Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Sounds too good to be true?

Branding 110

Branding Gen Z Energy Shoppers 110

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer 134

Customer Branding Customer loyalty Transform 134

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. It also addressed video engagement and budget trends. Processing.

Branding 112

Branding User-Generated Place Product 112

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 109

Communications Branding Shoppers Fashion 109

Hubspot Marketing

DECEMBER 3, 2024

Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Selling Products on Pinterest in Four Steps 1. Create click-worthy, branded pins. And it’s definitely not just for bloggers.

Product 106

Product User-Generated Transform Energy 106

Trade Press Services Newsletter

OCTOBER 3, 2024

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Brand values that resonate with this audience include topics such as mental health, social and environmental causes, diversity and inclusion, and ethical labor practices.

Gen Z 282

Gen Z Millennials B2C Communications 282

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. How to win: Package self-care products in “ treat yourself “ bundles : candles, skincare, cozy robes – you name it. Want to stand out?

Branding 105

Branding Shoppers Promotion Product 105

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Branding 83

Branding Customer Shoppers Food 83

Hubspot Marketing

DECEMBER 12, 2024

The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects with people. Whose story are you telling?

Branding 107

Branding Transform Customer Product 107

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. Its tempting to chase viral content formats, but the Index shows that 34% of UK consumers find brands chasing trends embarrassing, with 28% saying its only effective within the first 48 hours. Make sure youre researching new hashtags regularly.

Gen Z 88

Gen Z Branding Food Fashion 88

Hubspot Marketing

MARCH 27, 2025

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didnt connect with British sensibilities? Theyre the crowd most likely to adopt its product.

Branding 92

Branding Retail Price Product 92

SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Martech

MARCH 21, 2025

The risk of relying on third-party platforms Brands chase visibility on LinkedIn, TikTok, X and other networks, hoping their content reaches the right people. Algorithms determine what gets seen and by whom, often forcing brands to pay just to reach the audience they have already built. A community willingly belongs to the brand.

Branding 85

Branding Real Estate Customer Acquisition Customer 85

Aspiration Marketing

NOVEMBER 12, 2024

Think of your ICP as a detailed portrait of your perfect customer–the type of company that not only benefits immensely from your product or service but also becomes a loyal advocate for your brand.

Customer 256

Customer Product Branding Marketers 256

Aspiration Marketing

NOVEMBER 17, 2024

The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product.

Customer 246

Customer Product Branding 246

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 83

Branding User-Generated Shoppers Fashion 83

Sprout Social

MARCH 11, 2025

Understanding social media culture is a non-negotiable for brands. We’ll discuss the key aspects of social media culture and the importance of cultural fluency, from amplifying brand efforts to securing more executive buy-in. It’s really important for brands to adapt to these changes.

Branding 93

Branding Transform User-Generated Fashion 93

Aspiration Marketing

AUGUST 5, 2024

By tracking customer conversations about your brand on social media, you can quickly identify pain points and any negative sentiment related to your products and services. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 253

Customer Product Branding Social Media Marketing 253

Aspiration Marketing

APRIL 7, 2025

Most company owners just hope that word-of-mouth and a quality product will be enough to promote their business. Branding and clever marketing often go hand-in-hand with word-of-mouth sales efforts and other promotional tactics. This is fundamentally true, but there is more to it than that.

Promotion 219

Promotion Product Branding Marketers 219

Martech

MARCH 13, 2025

Big B2B vs. B2C differences With longer sales cycles and especially at the top of the funnel, B2B companies need to show their expertise and more complex products in a targeted fashion to the buying committee, building trust and thought leadership. B2C brands, by contrast, rely on emotion, spontaneity and trend-driven engagement.

B2C 86

B2C Branding Transform Thought Leadership 86

Trade Press Services Newsletter

NOVEMBER 7, 2024

Benefits with Clients and Other Stakeholders Showing gratitude is more than just a polite gesture; it’s a powerful tool that can foster satisfaction, loyalty, and a positive brand reputation. Clients and other partners will be more loyal to a brand knowing their business is truly appreciated. In a recent survey of 800 full-time U.S.

Branding 269

Branding Place Product Customer 269

Trade Press Services Newsletter

JANUARY 9, 2025

Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 139

Content Marketing Customer Journey Thought Leadership Marketers 139

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging.

Promotion 264

Promotion Product Customer Branding 264

Hubspot Marketing

OCTOBER 7, 2024

Beyonce recently started a hair care line called Cecred, and to prove to the naysayers that the brand's products work, she walked viewers through her usual hair wash day. The video shows her using the Cecred products in her hair while her voiceover explains her process. It adds legitimacy to her brand.

Video Marketing 128

Video Marketing Marketers Marketing Fashion 128

Aspiration Marketing

FEBRUARY 25, 2025

A major brand attempts a global campaign with a single product and messagebut it falls flat. They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it's a complex landscape.

Product 162

Product Branding Marketers Marketing 162

Hubspot Marketing

NOVEMBER 13, 2024

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me? Signals That Tell Ecommerce Customers a Brand Is for Them 1.

eCommerce 124

eCommerce Retail Food Price 124

SmartBrief - Marketing

JANUARY 13, 2025

The insights executives can glean from social dont just make a brand they make a business. What social media intelligence reveals Leadership involvement in a brands social media strategy has to go beyond the occasional reshare of a company’s LinkedIn post. Lets dig into why you need to be proactively asking for this information.

Health 119

Health Customer Acquisition Education Market Research 119

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 123

Manufacturing Advertisers Advertising User-Generated 123

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 130

Manufacturing B2C eCommerce Marketers 130

SocialPilot

DECEMBER 23, 2024

Whether you’re a brand, an influencer, or just someone looking to make a splash online, you should be familiar with prompts that work for your social media. Brainstorm unique post ideas to highlight our brands milestones and achievements. Suggest a playful caption for a behind-the-scenes look at our brand.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Businesses Grow

JANUARY 6, 2025

The critical importance of personal brand When ChatGPT first hit the scene, I called tech analyst Shelly Palmer to get his view. ” It’s his personal brand. He cannot be replaced by AI because of his powerful personal brand. It’s not too late for you to start this personal branding journey.

Transform 128

Transform Traditional Marketing Education Branding 128

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 120

Gen Z Influencer Marketing Health Promotion 120