Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them. Processing.

eCommerce 107

eCommerce Shoppers Marketing Automation Platform Price 107

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly But which URL shortener is right for you? How critical is comprehensive data? links Use bit.ly

Price 111

Price User-Generated Analytics Shoppers 111

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020.

Shoppers 70

Shoppers Retail Price Promotion 70

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. Scroll down the page, and youll see options to search for products in different ways: By use By brand By compatibility By subcategory This lets you shop in the way that works best for you. After all, thats their brand differentiator.)

eCommerce 93

eCommerce Shoppers Transform User-Generated 93

SmartBrief - Marketing

AUGUST 21, 2024

How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So

Shoppers 98

Shoppers Transform Retail Price 98

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Harnessing the influence of social can boost sales and justify premium prices.

Gen Z 123

Gen Z Millennials User-Generated Shoppers 123

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. Big on gifts, not on spending Even with optimistic predictions for the 2024 holiday season, shoppers are still looking to save wherever possible.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

DECEMBER 9, 2021

A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. This anxiety is reflected in Adobe data showing that online shoppers have been buying earlier this year. Concerns are well-founded.

Shoppers 117

Shoppers Logistics Retail Energy 117

Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Different shoppers, different behaviortailor those offers! Dynamic Pricing : Not all customers are created equal. Maryna Hradovich from Maestra has seen what works and what doesnt.

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Transform Shoppers 52

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Customers.ai

NOVEMBER 26, 2024

Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. ” email is sent, most brands go quiet and that’s a problem.

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Select Manual.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Brands. Sponsored Brand Ads in Purple, Sponsored Products Ads in Green. Ads are shown to shoppers based on relevant keywords or products.

Advertisers 103

Advertisers Advertising Customer Transform 103

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. And its a must! Trust and Reviews : Social proof is everything.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” Offered at a competitive price point, Sugar’s AI capabilities are designed to be accessible to midmarket businesses.

Shoppers 115

Shoppers Advertisers Advertising Health 115

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. It’s perfect for ecommerce brands with a multi-channel approach. It’s ideal for ecommerce brands juggling multiple tools. Bottom line?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. ” Junks Ads. ” Stopping competition.

Price 102

Price Shoppers Advertisers Advertising 102

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. In 2023, shoppers worldwide downloaded Shein 261.94 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 101

Gen Z Fashion Millennials Retail 101

Martech

FEBRUARY 11, 2025

Don’t do anything that could damage trust in your brand, company, products or services. ” Ethical use: Don’t inflate the original pricing. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.

Transform 118

Transform Copywriting Email Marketing Shoppers 118

Hootsuite

NOVEMBER 3, 2020

Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” E-commerce refers to a shopping experience via a website or dedicated branded app. 81% of shoppers research products on Instagram and Facebook, and shopping is a top priority for 48% of Pinterest users. Source: Facebook.

Branding 145

Branding Gen Z Shoppers Price 145

Jeff Bullas

MARCH 15, 2023

You can also lose your customers and ruin your brand image. It is trusted by established brands, such as Seiko, Avon, Energizer, Intex, Playmobil, Quiksilver, and many more — making it the leading web accessibility technology. If you’re leaving things to chance, hoping you won’t encounter any ADA-related issues, think again.

Law 246

Law Shoppers Non-Profit Price 246

Customers.ai

NOVEMBER 25, 2024

Your tracking tool reveals that users on Version A hesitate right after viewing the price, while Version B keeps them clicking straight to checkout. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. Take a split test on two landing pages. Can the tool grow with you?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Customers.ai

DECEMBER 11, 2024

Thats a massive chunk of potential revenue slipping through the cracks and most brands dont even know who those visitors are. High-intent shoppers or just window browsers? Catching a high-intent shopper at the perfect moment Meet Jake. It’s a sad fact that 98% of your website visitors will leave without doing anything.

Shipping 77

Shipping Shoppers Law eCommerce 77

Backlinko

APRIL 29, 2025

Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online. Ecommerce brands can target several types of keywords.

eCommerce 81

eCommerce Food Shoppers Retail 81

Set Up

NOVEMBER 26, 2024

Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. This is further supported by a recent Forbes report that reveals that many shoppers feel Black Friday "no longer means anything," signaling a growing fatigue with the over-saturation of deals. Consumer Behavior: What’s Changing?

Transform 59

Transform Retail Shoppers Price 59

Hubspot Marketing

MAY 9, 2025

Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). More brands are investing in inclusive marketing.

Market Trends 94

Market Trends Marketing Mix Key Performance Indicator Marketers 94

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. If youre running advertising for a brand, you may have questions about RMNs. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS.

Retail 68

Retail Customer Shoppers Advertisers 68

Buffer Marketing

APRIL 29, 2025

This makes your posts shoppable — people discover your products while they’re scrolling, and when something catches their eye, they can just tap the icon to see product details and prices. Keep your account on-brand, and feature products that people can buy from your website. much of Europe, and Asia-Pacific).

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price 82

Price eCommerce Shipping Transform 82