Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Hubspot Marketing

MARCH 30, 2020

In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). 6 Ways Brands Use Twitch.

Branding 143

Branding Non-Profit User-Generated Influencer Marketing 143

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 123

Transform CRM Analytics User-Generated 123

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 92

Product Marketing Product Transform CMO 92

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Which platforms work best for B2B influencer marketing?

Influencer Marketing 142

Influencer Marketing Branding B2C Marketers 142

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

Product Marketing 98

Product Marketing Product Marketers Marketing 98

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. You’ll find this same pattern on their products even 160 years later. Do I really need it?

Branding 139

Branding Fashion Gen Z B2C 139

Martech

DECEMBER 26, 2024

. “2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

Customer 124

Customer Direct Mail Transform Health 124

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

Branding 145

Branding B2C Real Estate User-Generated 145

Hubspot Marketing

APRIL 4, 2024

How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketers 132

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Instead, carefully incorporate its heritage as a part of your future narrative.

Transform 116

Transform Energy PR Customer loyalty 116

Sprout Social

MAY 3, 2021

Brands and companies who are *just* reaching out to hire me and my Asian colleagues for speaking engagements and workshops next month for #APAHM …you’re late! For brands who do push through with their APAHM plans, I’d offer this as a word of advice. How can brands elevate Asian creators, activists and leaders in their industry?

Branding 138

Branding Education Place Product Marketing 138

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. Sounds great, doesn’t it?

Branding 129

Branding Marketers Marketing Communications 129

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Content and integrated marketing : Storytellers creating the narrative arc. Brand and design : Identity creators building your visual vibe. It’s crunch time: eight weeks until your flagship conference.

Transform 116

Transform PR Event Marketing Target Market 116

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Talkwalker is especially useful to spot activity peaks in conversations about your brand. and many more.

Analytics 116

Analytics PR Price CRM 116

Buffer Marketing

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. Business leaders and marketers are tapping into this powerful approach, both with gentle encouragement and intentional employee advocacy programs.

Branding 127

Branding Transform User-Generated Analytics 127

Buffer Marketing

MARCH 13, 2024

Before we move on, let’s discuss some of the challenges you could be facing: Common challenges while building a personal brand  Challenge 1: Lack of ideas “What should I write about?” ” When I started working on my personal brand, I faced this question almost daily.

Branding 120

Branding Management Place Product Marketing 120

Hubspot Marketing

JULY 12, 2024

The SPACES model is a fantastic framework to help brands determine how the community can help the business with a specific focus.” For example, at HubSpot, Sowyrda explains, “We have communities of product (discussing HubSpot’s products) and communities of practice which are spaces to discuss professional topics.”

Management 110

Management Food User-Generated Customer Acquisition 110

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. The survey asked some 13,500 U.S.

Customer 107

Customer Branding Shoppers Retail 107

Martech

NOVEMBER 22, 2024

For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and efficiency, it also raises questions about the impact on people’s interactions with a brand.

Customer 126

Customer Customer Journey Management Product 126

Marketing Insider Group

JANUARY 6, 2025

However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. This guide will cover some of the most important fundamentals for marketing a product. If you have a strong brand in place, it is going to become much easier to market your product.

Product 69

Product Price Marketers Marketing 69

The CMO Survey

APRIL 24, 2024

Challenges abound for the marketing leaders who are integrating generative AI into their marketing organizations, with the most vexing being “minimizing bias” and “investing in necessary hardware.” Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% per year on average.

New Technology 289

New Technology CMO B2C Marketers 289

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. From brand amplification to building trust, let’s dive into three major benefits of employee advocacy. Request a demo.

Branding 109

Branding Thought Leadership PR Promotion 109

The Marketing Operations Leader

APRIL 15, 2025

Interested in reaching over 5,500 marketing ops and revops professionals? You can also get in front of 50,000 marketers on Linkedin and garner 100,000’s of impressions for your brand. Fill out this form to learn more about The Marketing Operations Leader sponsorships.

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

illumin

AUGUST 13, 2024

As the holiday season approaches, brands are strategizing to optimize their marketing spend and maximize sales. Rockerbox is the leading marketing data and measurement platform for consumer brands at scale, helping them streamline multi-channel, complex data collection. Register today !

Retail 105

Retail Advertising Advertisers Analytics 105

Hubspot Marketing

NOVEMBER 26, 2024

Samuels adds, “As consumer preferences and expectations continue to grow, social marketers require greater investment in their teams and resources to be successful. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.”

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. ⚠️ Limitation: Doesn’t account for external factors like seasonality, brand awareness, word of mouth etc.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Buffer Marketing

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Branding 110

Branding Product Promotion Place 110

Hubspot Marketing

NOVEMBER 7, 2024

Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Here are our top four tips.

Inbound Marketing 113

Inbound Marketing Logistics Price CMO 113

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Marketing needs to match or better this. Brand matters.

Thought Leadership 172

Thought Leadership Marketers Marketing Price 172

Martech

NOVEMBER 22, 2024

For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and efficiency, it also raises questions about the impact on people’s interactions with a brand.

Customer 111

Customer Customer Journey Management Product 111

Animalz blog

AUGUST 12, 2024

But I can at least spot or see opportunities where no one’s really talking about something or writing about it in a particular way and bring that back into content marketing, brand marketing, or product marketing. Are you mainly focusing on LinkedIn, or are you using other channels as well, like video?

Shipping 117

Shipping Logistics Thought Leadership Product 117

Martech

AUGUST 26, 2024

This enables marketers to create training, how-to, and product marketing videos for global audiences. AI is good for generating basic content, but it lacks the precision and personalization needed for luxury brands.” “The It includes more than 160 AI avatars that can speak your text in over 130 languages. Processing.

Transform 124

Transform Influencer Marketing Product Product Marketing 124

Martech

SEPTEMBER 11, 2024

While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment). Perhaps combining automation with personal outreach is the right mix for your brand and organizational structure.

Customer 111

Customer Customer Journey B2C Management 111

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. These might be brands in your industry or businesses targeting the same audience. Budget Like a Boss: Plan Every Dollar A killer marketing campaign is only as good as its budget.

PR 76

PR Gen Z User-Generated Analytics 76