Sprout Social

APRIL 24, 2025

This time, were breaking down what brands get wrong about influencer sourcing. The ones where the influencer completely changes their tone and content style to talk about a product they would never use. Forced partnerships usually lead to extremely underwhelming resultsand often do more harm for your brand than good, laments Scavuzzo.

Branding 76

Branding Influencer Marketing Product Product Marketing 76

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

Product Marketing 98

Product Marketing Product Marketing Marketers 98

Hubspot Marketing

JANUARY 15, 2020

This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. As marketers, it's important to understand how your marketing tactics and strategies will change depending on the stage your company is in.

Product Life Cycle 143

Product Life Cycle Product Price Advertising 143

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 122

Transform CRM Analytics User-Generated 122

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 145

Product Transform Fashion Retail 145

Welcome Software

MAY 7, 2025

Hint : Some seriously dramatic shifts in productivity , creativity , and performance. Hint : Some seriously dramatic shifts in productivity , creativity , and performance. Hear more about our Industry marketer agent, ready to help you with industry-specific messaging that resonates with your target audience.

Product 52

Product Transform User-Generated Market Research 52

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Hubspot Marketing

AUGUST 21, 2020

I didn't consider testing out a different brand, or purchasing one from another retailer. Understanding product classification can help you understand your consumers' general buying behaviors, which will help you market your product more effectively. There are four types of product classification.

Product 145

Product Price Retail Marketing 145

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 123

Customer Direct Mail Transform Health 123

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 121

Product Manufacturing Price Marketing 121

Lusha

DECEMBER 4, 2024

Here’s another reason to celebrate as we wrap up the year: Lusha’s brand-new connectors for Workato and Zapier are now available! Join Product Marketing Director Asaf Shevach, Solutions Engineer Team Leader Daniel Turgeman, and Solutions Engineer Carolina Portela on Thursday, December 17, 2024, at 11:00 AM ET. Try it now!

Product 52

Product CRM Transform Target Market 52

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Instead, carefully incorporate its heritage as a part of your future narrative.

Transform 115

Transform Energy PR Customer loyalty 115

Martech

NOVEMBER 22, 2024

For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and efficiency, it also raises questions about the impact on people’s interactions with a brand.

Customer 126

Customer Customer Journey Management Product 126

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Too many marketing organizations treat digital as its own channel.

Analytics 117

Analytics Product CMO Marketing 117

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Hubspot Marketing

JULY 12, 2024

The SPACES model is a fantastic framework to help brands determine how the community can help the business with a specific focus.” P roduct (Ideation, Innovation, and Feedback) Product communities allow you to create a safe space for your customers to provide feedback on your products and services.

Management 102

Management Food User-Generated Customer Acquisition 102

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. To get started, simply upload your video assets that best represent your brand, decide who you want to show your ads to then choose how often people should see your video ads across multiple devices.

Advertisers 115

Advertisers Advertising Product Search Marketers 115

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. ⚠️ Limitation: Doesn’t account for external factors like seasonality, brand awareness, word of mouth etc.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 114

Analytics Product Automobile Customer Journey 114

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Talkwalker is especially useful to spot activity peaks in conversations about your brand. and many more.

Analytics 118

Analytics PR Price CRM 118

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Which platforms work best for B2B influencer marketing?

Influencer Marketing 142

Influencer Marketing Branding B2C Marketing 142

Hubspot Marketing

MARCH 30, 2020

In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). 6 Ways Brands Use Twitch.

Branding 142

Branding Non-Profit User-Generated Influencer Marketing 142

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Live Shopping and Product Campaigns.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit.

Inbound Marketing 106

Inbound Marketing Logistics Price CMO 106

Hubspot Marketing

NOVEMBER 26, 2024

Samuels adds, “As consumer preferences and expectations continue to grow, social marketers require greater investment in their teams and resources to be successful. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.”

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Content and integrated marketing : Storytellers creating the narrative arc. Brand and design : Identity creators building your visual vibe. It’s crunch time: eight weeks until your flagship conference.

Transform 116

Transform PR Event Marketing Target Market 116

Sprout Social

OCTOBER 6, 2020

These days, people turn to social media, job boards and employer branding platforms to inform their job search. Companies should also be using those same resources to shine a spotlight on their brand and attract interest from qualified candidates. The simplest answer is strong employer branding. What is employer branding?

Branding 132

Branding Management Customer Acquisition Promotion 132

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Not at all.

Branding 137

Branding Fashion Gen Z B2C 137

Martech

AUGUST 26, 2024

Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself. In addition, shy kids is a Toronto-based production company. InVideo AI: Simple and efficient video production InVideo AI provides pre-made templates and an AI-driven text-to-video feature. Processing.

Transform 124

Transform Influencer Marketing Product Product Marketing 124

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Get the daily newsletter search marketers rely on. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land. Here’s a breakdown of the latest developments in Microsoft Audience Ads: 1. SUBSCRIBE See terms.

Product 104

Product Advertisers Advertising Promotion 104

illumin

AUGUST 13, 2024

As the holiday season approaches, brands are strategizing to optimize their marketing spend and maximize sales. Rockerbox is the leading marketing data and measurement platform for consumer brands at scale, helping them streamline multi-channel, complex data collection. Register today !

Retail 105

Retail Advertisers Advertising Analytics 105