Hubspot Marketing

JULY 24, 2024

While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Just search for videos about Celsius on TikTok.

Branding 132

Branding PR User-Generated Health 132

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Dig deeper: How AI can revolutionize creative impact measurement But the Brand Report simplifies things dramatically. The Brand Report solves a major pain point for brand advertisers.

Advertisers 110

Advertisers Advertising Key Performance Indicator Branding 110

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 110

Branding Gen Z Energy Shoppers 110

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Brand values that resonate with this audience include topics such as mental health, social and environmental causes, diversity and inclusion, and ethical labor practices. Build a Brand Community Gen Z seeks connection and belonging, even in business.

Gen Z 282

Gen Z Millennials B2C Communications 282

Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. The impact of brand safety on ROAS is profound. This is especially useful in the fast-paced, trend-driven world of social media.

Advertisers 124

Advertisers Advertising Branding User-Generated 124

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 112

Communications Branding Shoppers Fashion 112

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 125

Branding B2C Management Product 125

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 122

Branding Advertising Advertisers Retail 122

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 119

Gen Z Branding Millennials Entertainment 119

Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 109

Branding Copywriting Energy Place 109

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Your employees are some of your most valuable brand ambassadors.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. In todays digital world, its about branding and customer engagement.

Branding 79

Branding Retail eCommerce Customer loyalty 79

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Trade Press Services Newsletter

NOVEMBER 7, 2024

” A recent study by the John Templeton Foundation revealed that the workplace is the least likely place to find widespread gratitude. Benefits with Clients and Other Stakeholders Showing gratitude is more than just a polite gesture; it’s a powerful tool that can foster satisfaction, loyalty, and a positive brand reputation.

Branding 269

Branding Place Product Customer 269

Trade Press Services Newsletter

JANUARY 9, 2025

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

OCTOBER 8, 2024

Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation. Dig deeper: Pipeline360 on “branded demand” Email: Business email address Sign me up! Processing.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Hubspot Marketing

JANUARY 31, 2025

In their place is minimalism and modernist exuberance. In its place is a minimalist wordmark that now reads JaGUar. Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley.

Gen Z 111

Gen Z Manufacturing Millennials Fashion 111

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 140

Content Marketing Customer Journey Thought Leadership Marketing 140

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. This positions your brand as a trusted resource that understands and anticipates consumer needs.

Analytics 117

Analytics Marketing Mix Customer Journey Education 117

Martech

NOVEMBER 20, 2024

However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines.

Content Marketing 113

Content Marketing Marketing Marketers Place 113

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 120

Gen Z Influencer Marketing Health Promotion 120

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Businesses Grow

JANUARY 6, 2025

The critical importance of personal brand When ChatGPT first hit the scene, I called tech analyst Shelly Palmer to get his view. ” It’s his personal brand. He cannot be replaced by AI because of his powerful personal brand. It’s not too late for you to start this personal branding journey.

Transform 128

Transform Traditional Marketing Education Branding 128

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. Brand Perception HubSpot released a free tool in 2024 called AI Search Grader. Predictive personalization can make your customer feel like your brand gets them.

Analytics 130

Analytics Customer Journey CMO Marketing 130

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 123

Transform User-Generated SEO Branding 123

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? Just dont get too clever or overly branded in your <h1> header and youll be fine. You need to make a case by showing evidence that your brand is a trusted option. In other words, how much of your page is unique to your brand? Twenty percent?

Copywriting 111

Copywriting Transform SEO Place 111

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 113

Food Energy Health Place 113

Martech

OCTOBER 28, 2024

Really Good Emails is a great place to get inspired by newsletter formats, nurture emails and so much more that’s working well in B2B. You might make it humorous (if it suits your brand), intriguing or simply descriptive. Avoid text in images Avoid placing text directly within images — especially if many of your recipients use Outlook.

Marketing Automation Platform 131

Marketing Automation Platform Place Branding Customer 131

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Customers can place their orders even without entering the restaurant. But the words in your emails reflect your brand’s identity.

Email Marketing 131

Email Marketing Food Marketing Marketers 131

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. In fact, one of HubSpot’s most successful ad campaigns for both brand awareness and conversion came from testing WiFi ads on airplanes.

Advertisers 116

Advertisers Advertising Transform CMO 116

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 125

Manufacturing Advertisers Advertising User-Generated 125

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Transform 131

Transform User-Generated SEO Law 131

SmartBrief - Marketing

JULY 30, 2024

So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Here are six ways agency and brands can extract value from Reddit marketing. Most brands and marketers use the usual suspects — Facebook, Instagram, X, LinkedIn, YouTube and TikTok.

PR 130

PR Marketing Marketers Industry Insights 130