Branding Place Shopper Market 
Martech
JULY 12, 2021
One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.
Martech
AUGUST 19, 2021
Balancing risk and reach: The brand safety dilemma. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Editorial Director. BOX AD GOES HERE. The reason? Read more here.
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Martech
OCTOBER 28, 2022
Digital marketers understand online advertising is key to amplifying their brand, but often they’re not clear where to begin; SMB advertising starts to feel like a ball-and-chain. Rapid changes in the advertising industry also contribute to marketer overwhelm. Algorithms change all the time. “ Evaluating ROI/ROAS.
SmartBrief - Marketing
AUGUST 24, 2023
In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.
Search Engine Land
OCTOBER 28, 2022
Digital marketers understand online advertising is key to amplifying their brand, but often they’re not clear where to begin; SMB advertising starts to feel like a ball-and-chain. Rapid changes in the advertising industry also contribute to marketer overwhelm. Algorithms change all the time. “ Evaluating ROI/ROAS.
Econsultancy
MAY 11, 2022
Her advice was to “start being brilliant at the basics” “Look at what you’ve already got, as an organisation, and look at how you can bring that into one place to democratise that data, clean it up, and allow people to have access to it, to start asking, ‘So what?’”
Hubspot Marketing
JULY 10, 2023
While this type of data is priceless and valuable to brands, it’s prohibitively slow and expensive to code a sample 3,000 responses like this. They’re looking at the relationships between categories, brands, or products and particular audiences. Our AI-enabled dashboard allows them to get ahead of change by tracking trends over time.
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