Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. If you have a PR team or vendor, that would be great. Now, let’s talk about how to cope. Testing influencers.

SEO 98

SEO Real Estate PR Influencer Marketing 98

SmartBrief - Marketing

JULY 30, 2024

So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Here are six ways agency and brands can extract value from Reddit marketing. Most brands and marketers use the usual suspects — Facebook, Instagram, X, LinkedIn, YouTube and TikTok.

PR 131

PR Marketing Marketers Industry Insights 131

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It aids in PR crises and issue management. What is employee advocacy?

PR 114

PR Gen Z Thought Leadership Communications 114

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. What were our top posts on LinkedIn this year? and many more.

Analytics 118

Analytics PR Price CRM 118

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Animalz blog

APRIL 24, 2025

Others boast new optimization practices branded as GEO, AEO, or LLMO. But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence. What is BRAND, and what does it do?

PR 107

PR Shipping User-Generated SEO 107

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Cision maintains a database of approximately 1.4

PR 139

PR Price Place Branding 139

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Sponsorships and cross-marketing.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

PR 100

PR User-Generated Transform Thought Leadership 100

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

Branding 84

Branding Communications Thought Leadership PR 84

Search Engine Land

JULY 15, 2024

This is pure entertainment, yet it is well aligned with the brand. Content marketing and SEO Marketing is about being in the right place at the right time. It is your content that is at the right place and at the right time. Your content appears in the right place at the right time with no associated cost per click.

SEO 98

SEO Content Marketing Entertainment PR 98

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Does your brand come up in relevant conversations about the type of products you sell?

PR 145

PR SEO Analytics Shipping 145

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 127

PR Communications Management Food 127

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Sprout Social

SEPTEMBER 26, 2024

But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. The would-be crisis became a PR triumph. Despite similarities with Hollywood, influencer brand content stands out from studio-created brand content.

PR 90

PR Influencer Marketing Marketing Marketers 90

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year?

Analytics 119

Analytics Price PR Management 119

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. But what happens when you run out of ideas? Source: @aerial.kitty 12.

Transform 116

Transform PR Product User-Generated 116

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises.

PR 86

PR Price Real Estate Management 86

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. PR and earned media. Consider a brand like Apple from this holistic perspective. It’s a uniform, seamless brand experience.

CMO 125

CMO Traditional Marketing Communications Marketing 125

SocialPilot

JULY 12, 2024

The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment. Branding Analysis Also known as brand sentiment, this key metric dives into conversations and mentions about your brand to help you understand how people perceive it on the internet.

Analytics 115

Analytics Transform User-Generated PR 115

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z 100

Gen Z Copywriting Real Estate Marketing 100

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. From defining objectives and designing personas to budgeting and tools, these strategies grant you and your brand a ticket to increase your share of voice across the world. But what about a global strategy?

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Branding 143

Branding PR Market Trends Market Research 143

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. These might be brands in your industry or businesses targeting the same audience. Think of your goals as your campaign’s North Star. They keep you focused and aligned from start to finish.

PR 76

PR Gen Z User-Generated Analytics 76

Backlinko

JANUARY 23, 2025

Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place? They help customers see what you offer and connect with your brand.

SEO 87

SEO PR User-Generated Non-Profit 87

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business.

PR 88

PR Thought Leadership SEO Place 88

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. When we hear the word organic, we usually think natural, pure, and unaltered.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

AUGUST 18, 2021

Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. Your brand is a valuable financial asset that can be damaged in an increasing myriad of ways,” said Kristoffer Belau, SVP Digital Media at MediaMonks, a digital production company. Think about what is right for your brands.”.

Branding 135

Branding PR Price Advertising 135

Backlinko

OCTOBER 23, 2024

You’re in the right place. Social media posts : Ideal for engagement and brand awareness. PR outreach: Get your content featured in trusted industry publications and media outlets. But not every platform will be right for every brand. Want to create a content marketing strategy that actually works?

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages.

Management 129

Management Branding PR Food 129

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 145

Branding Transform Thought Leadership Advertising 145