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Why Building An Audience-First Communications Strategy is Key

Litmus

What won’t lead to strong results: placing more emphasis on the channel than the specific audiences receiving the message. That’s why a brand can never fully capitalize on the power of email without an equally powerful audience-first communications strategy. “A What happens today. And how confused would those customers have been?

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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

Templates establish a predetermined set of details needed to successfully plan and launch a campaign, reducing the chance of repeat questions and confusion. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place. They provide a source of truth.

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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Snapchat ads have the potential to reach 9% of the world’s population.

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Best HR Software

Neil Patel

You’ve come to the right place. Your HR team and employees will like having access to everything from a single place. It’s common for HCM tools to have features for onboarding, performance management, salary planning, training, succession planning, benefits administration, and more. Automation. HRMS Software.

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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Say your business goals include increasing brand awareness. Or perhaps you have a unique brand voice that makes you stand out from your competitors.

eBook 145
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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Beacons are physical gadgets tucked in unobtrusive places (e.g, QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. This space is changing constantly.

Transform 114
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Marketing Change Catalysis | These Mini Case Studies Address Common Challenges

Adobe Experience Cloud Blog

Third, consider the power of succession planning as it relates to your key roles and critical processes. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. This is a great place to start. Marketing can confidently take her place at the big table.

Energy 90