Hootsuite

JUNE 27, 2023

Realtors just need to invest in real estate social media automation to make it happen. In this blog, we’ll cover the benefits of social media automation for real estate agents. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 89

Real Estate Social Media Marketing Analytics Thought Leadership 89

Hootsuite

MAY 3, 2023

There’s way more to real estate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients.

Real Estate 104

Real Estate Transform User-Generated Education 104

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. 26 real estate social media post ideas to get more leads.

Real Estate 87

Real Estate Social Media Marketing Price Energy 87

Marketing Insider Group

OCTOBER 22, 2020

Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. To answer these questions, we dug into Audience Explorer to find out just what the Real Estate profession is pursuing.

Real Estate 109

Real Estate Whitepaper Finance eBook 109

Econsultancy

NOVEMBER 23, 2021

Others have moved further out to find a place by the sea, or with space for a home office. To ‘manage, monitor and move home’, disruptor brand Twindig enables buyers to track the property of their dreams before it comes onto the market. It’d be naïve to suggest staying ahead of the curve is simple.

Real Estate 52

Real Estate Transform Branding Logistics 52

Hubspot Marketing

DECEMBER 12, 2023

For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin. As a Western brand selling boots and apparel, Tecovas emphasizes its mission of “welcoming first-time boot buyers and Western enthusiasts alike.” Cooking Do you have a food blog?

Place 114

Place Real Estate Non-Profit Finance 114

Hubspot Marketing

AUGUST 14, 2018

The following is a guest post by Leslie Mann , a real estate agent with Gibson Sotheby's International Realty of Weston, MA. Most real estate agents have a social media presence, but are they really giving home buyers and sellers what they want? Your clients want more than someone with a real estate license.

Real Estate 75

Real Estate Social Media Marketing Marketing Strategy Education 75

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. Real estate.

Real Estate 121

Real Estate Branding Fashion Food 121

Search Engine Land

SEPTEMBER 17, 2024

Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. They should already be well-versed in getting your experts’ thoughts and bylines placed on third-party platforms. One last tip here: don’t forget your readers and the role they can play in grassroots brand-building.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Hubspot Marketing

JULY 10, 2023

When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. How do you create a content creator brand audiences can trust?

Branding 123

Branding Real Estate Education Thought Leadership 123

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 99

Branding Manufacturing Real Estate PR 99

Sprout Social

NOVEMBER 10, 2022

Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. Make your brand easier to find (via search).

Branding 98

Branding Real Estate Customer loyalty Communications 98

Search Engine Land

OCTOBER 24, 2023

Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. What Google is saying.

Real Estate 139

Real Estate SEO Advertisers Advertising 139

Content Marketing Institute

OCTOBER 12, 2018

Both hosts, designer Genevieve Gorder and real estate expert Peter Lorimer, demonstrate and encourage something most content marketers value – empathy. Real estate expert Peter uses that rhyme (riches in niches) to focus the property owners on their audiences and their competitors. But there are things to learn.

Place 96

Place Marketing Strategy Content Marketing Real Estate 96

Search Engine Land

FEBRUARY 20, 2024

Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features. Surprisingly, video search optimization, a method to dominate real estate, remains underutilized.

Real Estate 121

Real Estate SEO Branding Place 121

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. corporatenatalie. #ad

Branding 140

Branding B2C Real Estate User-Generated 140

Buffer Marketing

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 124

Branding Real Estate Thought Leadership Place 124

Sprout Social

AUGUST 30, 2019

As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem.

Real Estate 111

Real Estate Branding User-Generated Food 111

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Branding 125

Branding Real Estate User-Generated Communications 125

Adobe Experience Cloud Blog

JANUARY 30, 2017

Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. In this post, I’ll introduce three ways you can approach controversial content and how to determine which one is right for your brand: 3 Types of Controversial Content.

Real Estate 134

Real Estate Branding Thought Leadership Place 134

Martech

OCTOBER 9, 2024

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster. How it helps you Case studies are powerful tools for showcasing client success and closing deals.

Product 106

Product Real Estate CRM Transform 106

Marketing Insider Group

SEPTEMBER 29, 2020

Adventure travel company Intrepid Travel uses its blog, The Journal , to publish real travel accounts from previous customers, “listicle” style posts (“The top 10 destinations you should visit in 2021” is sure to be a favorite on social media”), and ideas for eco-friendly and more sustainable travel. Four Seasons Magazine.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 140

Gen Z Branding Millennials Real Estate 140

Adobe Experience Cloud Blog

NOVEMBER 26, 2018

Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again. It has advanced in the race for digital and physical brand synergy by designing the first cashierless stores.

Branding 131

Branding Real Estate eCommerce Thought Leadership 131

Hubspot Marketing

MAY 27, 2022

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Brands have a host of options when it comes to publishing targeted ads. Brands are only charged when someone clicks through on your link. Find the Right Place. Here’s how. Worth noting?

Advertising 138

Advertising Advertisers Real Estate Customer 138

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married.

Branding 125

Branding Fashion Gen Z User-Generated 125

Use Insider

JULY 12, 2023

3 strategies for kick-starting onsite advertising For a multi-brand retailer, onsite advertising is the most obvious way to share valuable website space with advertisers. By strategically placing InStory throughout your website, you can store and create prime real estate for advertisers to showcase their products or promotions.

Retail 52

Retail Branding Real Estate Transform 52

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 95

Price Real Estate Promotion Transform 95

Search Engine Land

MARCH 22, 2024

Engaging on forums can be a great way to help people get to know your brand, but tread lightly. In a world of fabricated social media reactions and fake reviews, forums are among the best places to get honest, unbiased, sales-free advice. The larger the purchase, the more important these factors are. Will it be direct conversions?

Real Estate 101

Real Estate User-Generated Price SEO 101

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Branding 145

Branding Finance Real Estate Energy 145

Search Engine Land

MARCH 26, 2024

However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page. It’s an opportunity to have a dedicated place for website users to discover your app, learn about its features and value and easily download it.

SEO 85

SEO Real Estate PR Health 85

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 90

Branding Non-Profit Real Estate Transform 90

Search Engine Land

SEPTEMBER 20, 2023

Probably because it’s not a great fit for everyone – and it has a reputation as a platform solely for big brands with big budgets. With programmatic advertising , you buy your ad in an ad exchange – a central place where publishers, advertisers, agencies, and networks buy and sell ad impressions on an automated system.

Advertising 118

Advertising Advertisers Real Estate Transform 118

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. The following strategies offer a helpful starting place. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.)

Advertising 104

Advertising Advertisers Non-Profit Real Estate 104

Search Engine Land

JANUARY 30, 2024

Expanded real estate When CTR was introduced as a measurement of ad relevance, ads on Google were confined to right-rail only, with just 95 characters of text. With the inclusion of images, sitelinks and other assets, both branded and non-branded ads can now occupy the entire “above the fold” real estate of the SERP.

Real Estate 102

Real Estate Key Performance Indicator Advertising Advertisers 102

Scoop.it!

AUGUST 17, 2023

By utilizing design templates , marketers can quickly and easily create professional-looking graphics and visuals that align with their brand’s aesthetic to accompany the content shared in their curation strategy. They’ll examine the brand’s history, including how it treats its workers.

Gen Z 81

Gen Z Marketing Strategy Real Estate Millennials 81

Set Up

DECEMBER 12, 2023

I believe the strongest brands will find ways to make every shopping moment unique, enjoyable, and meaningful to their customers, which, in turn, will drive brand loyalty.” Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59