Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. Positions itself in the market. Positions itself in the market.

SEO 114

SEO Branding Entertainment Communications 114

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. Wouldn’t you be much better at crafting messages that resonate?

Branding 125

Branding Price Analytics Place 125

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 123

Branding Transform Manufacturing PR 123

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? What are the best sites to buy TikTok followers?

Gen Z 338

Gen Z Price Target Market Customer 338

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 131

Branding Food Analytics Social Media Marketing 131

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116

Branding Millennials Retail Price 116

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

MARCH 27, 2024

Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage. It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. What is review management?

Management 95

Management Branding Customer loyalty Shipping 95

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Advertisers 94

Advertisers Advertising Branding Direct Mail 94

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 107

Branding B2C Thought Leadership Promotion 107

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Direct Mail 162

Hubspot Marketing

OCTOBER 30, 2020

Framing your marketing around the four P's will help you learn what the competition is doing and what customers want from you. You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. Then, think of your brand messaging, the services you offer, and even packaging.

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. What is a personal brand? Whether you like it or not, you have a personal brand.

Marketing Strategy 105

Marketing Strategy Content Marketing Branding eBook 105

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand.

Branding 98

Branding Transform Communications Copywriting 98

Hubspot Marketing

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. Here’s what a brand positioning map (with fictitious brands) may look like.

Food 145

Food Non-Profit Marketing Marketers 145

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 95

Branding Gen Z Transform Education 95

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Shipping Shoppers 145

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Advertisers 52

Advertisers Advertising Branding User-Generated 52

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 115

Influencer Marketing Fashion User-Generated Analytics 115

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Direct Mail 130

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 145

Food Branding Place Product 145

Adobe Experience Cloud Blog

APRIL 29, 2020

What’s attractive, alluring, and inspiring to you may turn off your target market. If your brand is like many others, you might not be able to map out that customer journey. One of the best ways to flesh out your customer personas is to survey and test real-life people that have engaged with your brand. Future state.

Customer Journey 173

Customer Journey Customer Thought Leadership Branding 173

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Who has weeks or even months to wait for the results from a brand study? In the Plus Company-Statista survey, 89% of marketers agree.

New Technology 123

New Technology Target Market Management Branding 123

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

Price 110

Price Real Estate Promotion Food 110

Neil Patel

JUNE 17, 2021

Does your brand need a slogan? It’s a rallying point for your brand. Your slogan can be written and spoken after your brand name, to help people remember what you’re about. You might place it just after or under your name or logo on your website, social media, marketing materials, or use it in ads. Here’s why.

Target Market 135

Target Market Branding Social Media Marketing Place 135

Marketing Insider Group

AUGUST 17, 2020

This gives sponsors maximum brand awareness and moves the attendees to take specific actions. Consider the following to create real value for exhibitors and sponsors in your virtual or hybrid events: Create maximum brand awareness before, during, and after the event. Create Maximum Brand Awareness at All Event Stages.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Hubspot Marketing

MAY 27, 2022

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Where Can You Publish Targeted Ads? Brands have a host of options when it comes to publishing targeted ads. Brands are only charged when someone clicks through on your link.

Advertisers 143

Advertisers Advertising Real Estate Customer 143

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. This is especially useful if you aren’t personally in the same demographic or interest group as your target market.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Neil Patel

MARCH 3, 2021

What are Google review summaries, and how do they impact consumers’ view of your brand? Those reviews, positive or negative, impact how they view your brand. What others have to say about your brand could impact how people perceive your brand. Then type in the brand or type of place you’re looking for.

SEO 139

SEO Place User-Generated Branding 139

Martech

AUGUST 6, 2021

For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. Brand building. When developing brand building techniques it all starts with the customer.

Customer Acquisition 144

Customer Acquisition PR Shipping B2C 144

Marketing Insider Group

APRIL 13, 2023

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy. Still, Oreo became the dominant brand.

Marketing Mix 142

Marketing Mix Price Finance Promotion 142

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Source: G2.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Neil Patel

JUNE 9, 2020

So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. Do you think that has cheapened my brand or hurt it?

Price 145

Price Promotion Marketing Marketers 145

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Hubspot Marketing

MAY 16, 2019

The demand for audio content has exploded, but that doesn’t mean people will listen to your branded podcast just because it’s a podcast. Brand Extensions. Big companies often extend their brand to develop new products in industries that they don’t have any market share in.

Marketing 145

Marketing Marketers User-Generated Fashion 145

Hubspot Marketing

NOVEMBER 4, 2024

That’s great for me as a consumer and less great for me as a marketer. AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. Brand Perception HubSpot released a free tool in 2024 called AI Search Grader.

Analytics 117

Analytics Customer Journey CMO Marketing 117