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How to Measure the Success of Your Employer Branding Efforts

Aspiration Marketing

Are your employer's branding efforts yielding the desired results? If you're unsure, fear not because you're in the right place. Your employer brand affects the team members you hire and the companies that choose to work with you. That's why it's essential to measure the success of your branding efforts.

Branding 232
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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. Refine messaging and branding. Why split test your landing pages?

Place 115
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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

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5 Best brands on Pinterest to learn from

Sprout Social

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 122
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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 122
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Why brands must bridge the knowledge gap in AI adoption

Martech

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI.

Transform 136
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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.