

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 117

Branding User-Generated PR Law 117

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 130

Branding Advertisers Advertising Retail 130

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketers 93

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 129

Branding B2C Management Product 129

Hubspot Marketing

JULY 24, 2024

While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Just search for videos about Celsius on TikTok.

Branding 123

Branding PR User-Generated Health 123

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 95

Communications Branding Shoppers Fashion 95

Jeff Bullas

MARCH 15, 2023

Also make sure you place an item number or tag that could make their purchase easier. Show your followers what your brand is about with images that appeal to their visual senses. Show off your products, tell them your brand story, create graphically altered images and get creative. Buffalo Wings and Rings Jordan contest 7.

User-Generated 357

User-Generated Fashion Product Place 357

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated 97

User-Generated Branding Fashion Promotion 97

Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 107

Branding Copywriting Energy Place 107

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Jeff Bullas

FEBRUARY 28, 2023

Why should you start a blog in the first place? Step 1 – Find your passion and write a mission statement Your passion closely aligns to your “why” for starting a blog in the first place. Step 3 – Develop a memorable brand I wanted to stand out, so I got a friend to create a caricature of my head… How will you stand out?

Price 324

Price Place Education Branding 324

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 105

Branding Customer loyalty User-Generated Promotion 105

Aspiration Marketing

JULY 12, 2023

Recruitment marketing encompasses a range of activities, including employer branding, social media recruiting, candidate experience, and talent attraction initiatives. The objective of recruitment marketing is to make the company an attractive place to work and create a pipeline of talented candidates for future hiring needs.

Marketers 234

Marketers Marketing Place Branding 234

Jeff Bullas

NOVEMBER 13, 2022

In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. The Metaverse can be defined as an online place where people can work, socialize or play as avatars (aka a digital representation of their identity). Keep reading to find out.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Trade Press Services Newsletter

NOVEMBER 7, 2024

” A recent study by the John Templeton Foundation revealed that the workplace is the least likely place to find widespread gratitude. Benefits with Clients and Other Stakeholders Showing gratitude is more than just a polite gesture; it’s a powerful tool that can foster satisfaction, loyalty, and a positive brand reputation.

Branding 307

Branding Place Product Customer 307

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. Nowadays, brands, especially entertainers, are leveraging social media more. One way you can do that is by collaborating with other brands that share similar audiences with your business.

Entertainment 348

Entertainment Communications Health Product 348

Hubspot Marketing

OCTOBER 16, 2024

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

Branding 127

Branding Price Non-Profit User-Generated 127

Search Engine Land

AUGUST 14, 2024

You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. AI in ad platforms in 2024 There are literally millions of places to advertise on the internet, and you can use a wide variety of ad formats.

Advertising 116

Advertising Advertisers Branding CRM 116

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 67

Gen Z Branding Retail Education 67

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 106

Branding Non-Profit User-Generated Food 106

Jeff Bullas

FEBRUARY 6, 2023

And don’t forget about your data; the company you work with should have some measure of security in place to protect your information. Useviral prides itself in targeted results, so you can grow with relevant followers and end up with a more successful brand, or following. Those are the signs of a quality Instagram growth tool.

User-Generated 305

User-Generated Management Price Energy 305

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. The brand promises only the best and most genuine likes and followers for your Instagram presence.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. Viewers on YouTube want to be entertained or informed about a topic, don’t create boring content and expect to grow interest in your brand.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Jeff Bullas

JANUARY 22, 2023

Just remember that it’s going to cost you a lot of money to get your Spotify profile to a good place, where you are satisfied with your play count. Brands everywhere big and small are making the most of this method, because it’s relatively inexpensive, and it can result in a lot of exposure for your product or service.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Jeff Bullas

FEBRUARY 20, 2023

Brand authority and loyalty Chances are that your business is only one of several in the same niche. Brand authority plays a huge part in the way people see your site online. SEO can place a permanent mark on your content and ensure that your brand has a very long lifespan.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Jeff Bullas

DECEMBER 27, 2022

At the top-of-the-funnel, you will want to publish more informational and brand awareness-type pieces. Then, you can incorporate those desired keywords throughout your content in key places to ensure the highest possible Google ranking for your content is achieved. Also, think about where your market is at in the buyer journey.

SEO 275

SEO Copywriting Law Communications 275

Martech

OCTOBER 8, 2024

Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation. Dig deeper: Pipeline360 on “branded demand” Email: Business email address Sign me up! Processing.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. This positions your brand as a trusted resource that understands and anticipates consumer needs.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

Martech

NOVEMBER 20, 2024

However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines.

Content Marketing 122

Content Marketing Marketers Marketing Place 122

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 125

Manufacturing Whitepaper Marketers Marketing 125

Jeff Bullas

NOVEMBER 29, 2022

This is a beautiful alternative for businesses looking to expand their design capabilities without incurring high costs, bloggers looking to improve their brand design, and entrepreneurs looking to launch successful marketing campaigns. Fresh, high-quality freelance graphic design jobs are placed daily on the project board.

Price 277

Price Management Digital Marketing Branding 277

Jeff Bullas

FEBRUARY 12, 2023

By getting organic followers instantly, it increases your brand awareness and improves your chance of generating leads and conversions. You can become an Influencer When people within your niche see that you have a significant number of real followers, they will most likely ask you to promote their brand or services.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. Product or brand comparison keywords. Brand comparison keywords compare two brands that sell similar products — for example, WebCEO vs. SEMrush – two keyword research tools. Product review keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241