Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. Wouldn’t you be much better at crafting messages that resonate?

Branding 122

Branding Price Analytics Place 122

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 116

Branding Transform Manufacturing PR 116

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

Branding 116

Branding Target Market Energy Place 116

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand.

Branding 96

Branding Transform Communications Copywriting 96

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers. Measure results.

Influencer Marketing 298

Influencer Marketing Thought Leadership Transform B2C 298

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 143

Branding Transform Customer Acquisition Customer 143

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 104

Branding B2C Promotion Thought Leadership 104

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116

Branding Millennials Retail Price 116

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 129

Branding Analytics Food Social Media Marketing 129

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 95

Branding Gen Z Transform Education 95

Hubspot Marketing

APRIL 2, 2019

Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they create a brand. These brands are known, loved, and chosen out of a long lineup of options. What’s a brand? What is branding? The result?

Branding 145

Branding Shoppers Entertainment Advertisers 145

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 55

Marketing Strategy Branding Market Segmentation Marketing Mix 55

Rock Content

JUNE 2, 2024

Visual branding is an essential component of your marketing toolkit. It refers to the strategic use of visuals to communicate a brand’s values, personality, and messaging to its target audience. This approach enhances brand visibility and reinforces brand loyalty and differentiation in a competitive landscape.

Branding 52

Branding Communications Fashion Food 52

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. What is a personal brand? Whether you like it or not, you have a personal brand.

Marketing Strategy 103

Marketing Strategy Content Marketing Branding eBook 103

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Every week.

Content Marketing 106

Content Marketing Branding Entertainment Marketing 106

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

Price 95

Price Real Estate Promotion Transform 95

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Jeff Bullas

JANUARY 30, 2023

If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! Stormlikes Stormlikes is the place to go if you want to buy TikTok followers, likes, or views. The inability to input your exact target market may be problematic for some more niche accounts.

User-Generated 323

User-Generated Price Target Market Management 323

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Who has weeks or even months to wait for the results from a brand study? In the Plus Company-Statista survey, 89% of marketers agree.

New Technology 93

New Technology Target Market Management Branding 93

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Hubspot Marketing

NOVEMBER 19, 2024

They’ll target questions to get to the real meat of the matter. You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision. The CEO’s answers will mean more than the Marketing Manager’s. She’s the CEO of Boldthink , a brand consultancy.

Market Research 109

Market Research B2C Marketing Marketers 109

Scoop.it!

AUGUST 4, 2022

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Furthermore, brands have looked to adopt more outspoken stances on the virtues that are closest to their target audiences, as well as encouraging the use of social proofs to establish trust.

Branding 78

Branding Transform eCommerce Target Market 78

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Branding 93

Branding Shoppers Social Media Marketing User-Generated 93

Hubspot Marketing

NOVEMBER 4, 2024

That’s great for me as a consumer and less great for me as a marketer. AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. Brand Perception HubSpot released a free tool in 2024 called AI Search Grader.

Analytics 105

Analytics Customer Journey CMO Marketing 105

Sprout Social

APRIL 23, 2024

This also involves understanding how you’ll collect your data in the first place. Each of these insights can be applied to several different forms of market analysis, ensuring you have the competitive data necessary to transform how your business markets, sells and is perceived by its customer base.

Price 102

Price Transform Logistics Marketing 102

Hubspot Marketing

NOVEMBER 14, 2024

“A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion. While brand building is important, startups need customers — now. BTL marketing helps you identify what to scale ,” she said.

Direct Mail 99

Direct Mail Marketing Marketers Email Marketing 99

Hubspot Marketing

OCTOBER 30, 2020

Framing your marketing around the four P's will help you learn what the competition is doing and what customers want from you. You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. Then, think of your brand messaging, the services you offer, and even packaging.

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? What are the best sites to buy TikTok followers?

Gen Z 338

Gen Z Price Target Market Customer 338

Adobe Experience Cloud Blog

MAY 12, 2015

Nobody understands the importance of a name better than marketers. Brand names make or break businesses, and marketers know they need to capture consumer hearts with a solid, viable name. A Royal Name and a Royal Brand. The Business of Naming a Brand. 3 Tips for Brainstorming a Brand Name. bundle of joy!

Branding 134

Branding Thought Leadership Target Market Place 134

Martech

JULY 1, 2024

The key findings from these countries demonstrate the role of company-specific approaches to compliance in placing EU-based vendors ahead of big tech alternatives. choosing European marketing technology alternatives to ensure compliance. Five countries led in response rates: Denmark, France, Germany, Sweden and the Netherlands.

Law 134

Law Thought Leadership Marketing Marketers 134

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 91

Influencer Marketing Fashion User-Generated Analytics 91

Lynton Web

JANUARY 9, 2024

The creation of buyer personas should not be confused with the Ideal Client Profile (ICP) or target audience as a whole. While ICP focuses on the types of companies that might buy your product or service, target audiences are broader groups who might be interested in the messages your brand promotes.

CRM 105

CRM Target Market Education Product 105

Sprout Social

OCTOBER 10, 2018

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. Consider the benefits of social media personas below.

Branding 108

Branding Millennials Non-Profit Whitepaper 108

illumin

MAY 28, 2024

As a result, marketers worldwide are left with a plethora of challenges to adapt and transition to cookieless marketing. Signal loss isn’t new to marketers. However, it’s an increasing concern for brands everywhere as the privacy landscape continuously evolves. One of those challenges: signal loss.

Advertising 88

Advertising Advertisers Customer Acquisition Retail 88

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Tip: Spot an influencer gushing over your brand? The customer is always right.

Customer 88

Customer Food Transform User-Generated 88

Sprout Social

JANUARY 29, 2024

The main goal of this process is to control the online conversation surrounding your brand using various strategies to ensure that when people search for you online, they come across information that paints a favorable picture. Strong brand reputation management practices ensure that the picture is a good one.

Management 127

Management Shipping Health Market Research 127