Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership SEO Marketing 130

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Here’s how.

PR 104

PR SEO Transform Customer Journey 104

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? You’re not alone. billion in 2024 to $144.28

PR 106

PR SEO User-Generated Promotion 106

Orbit Media Studios

MAY 18, 2022

Visibility: SEO with YouTube. Visuals appearing in search results is one of the biggest SEO trends. It’s still brand awareness. Use an SEO tool (or Google Search Console) you may see dozens or hundreds of backlinks with “image source” in the anchor text. Authority: Contributions in digital PR. You have a visitor.

PR 135

PR SEO Analytics Marketing 135

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. Remember, brands are entities.

Branding 132

Branding PR SEO Content Marketing 132

Search Engine Journal

AUGUST 17, 2021

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk

PR 116

PR SEO Marketing Marketers 116

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. These marketers are growing their brands. Everything before this time was pre-AI.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. What is happening in the industry, thinking bigger than SEO? Economic or industry trends: Do you have the right awareness?

SEO 132

SEO PR Customer Journey Health 132

Search Engine Land

SEPTEMBER 17, 2024

There seems to be a consensus in SEO that AI Overviews ( AIO ) and other AI-driven content will reduce traffic to external websites. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control. If you have a PR team or vendor, that would be great.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

AUGUST 1, 2024

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. In this article, we’ll touch on key skills, both hard and soft, that I think are critical to enterprise SEO today and beyond. Building AppScripts.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

MAY 2, 2023

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility? More often than not, those recommendations help us get our brands included.

PR 92

PR SEO Branding Product 92

Search Engine Land

JULY 26, 2024

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. When DIY-ing your reactive PR, your superpower is speed. Gather some wider background or context.

PR 84

PR Branding SEO Product 84

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results. That’s where PR comes in.

PR 91

PR Content Marketing Marketing Marketers 91

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.

Digital Marketing 102

Digital Marketing SEO PR Copywriting 102

Hubspot Marketing

MAY 1, 2019

A positive brand image can undoubtedly influence a consumer's decision to buy a product -- and, for virtually every business, a positive brand image starts online. Since brand image makes such an impression on someone's decision to purchase, it's critical you regularly monitor your reputation online. Yext Reviews. Yext Reviews.

Management 145

Management Branding PR Price 145

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 133

SEO B2C PR Whitepaper 133

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Branding 143

Branding PR Market Trends Market Research 143

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This is pure entertainment, yet it is well aligned with the brand. What is SEO? What is content marketing?

SEO 96

SEO Content Marketing Entertainment PR 96

Search Engine Land

JUNE 28, 2023

In SEO , backlinks are an essential part of earning those coveted traits. Buying links is considered spam, consequently reducing your brand’s trust and credibility, and possibly putting you up as a manual penalty case from Google. What is the difference between digital PR and link building?

PR 88

PR Thought Leadership SEO Place 88

Search Engine Land

OCTOBER 12, 2023

SEO is about to be taken seriously. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” Let’s find out why.

SEO 110

SEO PR Branding Price 110

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. In this guide, we’ve put together a list of the 12 best SEO services in 2024. And then go more in-depth on each SEO service on our list and what makes it stand out. What are SEO Services? Don’t have time to read the full guide?

SEO 119

SEO eCommerce PR Non-Profit 119

Neil Patel

JANUARY 21, 2020

SEO has been changing drastically over the years. So, is SEO dead? Is SEO dead? According to Dejan SEO , they saw CTRs drastically decrease once Google started answering questions. So, does this mean SEO is dead? SEO is not dead. So, how is SEO still not dead? SEO isn’t dying it is just changing.

SEO 145

SEO User-Generated PR Education 145

Neil Patel

SEPTEMBER 9, 2020

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. However, one type of SEO that still is underutilized is VSEO: video search engine optimization. It was produced with the aim of raising brand awareness.

SEO 142

SEO PR Retail Education 142

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 112

SEO PR Branding Customer 112

Marketing Insider Group

MAY 16, 2023

AI is not taking over SEO. Actually, AI is making SEO even more vital to the success of you, your business, and your brand. Pick Your Poison Is AI taking over SEO? AI Is Taking Over SEO: The Antidote The antidote to AI taking over SEO is to build content mass. It is not making marketing strategists obsolete.

SEO 125

SEO PR Thought Leadership Education 125

Neil Patel

APRIL 29, 2021

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ).

SEO 145

SEO PR Management Branding 145

Marketing Insider Group

JUNE 24, 2020

So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Brand awareness is often an issue as many SaaS tools are produced by startups and small businesses that are not established in the marketplace. Establish a Strong Brand Presence and Voice.

Branding 131

Branding PR Customer Acquisition Fashion 131

Orbit Media Studios

JULY 27, 2022

That was the basic strategy 20 years ago when I first started doing SEO. So now, we all need more flexible SEO strategies. We hope this post expands your thinking about SEO. But when you search for it and look closely at the search results, there aren’t any brands that rank anywhere. They click. You have traffic.

SEO 122

SEO PR Manufacturing Analytics 122

Search Engine Land

FEBRUARY 5, 2024

It’s a topic concerning many in the SEO industry at the moment. Will AI replace SEO professionals?” Why is there such unease in the SEO community at the moment? We’ve faced the “SEO is dead” trumpets before and lived to tell the tale. AI has an important place in SEO. Remember when you first started as an SEO?

SEO 120

SEO PR Search Marketers Communications 120

Search Engine Land

JUNE 1, 2023

These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. And no matter the user, whether human or AI, brand awareness and brand preference are vital for inclusion in the target audience’s consideration set.

SEO 100

SEO Branding CMO PR 100

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 90

Influencer Marketing SEO Branding Logistics 90

Search Engine Land

JUNE 12, 2024

If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. ” So we’re being encouraged to invest in Threads and social over SEO. Fishkin holds enormous sway over some marketers.

SEO 98

SEO Marketing Strategy PR User-Generated 98

Martech

NOVEMBER 29, 2021

It’s a key trust signal for search engines and an indication that people like your content and your brand. That’s why we’ve put together a list of the best link-building services to consider helping you achieve improved SEO results in an ethical, white-hat manner. 7) Digital PR. 1) Reputable link-building company.

SEO 119

SEO PR Price CRM 119

Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. This article will give podcasters actionable tactics to improve their SEO and grow their audience.

SEO 104

SEO PR Entertainment Health 104

Backlinko

DECEMBER 9, 2024

In the early days of SEO, reciprocal links were a big deal. But people still debate whether reciprocal links help or hurt your SEO. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. Are Reciprocal Links Good or Bad for SEO?

SEO 84

SEO PR Thought Leadership Analytics 84

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Among the highlights are the significant roles played by links, clicks and the authority of entities, brands and websites.

Branding 99

Branding Customer loyalty SEO PR 99