Search Engine Land

MAY 2, 2023

So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility? This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits. This makes the bar for inclusion extremely high.

PR 92

PR SEO Branding Product 92

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Get the daily newsletter search marketers rely on.

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business.

PR 88

PR Thought Leadership SEO Place 88

Search Engine Land

JULY 19, 2024

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search. Get the newsletter search marketers rely on.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 99

Branding Manufacturing Real Estate PR 99

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. But why is brand visibility important? Enhanced brand awareness also increases customer loyalty.

Branding 99

Branding Customer loyalty SEO PR 99

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. Why we care.

Branding 79

Branding PR SEO Price 79

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. If you have a PR team or vendor, that would be great. Now, let’s talk about how to cope. Testing influencers.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Search Engine Land

OCTOBER 1, 2024

This workflow can drive short- or long-term brand or non-brand keyword search patterns. By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? How do I increase the brand search for a new product launch?

Branding 95

Branding PR Price SEO 95

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?

Retail 93

Retail Branding User-Generated SEO 93

Adams & Knight Marketing

AUGUST 16, 2021

“So Good To See You, Connecticut” digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism industry. 16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. AVON, Conn., (Aug.

PR 130

PR Digital Marketing Education Promotion 130

Search Engine Land

AUGUST 1, 2024

Dig deeper: 5 Python scripts for automating SEO tasks Get the newsletter search marketers rely on. Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

SEPTEMBER 27, 2024

While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. Processing.

Digital Marketing 102

Digital Marketing SEO PR Copywriting 102

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. Get the daily newsletter search marketers rely on.

Branding 104

Branding Law PR Fashion 104

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 79

Branding PR Food Gen Z 79

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Search Engine Land

JUNE 1, 2023

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. These evolutions have many SEO implications.

SEO 100

SEO Branding CMO PR 100

Search Engine Land

OCTOBER 12, 2023

The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” OK, so this is where search comes in.

SEO 110

SEO PR Branding Price 110

Search Engine Land

JUNE 12, 2024

The tool only ranks in the top 3 for brand keywords like “SparkToro” or “audience research tool,” which have low interest and an average monthly search of 170. Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023. This is a buying intent.

SEO 98

SEO Marketing Strategy PR Price 98

Martech

MARCH 27, 2023

Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued.

Digital Marketing 26

Digital Marketing PR Analytics Copywriting 26

Search Engine Land

AUGUST 1, 2024

From a technical perspective, optimizing for Google AI Overviews is a process that largely looks like optimizing for Google Search. Information about a brand or business must exist within the bots’ training texts. Get the newsletter search marketers rely on. Branded searches will make more sense.

PR 88

PR User-Generated SEO New Technology 88

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Both branded and non-branded traffic can be recovered. Get the daily newsletter search marketers rely on. But don’t panic.

PR 102

PR SEO User-Generated Promotion 102

Martech

NOVEMBER 29, 2021

It’s a key trust signal for search engines and an indication that people like your content and your brand. There are a huge number of people out there creating amazing content for so many different brands and companies. These may be people who work for an individual brand or freelancers who work with a number of companies.

SEO 119

SEO PR Price CRM 119

Search Engine Land

MARCH 6, 2024

Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page). Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer.

SEO 112

SEO PR Branding Customer 112

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Discovery links Content creators constantly search and find data, quotes or helpful resources to enhance their content’s value to the reader.

PR 127

PR SEO Health Influencer Marketing 127

Search Engine Land

JANUARY 10, 2024

Get the daily newsletter search marketers rely on. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024? Aligning the digital PR plan with your content strategy is crucial, especially when relying on others for content creation.

SEO 132

SEO PR Customer Journey Health 132

Orbit Media Studios

JULY 27, 2022

But when you search for it and look closely at the search results, there aren’t any brands that rank anywhere. Usually, this means you’ve found a super competitive keyphrase that is out of reach for the brands themselves. Your only play here is digital PR. Googled your brand lately? You could be a startup.

SEO 122

SEO PR Manufacturing Analytics 122

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. selling over 400,000 eBikes in the last four years.

eCommerce 83

eCommerce PR Real Estate SEO 83

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Entering a new market or going global comes with potentially significant rewards and considerable risks. Target market persona analysis. Self-contained ecosystems to allow paid and digital PR campaign planning.

SEO 97

SEO PR Fashion User-Generated 97

Search Engine Land

MARCH 15, 2024

Here’s a screenshot that shows the site-wide visibility after we just landed a single high-authority digital PR link for a client: The red mark is the day the link was earned and is the site-wide visibility tracker in Semrush. The ways to build links are wide and varied, but essentially, it is limited to: Earning through content/PR.

PR 94

PR SEO Fashion Price 94

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 90

Branding Non-Profit Real Estate Transform 90

Search Engine Land

AUGUST 16, 2023

So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. How to get ahead of publicity If you’re lucky, you’ll have a PR department, consultant or agency that monitors the media and online spaces for conversations about your company. But this is easier said than done.

PR 86

PR Health Law Advertisers 86

Martech

FEBRUARY 7, 2024

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. The brands that pay attention and address those needs will build long-term trust. Being that source is key to success,, because consumers prefer brands that provide helpful and timely content.

Finance 123

Finance PR Shipping Education 123

Search Engine Land

FEBRUARY 2, 2024

“Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business. Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert. Get the daily newsletter search marketers rely on.

SEO 104

SEO PR Entertainment Health 104

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? Improved brand visibility: Higher search rankings increase your brand’s visibility.

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Search Engine Land

OCTOBER 12, 2023

This article discusses the evolving landscape of SEO and the uncertain future of LLM optimization in AI-powered search engines, with insights from data science experts. The approach of potential methods such as LLM optimization is to give preference to certain brands and products when dealing with corresponding transaction-oriented questions.

Transform 103

Transform PR User-Generated SEO 103