Search Engine Land

AUGUST 1, 2024

Dig deeper: 5 Python scripts for automating SEO tasks Get the newsletter search marketers rely on. Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 79

Branding PR Food Gen Z 79

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

PR 100

PR User-Generated Transform Thought Leadership 100

Search Engine Land

AUGUST 1, 2024

From a technical perspective, optimizing for Google AI Overviews is a process that largely looks like optimizing for Google Search. Information about a brand or business must exist within the bots’ training texts. Get the newsletter search marketers rely on. Branded searches will make more sense.

PR 88

PR User-Generated SEO New Technology 88

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Knocking it out of the park with your digital PR?

PR 105

PR SEO User-Generated Promotion 105

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Integrated SEO and PR. Just brand mentions. Dig deeper.

PR 103

PR SEO Customer Journey Thought Leadership 103

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? Improved brand visibility: Higher search rankings increase your brand’s visibility.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. Also, a decade ago, the PR world went wild talking about the patent. Remember, brands are entities.

Branding 132

Branding PR SEO Content Marketing 132

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 104

PR SEO Transform Customer Journey 104

Search Engine Land

JULY 15, 2024

Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. This is pure entertainment, yet it is well aligned with the brand. Both approaches require you to make an investment and to be consistent – but what worthwhile marketing does not? Digital PR.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

MAY 2, 2023

So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility? This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits. This makes the bar for inclusion extremely high.

PR 92

PR SEO Branding Product 92

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Get the daily newsletter search marketers rely on.

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

JULY 22, 2024

The uniqueness of your lists will stand out compared to the big media companies that mostly feature big brands, as the big brands may be paying big bucks to be featured. Get the newsletter search marketers rely on. SEO Search engines have entered the shopping process.

SEO 98

SEO Shipping Retail PR 98

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business.

PR 88

PR Thought Leadership SEO Place 88

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 99

Branding Manufacturing Real Estate PR 99

Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. Why we care.

Branding 79

Branding PR SEO Price 79

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?

Retail 93

Retail Branding User-Generated SEO 93

Adams & Knight Marketing

AUGUST 16, 2021

“So Good To See You, Connecticut” digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism industry. 16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. AVON, Conn., (Aug.

PR 130

PR Education Digital Marketing Promotion 130

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. Get the daily newsletter search marketers rely on.

Branding 104

Branding Law PR Fashion 104

Search Engine Land

JUNE 1, 2023

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. These evolutions have many SEO implications.

SEO 100

SEO Branding CMO PR 100

Search Engine Land

OCTOBER 12, 2023

The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” OK, so this is where search comes in.

SEO 110

SEO PR Branding Price 110

Search Engine Land

JUNE 12, 2024

The tool only ranks in the top 3 for brand keywords like “SparkToro” or “audience research tool,” which have low interest and an average monthly search of 170. Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023. This is a buying intent.

SEO 98

SEO Marketing Strategy PR User-Generated 98

Martech

MARCH 27, 2023

Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Both branded and non-branded traffic can be recovered. Get the daily newsletter search marketers rely on. But don’t panic.

PR 102

PR SEO User-Generated Promotion 102

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Discovery links Content creators constantly search and find data, quotes or helpful resources to enhance their content’s value to the reader.

PR 127

PR SEO Health Influencer Marketing 127

Duct Tape Marketing

FEBRUARY 26, 2025

Key Takeaways: Zero-click searches are growing 60% of Google searches now end without a click, changing how businesses gain online traffic. SEO strategy must evolve Instead of chasing organic traffic, brands should focus on influencing audiences where they are on social platforms, communities, and third-party sites.

Marketing Strategy 75

Marketing Strategy Food SEO Marketers 75

Orbit Media Studios

JULY 27, 2022

But when you search for it and look closely at the search results, there aren’t any brands that rank anywhere. Usually, this means you’ve found a super competitive keyphrase that is out of reach for the brands themselves. Your only play here is digital PR. Googled your brand lately? You could be a startup.

SEO 122

SEO PR Manufacturing Analytics 122

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. selling over 400,000 eBikes in the last four years.

eCommerce 83

eCommerce PR Real Estate SEO 83

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Entering a new market or going global comes with potentially significant rewards and considerable risks. Target market persona analysis. Self-contained ecosystems to allow paid and digital PR campaign planning.

SEO 97

SEO PR Fashion User-Generated 97

Search Engine Land

MARCH 15, 2024

Here’s a screenshot that shows the site-wide visibility after we just landed a single high-authority digital PR link for a client: The red mark is the day the link was earned and is the site-wide visibility tracker in Semrush. The ways to build links are wide and varied, but essentially, it is limited to: Earning through content/PR.

PR 94

PR SEO Fashion Price 94

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 90

Branding Non-Profit Real Estate Transform 90

Martech

NOVEMBER 29, 2021

It’s a key trust signal for search engines and an indication that people like your content and your brand. There are a huge number of people out there creating amazing content for so many different brands and companies. These may be people who work for an individual brand or freelancers who work with a number of companies.

SEO 110

SEO PR Price CRM 110

Backlinko

AUGUST 21, 2024

This particular episode, featuring Mark Williams-Cook as the co-host, discusses search marketing news. And presents Jack and Mark’s personal viewpoints about the updates in Bing, Brave Search, and other happenings in the search landscape. Jack also covers thought-provoking topics like “ Is Bing better than Google? ”

SEO 92

SEO Affiliate Marketing Digital Marketing PR 92

Search Engine Land

MARCH 6, 2024

Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page). Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer.

SEO 112

SEO PR Branding Customer 112

Hubspot Marketing

AUGUST 9, 2018

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email.

PR 145

PR Non-Profit Marketers Marketing 145

Search Engine Land

AUGUST 16, 2023

So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. How to get ahead of publicity If you’re lucky, you’ll have a PR department, consultant or agency that monitors the media and online spaces for conversations about your company. But this is easier said than done.

PR 86

PR Health Law Advertisers 86

Search Engine Land

JANUARY 10, 2024

Get the daily newsletter search marketers rely on. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024? Aligning the digital PR plan with your content strategy is crucial, especially when relying on others for content creation.

SEO 132

SEO PR Customer Journey Health 132