Hubspot Marketing

JULY 24, 2024

While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Just search for videos about Celsius on TikTok.

Branding 132

Branding PR User-Generated Health 132

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Think of influencers as partners rather than merely promoters.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 112

Communications Branding Shoppers Fashion 112

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 94

Promotion Thought Leadership Health Non-Profit 94

Jeff Bullas

FEBRUARY 21, 2023

There are a number of ways to promote your blog online, and the best strategy will vary depending on your goals and audience. Pre-promotion checklist Before we dive into the strategies, there’s one important thing you need to do first: make sure your blog is ready for promotion. Not all blog posts are created equal.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Hubspot Marketing

JULY 12, 2024

For example, a brand community can also be a social community, and vice versa. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. OK, now that I got that off my chest, let’s get into the top six.

Branding 113

Branding User-Generated Millennials Education 113

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 88

Gen Z Branding Retail Education 88

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 115

Branding Non-Profit User-Generated Food 115

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Absolutely.

Price 113

Price Real Estate Promotion Food 113

Martech

MARCH 25, 2025

Done correctly, an email newsletter: Keeps your brand top-of-mind. Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. The most obvious is a promotional ad in the newsletter every newsletter should have one. They were wrong.

Whitepaper 113

Whitepaper Promotion Email Marketing Education 113

Martech

OCTOBER 2, 2024

Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions.

Shoppers 119

Shoppers User-Generated Price Promotion 119

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Promote your products on social media. Don’t be shy.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. By providing value-driven content, native ads help build credibility and trust, enhancing brand recognition. Standing out in a sea of advertisements is no small feat and will take some effort.

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. Having a LinkedIn presence is an expectation for B2B brands. For example, want your brand to get in front of C-suite SaaS executives?

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketing 126

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 123

Transform User-Generated SEO Branding 123

SmartBrief - Marketing

OCTOBER 21, 2024

There are many directions you can go, and most of them can even be fun while you build up your brand. It’s where you can start establishing your brand and building an interaction with your audience. Event marketing is about getting people to attend and promoting your brand, product, or service.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

OCTOBER 24, 2024

For consumers, and ultimately for brands, it’s good that SMS messages are regulated. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. You need to get your brand and campaigns approved. Not getting express promotional SMS content opt-in.

Shipping 125

Shipping Communications Promotion Customer 125

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Consider these costs and channels to attract attendees.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketing 96

Marketing Marketers Promotion User-Generated 96

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now!

Price 109

Price User-Generated Finance eCommerce 109

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. This is pure entertainment, yet it is well aligned with the brand. Content marketing and SEO Marketing is about being in the right place at the right time.

SEO 98

SEO Content Marketing Entertainment PR 98

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. Both have a place.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. It’s called a “Promote campaign.”

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. These objectives can include increasing brand awareness, generating leads, or driving website traffic.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Marketing Insider Group

AUGUST 13, 2024

It can also elevate your brand and drive more bookings. Posting stunning photos of destinations, sharing travel tips, or running contests can increase your brand’s visibility and encourage user engagement. About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 115

eCommerce Transform CRM Price 115

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable.

Direct Mail 127

Direct Mail Marketing Marketers Email Marketing 127

Buffer Marketing

OCTOBER 1, 2024

Over 60 percent of Instagrammers use the platform to research brands and products, and including links in your stories is an excellent way to get them over to your website or products. Example of how several brands use link stickers in their stories. They are easy to customize based on your content and branding. Convinced yet?

Promotion 115

Promotion Social Media Marketing Product Branding 115

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? Just dont get too clever or overly branded in your <h1> header and youll be fine. You need to make a case by showing evidence that your brand is a trusted option. In other words, how much of your page is unique to your brand? Twenty percent?

Copywriting 111

Copywriting Transform SEO Place 111

Marketing Insider Group

SEPTEMBER 10, 2024

Image Source Weekly podcasts are popular because they keep your brand and its content fresh in the audience’s minds. Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in. You can also consider cross-promotion by collaborating with other podcasters or influencers.

Promotion 126

Promotion Analytics User-Generated Communications 126