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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 108
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools.

Tentpole 110
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Litmus Live Week 2020: Day 3 Highlights

Litmus

53% of brands take 2+ weeks to create an email, with design and review taking the most time. in a single place (Litmus, cloud storage, etc.). Put reviews & approvals in one place (Google docs, project management tool). Why do you need an agile email workflow? Centralize and automate. Store code, design snippets, etc.

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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO 52