Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing.

Social Media Marketing 110

Social Media Marketing PR Marketing Marketers 110

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. Marketing trends : Marketers focused primarily on brand building and awareness.

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? Improved brand visibility: Higher search rankings increase your brand’s visibility.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Some of the perks of organic social media? A delicious juice, perhaps.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 107

Social Media Marketing PR Marketing Marketers 107

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. If you're a brand, it helps showcase the results of your products or services.

Transform 117

Transform PR Product User-Generated 117

Hubspot Marketing

SEPTEMBER 5, 2022

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level?

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Adobe Experience Cloud Blog

AUGUST 10, 2016

Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Drive Brand Awareness and Preference. Increase Demand.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 116

PR Communications Management Food 116

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 92

Social Media Marketing User-Generated Marketing Marketers 92

Hootsuite

JULY 10, 2024

It also helps you cut through the noise to find the most relevant insights for your brand. Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online.

User-Generated 118

User-Generated PR Branding Management 118

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. A personal brand is an essential business tool today. We work online, shop online, socialize online. However, personal branding takes time – a resource in itself. Get Media Coverage.

PR 78

PR Branding Non-Profit Social Media Marketing 78

SocialPilot

JULY 12, 2024

The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment. Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals.

Analytics 115

Analytics Transform User-Generated PR 115

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. 2 free social media analytics tools 14. Should we post more or less often next month?

Analytics 102

Analytics Price PR Management 102

Orbit Media Studios

MAY 18, 2022

How visuals drive social media marketing. Social media is clearly a very visual channel. But which specific marketing visuals drive which marketing metrics? It’s still brand awareness. Authority: Contributions in digital PR. This is one type of “digital PR.”.

PR 135

PR SEO Analytics Marketing 135

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. If you publish (or intend to publish) on social media, this is the place to talk about it. This helps me write targeted, effective descriptions of my strategies.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Orbit Media Studios

DECEMBER 17, 2024

Content marketing has always been a contest of generosity. The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. In that spirit of generosity, here is our prompt library for B2B marketers. This may give you ideas for PR, event marketing and community engagement.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 144

Branding User-Generated PR Customer loyalty 144

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 103

Digital Marketing Price User-Generated Affiliate Marketing 103

Hubspot Marketing

SEPTEMBER 7, 2022

Any social media marketer can tell you that a successful brand needs to be adaptable and reflect changes in user behavior, but this constant need for innovation can be met with huge success, or a PR blunder. What Brands Can Learn. Your biggest asset as a social media channel is your users.

Gen Z 139

Gen Z Branding User-Generated Millennials 139

Hootsuite

DECEMBER 3, 2024

Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. Taking things a step further, social media measurement also reveals how your social media strategy contributes to the overall value of your brand.

Analytics 98

Analytics CRM Price Key Performance Indicator 98

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. That’s a good thing—and it’s entirely because of social media. hot dog combo.

Branding 135

Branding Whitepaper Food Energy 135

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks. Benefits to a Brand Social Media Policy.

PR 145

PR Law Finance Entertainment 145

Neil Patel

MARCH 11, 2021

While the right backlinks can grow your Google rankings, revenue, and brand , the wrong ones can get your site penalized. If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). You could call this branded hybrid anchor text. sites, like Tumblr, Web Node, and Blogger.

Real Estate 144

Real Estate PR Social Media Marketing User-Generated 144

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 120

Communications PR Gen Z Analytics 120

Sachs Marketing Group

JANUARY 13, 2025

Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously. Why a Multi-channel Marketing Strategy is Essential in 2025 In an increasingly interconnected digital world, consumers no longer interact with brands through a single channel.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice). A better, mutually beneficial approach is partnering with them to improve everyone’s brand. Share your brand’s passions and values. Customers trust customers.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Buffer Marketing

AUGUST 1, 2022

I had worked both in-house and in agency teams for more than ten years, working with a whole range of brands. We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. The marketing agency world is a competitive space.

Management 111

Management PR Social Media Marketing Analytics 111

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Hubspot Marketing

AUGUST 9, 2018

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes).

PR 145

PR Marketing Marketers Non-Profit 145

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Creating buzz and increasing impressions for your marketing team. Increasing earned media for your PR team.

Branding 109

Branding Thought Leadership PR Promotion 109

Sprout Social

MARCH 23, 2021

If businesses want to be at the forefront of digital transformation, they must fully embrace the power of social conversation. It’s something we at Sprout Social and Hofer-Shall agree on. And social data is arguably the easiest for people to understand today. ZHS: Make social approachable and relatable.

Transform 145

Transform PR Analytics Social Media Marketing 145

Sprout Social

AUGUST 4, 2021

We know social has the power to make or break a brand, but those at the helm of social strategy don’t always get the respect to match. An intern is running the brand account’ or ‘higher education and professors are not teaching relevant trends and topics in social media marketing’ both need to end in 2021.”.

Management 144

Management Education Social Media Marketing Copywriting 144

Neil Patel

MAY 31, 2021

That’s where I focus my marketing efforts… to grow NP Digital. Digital marketing will only take you so far. Even though I am a marketer, I don’t believe marketing alone builds a massive company or brand. Now that doesn’t mean marketing or SEO doesn’t work. That’s the power of building a brand.

PR 145

PR Marketing Marketers SEO 145