Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Performance Marketing 124

Performance Marketing Branding Customer Acquisition Customer loyalty 124

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.

Brand Management 105

Brand Management Management Branding User-Generated 105

Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. Light buyers are consumers who make occasional or infrequent purchases of a particular product or service. We either search for a brand/website directly.

SEO 122

SEO Branding Shoppers Advertisers 122

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Search Engine Land

JULY 19, 2024

‘Double down on one channel’ is really bad advice in 2024 Brands are often overwhelmed by the amount of different platforms they should be working on: Instagram, Facebook, YouTube , TikTok and Pinterest, just to name a few. As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Processing.

Management 92

Management Branding User-Generated SEO 92

Search Engine Land

JUNE 12, 2024

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Search survived some serious hits, in the case of the show, Nuclear Fallout, it carries the weight of what it used to be and what it’s known for. Probably not.

Search Marketers 96

Search Marketers Digital Marketing Transform Customer Journey 96

Search Engine Land

AUGUST 7, 2024

One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Product names. Competitors and copycats might outrank you for your primary branded keywords.

Branding 95

Branding Customer Acquisition Advertisers Advertising 95

Backlinko

OCTOBER 16, 2024

The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko. This means there’s plenty of room for growth in SEO jobs. Ready to take the next step? Brush up on the most common SEO interview questions so you’re fully prepared when you secure that interview.

SEO 97

SEO Search Marketers CMO Marketing 97

Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. 5 steps to kickstart your product-led SEO strategy 1. The transformative rise of AI. But what are your options?

Product 96

Product SEO Gen Z Transform 96

Search Engine Land

MAY 8, 2024

TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x 1 in 2 users go to TikTok to research products or brands. 91% of those inspired by the TikTok search followed through with an action.

Law 98

Law Branding Entertainment Digital Marketing 98

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 99

Branding Manufacturing Real Estate PR 99

Search Engine Land

JUNE 5, 2024

Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. Brands don’t want the same old tricks year after year. But you aren’t alone.

Search Marketers 90

Search Marketers Marketing Marketers Promotion 90

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Branding 115

Branding Entertainment SEO Education 115

Search Engine Land

MAY 30, 2024

Some wish to avoid it in their content production at all costs, while others think it can do everything for them. This begs the question, “How should we use AI for our SEO content production?” I’ve encountered a wealth of useless content produced without a real end goal and no connection to a brand’s larger marketing objectives.

Product 92

Product SEO Transform User-Generated 92

Search Engine Land

AUGUST 22, 2024

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search.

Branding 90

Branding Product Search Marketers Marketers 90

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

Search Engine Land

OCTOBER 1, 2024

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. What product messaging and positioning is driving audience interest?

Branding 95

Branding PR Price SEO 95

Search Engine Land

AUGUST 14, 2024

Among the advantages of a well-oiled AI setup are: Improved productivity. Dig deeper: Paid search for lead gen: Tips for new accounts with limited budgets Get the newsletter search marketers rely on. How will your product or service help them? Lower risk of error. Always-on account safeguards. Processing.

Advertisers 116

Advertisers Advertising Branding CRM 116

Search Engine Land

JULY 25, 2024

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven.

Branding 81

Branding Law Advertisers Advertising 81

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

OCTOBER 3, 2024

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. The rising cost of branded keywords Branded keywords have become the final frontier in Google’s quest to maximize returns on search queries.

Branding 89

Branding Logistics Price Law 89

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. June 2022 : They started testing search filters on the left sidebar. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. Product descriptions.

Retail 124

Retail eCommerce SEO Price 124

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 131

Non-Profit Customer Journey User-Generated SEO 131

Search Engine Land

SEPTEMBER 13, 2023

In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. However, this potent tool is also susceptible to misuse by malicious actors seeking to exploit established brands for personal gain.

User-Generated 121

User-Generated Advertisers Advertising Retail 121

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 134

Law Education Digital Marketing SEO 134

Search Engine Land

APRIL 9, 2024

Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing.

Transform 128

Transform User-Generated Traditional Marketing Advertisers 128

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Sponsored Brands. Product detail pages.

Advertisers 103

Advertisers Advertising Customer Transform 103

Search Engine Land

SEPTEMBER 4, 2023

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. Despite what you may have heard, TM+ models are a no-risk model – the affiliate site pays for the click and gets paid by the brand when the ads lead to conversions. SUBSCRIBE See terms.

Affiliate Marketing 135

Affiliate Marketing Food Price Health 135

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? Is your product differentiated? You can’t start optimizing your marketing until you have covered the basics. However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Search Engine Land

MARCH 1, 2024

The rollout is expected to take just over seven weeks, with completion for all production Google Ads accounts by April 30. Navah Hopkins, Optmyzr Brand Evangelist and President of Navah Hopkins LLC , explained this move would improve budget efficiency and campaign quality for advertisers. Unpausing ad groups. Why we care.

Advertisers 132

Advertisers Advertising Search Marketers Branding 132

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on.

User-Generated 114

User-Generated Price Promotion Advertising 114

Search Engine Land

FEBRUARY 29, 2024

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. These alternative platforms come packed with engaged users actively searching for products, inspiration and information.

Advertisers 120

Advertisers Advertising Gen Z eCommerce 120

Search Engine Land

FEBRUARY 27, 2024

These substantial changes come after an Adalytics report accused Google of quietly placing search ads on inappropriate non-Google websites through the Search Partner Network – including sites containing pornographic, sanctioned and pirated content. What is the Search Partner Network? Business email address Subscribe Processing.

Advertisers 131

Advertisers Advertising Place Search Marketers 131

Search Engine Land

SEPTEMBER 20, 2024

Share PPC search keyword data with your SEO team Pull 12 months of search term PPC data. It’s important that you pull search term data and not keyword data. Keyword data isn’t necessarily the search terms users typed in that drive the click. Pull non-branded data, as you are generally in the top spot for organic.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Gen Z 104

Gen Z User-Generated SEO Millennials 104

Search Engine Land

SEPTEMBER 19, 2023

Luckily, there is an audience for your product or service, regardless if they already know it. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Find the search volume for keywords associated with the old way.

New Markets 125

New Markets SEO Energy Inbound Marketing 125

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Advertisers can now include branded videos or customer demonstrations instead of just static images. Ads with product tags expansion. Reminder ads.

Shoppers 115

Shoppers Advertisers Advertising eCommerce 115