Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

PR 140

PR Branding 140

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. And how can your company stand out with newsworthy, viral content that drives valuable brand coverage and consumer engagement? How can your brand relate to them and help them problem-solve?

PR 131

PR Transform Target Market Content Marketing 131

Hubspot Marketing

MAY 27, 2022

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. Communication. 24/7 Cycle.

PR 144

PR Transform Communications Price 144

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Martech

SEPTEMBER 19, 2024

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. AI-generated designs often struggle with adhering to brand guidelines and understanding subtle aesthetic principles. Yet, while generative AI has made significant strides, it has a pronounced Achilles’ heel: AI mimics.

PR 132

PR Law Energy Thought Leadership 132

Martech

JULY 26, 2024

Stagwell is adding the influencer capabilities to its Stagwell Marketing Cloud’s PRophet Comms Tech Suite of tools for PR and marketing professionals. Marketers and agencies use Influential to connect brands with creators, much like marketers use online platforms to find freelance designers or writers.

Influencer Marketing 111

Influencer Marketing PR Social Media Marketing Marketers 111

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Helps promote your improved products.

PR 142

PR Influencer Marketing Marketers Marketing 142

Martech

OCTOBER 18, 2024

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. But what about marketing?

PR 121

PR CMO Marketers Marketing 121

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. If you have a PR team or vendor, that would be great. Now, let’s talk about how to cope. Testing influencers.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Sprout Social

OCTOBER 23, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. But Lowe’s isn’t just a Halloween haven.

Branding 94

Branding PR Food Promotion 94

Search Engine Land

AUGUST 1, 2024

Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better. Dig deeper: What is digital PR for SEO?

SEO 98

SEO PR User-Generated Education 98

Martech

OCTOBER 21, 2024

But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. Brand and design : Identity creators building your visual vibe. PR and media relations : Broadcasters extending your reach. The result? Social media : The play-by-play commentators.

Transform 112

Transform PR Event Marketing Target Market 112

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It aids in PR crises and issue management. What is employee advocacy?

PR 108

PR Gen Z Thought Leadership Communications 108

SmartBrief - Marketing

JULY 30, 2024

So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Here are six ways agency and brands can extract value from Reddit marketing. Most brands and marketers use the usual suspects — Facebook, Instagram, X, LinkedIn, YouTube and TikTok.

PR 127

PR Marketers Marketing Industry Insights 127

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Knocking it out of the park with your digital PR?

PR 105

PR SEO User-Generated Promotion 105

Sprout Social

MAY 31, 2023

Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology.

Communications 141

Communications PR Transform Law 141

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 103

PR SEO Customer Journey Thought Leadership 103

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? That means it’s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social. What were our top posts on LinkedIn this year? and many more.

Analytics 112

Analytics PR Price CRM 112

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Owned and organic channels.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

Branding 82

Branding Communications Thought Leadership PR 82

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

PR 100

PR User-Generated Transform Thought Leadership 100

Search Engine Land

AUGUST 1, 2024

When it comes to keyword strategy, site owners should continue tracking queries for popular topics, paying attention to how the brand is represented in terms of market share, brand voice and informational accuracy. Information about a brand or business must exist within the bots’ training texts. E-A-A-T is paramount.

PR 88

PR User-Generated SEO New Technology 88

Backlinko

NOVEMBER 4, 2024

ProfNet: Best for High-Quality Wins ProfNet has provided marketers and business owners with PR and backlink opportunities since 1992. Only about 14,000 PR pros use ProfNet (compared to HARO’s 1 million+). If you can afford it and meet their standards, it could elevate your brand to new heights. But does age equal quality?

PR 105

PR Price SEO Advertising 105

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. Also, a decade ago, the PR world went wild talking about the patent. Remember, brands are entities.

Branding 132

Branding PR SEO Content Marketing 132

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  If you're a brand, it helps showcase the results of your products or services. But what happens when you run out of ideas? Source: @aerial.kitty 12.

Transform 117

Transform PR Product User-Generated 117

Aspiration Marketing

DECEMBER 27, 2022

However, if you need more convincing, consider the other benefits of a strong content strategy: increased website traffic, establishing authority and trust among customers, the creation of brand awareness, fuel for social media and PR campaigns, and support for the conversion funnel.

Marketing Strategy 245

Marketing Strategy PR Marketers Marketing 245

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 104

PR SEO Transform Customer Journey 104

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision.

Transform 111

Transform Energy PR Customer loyalty 111

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Thought leadership: Establishing your brand as an authority in your field. What results can you expect from each marketing effort?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing. AI sales support.

Copywriting 121

Copywriting Transform PR User-Generated 121

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. PR and earned media. Consider a brand like Apple from this holistic perspective. It’s a uniform, seamless brand experience.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Search Engine Land

JULY 15, 2024

This is pure entertainment, yet it is well aligned with the brand. Driving people to your site is powerful for brand awareness, and you have more control over the next steps (remarketing, lead generation, email, social media and so forth). Digital PR. Both approaches have merit. We must promote the content when it is created.

SEO 98

SEO Content Marketing Entertainment PR 98

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. From defining objectives and designing personas to budgeting and tools, these strategies grant you and your brand a ticket to increase your share of voice across the world. But what about a global strategy?

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Hubspot Marketing

OCTOBER 28, 2024

Pro tip: Encourage consumers to tag your brand on social media anytime they post a video or other forms of content. Or you can just look up your brand on video platforms like TikTok to see what you can find. If your consumers care a lot about craftsmanship, create something similar for your brand. Why not share it via video?

Video Marketing 110

Video Marketing User-Generated Marketers Marketing 110