Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B.

eCommerce 117

eCommerce Branding CRM Retail 117

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. No offense but: booooring! Who invited you!?

Promotion 145

Promotion Product Branding Logistics 145

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Product 139

Product Branding Entertainment Promotion 139

Hubspot Marketing

DECEMBER 12, 2023

For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin. As a Western brand selling boots and apparel, Tecovas emphasizes its mission of “welcoming first-time boot buyers and Western enthusiasts alike.” Cooking Do you have a food blog?

Place 111

Place Real Estate Non-Profit Finance 111

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. An easy win, they ensure cohesive-looking content that reflects your brand. Top 10 places to find TikTok templates. You’ve come to the right place. Source: Vimeo.

Place 118

Place User-Generated Price Entertainment 118

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

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Place Whitepaper Finance eBook 95

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Should you use Instagram Shopping for your business?

Product 106

Product User-Generated eCommerce Shipping 106

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.  I also pay monthly to protect my brand using RedPoints.

Product 116

Product Pharmaceutical Manufacturing Shipping 116

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 94

Branding Customer loyalty User-Generated Promotion 94

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 74

Marketing Strategy Content Marketing Branding Marketing 74

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated 96

User-Generated Branding Fashion Promotion 96

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 107

Gen Z Branding Retail Content Placement 107

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 115

Branding Fashion Food COS 115

Duct Tape Marketing

OCTOBER 13, 2021

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. As a result, they end up missing out on endless opportunities to sell their services or products. We dive into how to build strong relationships, expand into new markets, and find new customers in untapped places.

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Place Customer CRM Non-Profit 101

Hubspot Marketing

JULY 30, 2024

I’ve separated and named my collections into categories that help me know why I’ve saved them in the first place, especially since I’ll be coming back to them later on when I’m creating content. My team’s favorite place to batch-work our Instagram posts is on a collaborative board on Notion. I drop the ‘hook’ (i.e.

Product 102

Product Energy Place Management 102

Hubspot Marketing

NOVEMBER 15, 2022

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. Image Source.

Product 97

Product Energy Branding Price 97

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 92

Branding Non-Profit User-Generated Food 92

Litmus

APRIL 29, 2022

But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. If you’re a B2B brand and a person’s role and company size will determine how you present your solutions, collecting that information should be your top priority.

Place 98

Place B2C Email Marketing Retail 98

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 115

Place Pharmaceutical Retail Email Marketing 115

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. In this way, AI is not only improving productivity but also helping to make your job more enjoyable. AI Productivity Tools 1. We can’t deny AI's cultural renaissance.

Product 117

Product User-Generated Price Law 117

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI.

Transform 139

Transform Branding CMO Education 139

Lusha

OCTOBER 1, 2024

By streamlining your workflow, we’re not just improving the effectiveness of the data you rely on – we’re taking your prospecting experience to brand new heights. By integrating seamlessly with Lusha’s extensive database, this innovative assistant lets you create on-brand, personalized emails in seconds.

Product 52

Product Transform Whitepaper Law 52

Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 95

Branding Copywriting Energy Place 95

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. User-testing and New Product Feedback Do you have a new website or product coming out soon? Reddit is a great place to get quality (and free) feedback. That’s Reddit.

Management 95

Management Branding Social Media Marketing Place 95

Martech

OCTOBER 9, 2024

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster. How it helps you Video content is powerful but traditionally time consuming to edit and repurpose.

Product 117

Product Real Estate CRM Transform 117

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 121

Branding Advertisers Advertising Retail 121

Martech

MAY 29, 2024

Placing forms in front of all content, prioritizing lead gen over content consumption. Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing. The trouble is, as an industry, we haven’t prioritized brand building in decades and so that realization hasn’t hit.

Branding 136

Branding Customer Acquisition Thought Leadership Fashion 136

Lusha

NOVEMBER 4, 2024

Our brand new intent levels are categorized as “Very Hot,” “Hot,” or “Warm,” so you can focus your outreach where it’ll make the biggest impact. By filtering prospects through our brand new filter, you can connect with companies at exactly the right moment, ensuring your outreach is both meaningful and relevant. Double win.

Product 45

Product Logistics Management Communications 45

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Fail to prepare and prepare to fail.

Place 138

Place Retail Price Branding 138

Search Engine Land

AUGUST 7, 2024

One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Product names. Competitors and copycats might outrank you for your primary branded keywords.

Branding 95

Branding Customer Acquisition Advertising Advertisers 95

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. What is review management?

Management 92

Management Branding Customer loyalty Shipping 92

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked.

Management 110

Management Product Key Performance Indicator CMO 110

Search Engine Land

NOVEMBER 16, 2023

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. What this means.

Product 108

Product Retail Price Advertising 108

Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 118

Branding Customer loyalty PR Influencer Marketing 118

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK.

Gen Z 111

Gen Z Branding Fashion Food 111

Buffer Marketing

MARCH 4, 2024

Using productivity apps can positively impact your daily routines by creating a solid and well-organized schedule to follow, reducing stress, and creating more time for yourself.  From my years of experience reviewing productivity tools and software, these are the best for your role and job.  Use productivity tools to help. 

Social Media Marketing 104

Social Media Marketing Product Marketing Marketers 104