Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO 87

SEO PR User-Generated Non-Profit 87

Search Engine Land

JULY 22, 2024

The uniqueness of your lists will stand out compared to the big media companies that mostly feature big brands, as the big brands may be paying big bucks to be featured. SEO Search engines have entered the shopping process. PPC and paid social. Affiliate and influencer.

SEO 98

SEO Shipping Retail PR 98

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Quick Takeaways.

PR 145

PR SEO Thought Leadership Communications 145

Animalz blog

JULY 16, 2024

PR could be one of those ways. Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. Just how intertwined content and PR are. PR used to rely very heavily on earned media.

PR 57

PR Copywriting B2C Place 57

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication.

PR 110

PR SEO Branding Non-Profit 110

Animalz blog

APRIL 24, 2025

And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. Others boast new optimization practices branded as GEO, AEO, or LLMO. In our experience, traditional SEO is as vital as ever. TALENT ACQUISITION)?

PR 104

PR Shipping User-Generated SEO 104

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Through thought leadership, our clients have received spikes in SEO and website traffic, digital visibility, credibility, and an increase in community engagement.

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Builds brand authority and trust. But if you dont?

PR 97

PR User-Generated Transform Thought Leadership 97

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. They aim to answer questions without needing to click on other websites.

PR 88

PR User-Generated SEO New Technology 88

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. Quick Takeaways.

PR 142

PR Whitepaper Content Marketing Marketers 142

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation.

PR 103

PR SEO Customer Journey Thought Leadership 103

Adobe Experience Cloud Blog

APRIL 29, 2020

Over the years, SEOs from all over the world have been able to manipulate Google’s algorithm through black-hat link building tactics like link farms and link buying. The influence of digital PR. Influence of digital PR. It is crucial to have your PR team and web strategy team work hand-in-hand on digital initiatives.

Branding 174

Branding PR Thought Leadership SEO 174

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. It puts can put all of your other social media metrics into context so you can understand where your brand stands. Does your brand come up in relevant conversations about the type of products you sell?

PR 145

PR SEO Analytics Shipping 145

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. This strategy will also ensure a brand presence across all spheres of the digital landscape. What does search engine optimization (SEO) include? Off-page SEO: Activities outside the website that influence rankings (e.g., backlinks , social signals).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 143

PR Communications Price Management 143

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

PR 100

PR User-Generated Transform Thought Leadership 100

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO 93

SEO Affiliate Marketing Digital Marketing PR 93

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership SEO Marketers 130

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Here’s how.

PR 104

PR SEO Transform Customer Journey 104

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? You’re not alone. billion in 2024 to $144.28

PR 105

PR SEO User-Generated Promotion 105

Orbit Media Studios

MAY 18, 2022

Visibility: SEO with YouTube. Visuals appearing in search results is one of the biggest SEO trends. It’s still brand awareness. Use an SEO tool (or Google Search Console) you may see dozens or hundreds of backlinks with “image source” in the anchor text. Authority: Contributions in digital PR. You have a visitor.

PR 135

PR SEO Analytics Marketers 135

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Talkwalker is especially useful to spot activity peaks in conversations about your brand. and many more.

Analytics 119

Analytics PR Price CRM 119

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. Social media posts : Ideal for engagement and brand awareness.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketers 111

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. Remember, brands are entities.

Branding 132

Branding PR SEO Content Marketing 132

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 105

PR Content Marketing Marketers Marketing 105

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 118

Thought Leadership Copywriting SEO Marketers 118

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Unsure about your SEO strength? A delicious juice, perhaps.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Search Engine Journal

AUGUST 17, 2021

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk

PR 116

PR SEO Marketers Marketing 116

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 144

SEO B2C PR Whitepaper 144

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. Digital marketing like SEO, email, and social media. PR and earned media. It’s a uniform, seamless brand experience.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises.

PR 86

PR Price Real Estate Management 86

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

MAY 2, 2023

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility? More often than not, those recommendations help us get our brands included.

PR 92

PR SEO Branding Product 92

Hubspot Marketing

MAY 1, 2019

A positive brand image can undoubtedly influence a consumer's decision to buy a product -- and, for virtually every business, a positive brand image starts online. Since brand image makes such an impression on someone's decision to purchase, it's critical you regularly monitor your reputation online. Yext Reviews. Yext Reviews.

Management 145

Management Branding PR Price 145

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Branding 143

Branding PR Market Trends Market Research 143

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. What is happening in the industry, thinking bigger than SEO? Economic or industry trends: Do you have the right awareness?

SEO 132

SEO PR Customer Journey Health 132