Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. This is the stage where potential customers first learn about your brand. With over 5.22

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media.

Advertising 124

Advertising Advertisers Branding User-Generated 124

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 125

Branding B2C Management Product 125

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 140

Social Media Marketing Marketing Marketers Education 140

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand.

Social Media Marketing 143

Social Media Marketing Transform Analytics Marketing 143

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketing 142

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. What are brand mentions? Brand mentions can be direct and indirect.

Branding 115

Branding Non-Profit User-Generated Food 115

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload. 

Social Media Marketing 121

Social Media Marketing Product Marketing Marketers 121

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 133

Social Media Marketing Gen Z Health Marketing 133

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. Number of attendees who shared their personalized co-created artwork on social media.

User-Generated 128

User-Generated Social Media Marketing Marketing Marketers 128

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio. When your audience is online.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Businesses Grow

SEPTEMBER 30, 2024

So of course, I wanted to talk to the owner about marketing (can’t help myself). The proprietor had a lovely place filled with antiques and art — such an interesting, visual environment! In fact, she didn’t use social media at all, a personal decision that certainly goes against the grain.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Education 112

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Some of the perks of organic social media? A delicious juice, perhaps.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

SocialPilot

SEPTEMBER 5, 2024

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Why is Pinterest a valuable platform for brands?

Gen Z 112

Gen Z Affiliate Marketing Fashion Social Media Marketing 112

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. They can choose from brand awareness, driving traffic and collecting leads.

Social Media Marketing 125

Social Media Marketing B2C Whitepaper Marketing 125

Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management.

Management 113

Management Social Media Marketing Communications Place 113

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. Maximize the power of LinkedIn for your brand 1.5

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. and many more.

Analytics 114

Analytics PR Price CRM 114

Sprout Social

JANUARY 21, 2025

According to The Sprout Social Index 2025 , 54% of marketing leaders will use overall engagement as a measure of social media success in 2025. Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Both have a place.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Hubspot Marketing

JULY 12, 2024

My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Still not convinced?

Management 116

Management User-Generated Entertainment Social Media Marketing 116

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. Promote your products on social media.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Edit the first image to stay on brand, and the rest can be a little more raw and authentic.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Buffer Marketing

SEPTEMBER 17, 2024

  So, we can confidently say that your LinkedIn content is  more likely  to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own  personal brand  with a LinkedIn profile. tied for third place.  with another optimal time between 2 p.m.

Analytics 133

Analytics Social Media Marketing Place Branding 133

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding 73

Branding Millennials Finance CMO 73

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 125

Social Media Marketing Place Education Energy 125

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. messages are exchanged between people and brands on Facebook Messenger alone. But in most companies, social media and customer service functions are completely separate. Every month, 20 billion (!)

Communications 115

Communications Place Social Media Marketing Customer 115

Buffer Marketing

JANUARY 20, 2025

’ Arguably, however, it may be even harder for brands to appear in this section of the app, given how IG views this as an area where “people tend to look for their closest friends.”   If you’re a brand or creator, read:  help new audiences find  you.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Buffer Marketing

OCTOBER 24, 2024

🚧 Remember : If you plan to cross-post these similar social media posts, adjust the dimensions to fit the social media platform. Here are the guidelines for all major social networks. An example: Brand designer and content creator, Sandra K. Imagine how quick it would be to create similar posts.

Management 117

Management Social Media Marketing Energy Analytics 117