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5 tips for finding standout CMO candidates

Martech

In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. As an internal candidate.

CMO 109
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

Say your business goals include increasing brand awareness. To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. What problem will you be solving for your audience(s)?

eBook 145
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When is the Best Time to Post on TikTok in 2024?

Buffer Marketing

Whether you post a behind-the-scenes video of your teammates, a TikTok explaining your latest product launch, or jump on a funny trend, TikToks are meant to be seen by your community.  Here, you’ll find an overview of TikTok’s tools for brands and creators. What are your favorite times to post on TikTok?

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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Snapchat ads have the potential to reach 9% of the world’s population.

Gen Z 106
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Your past performance is the best predictor of future success – if you know how to read it right. Next to the campaign report, a product ID report and category report are also valuable. In the Google Ads interface, this can be done via the Shopping Products report, where you can add a Month column and clearly split it.

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Best HR Software

Neil Patel

As a result, everyone on your team will be more productive, and your HR staff won’t be wasting time answering questions all day. It’s common for HCM tools to have features for onboarding, performance management, salary planning, training, succession planning, benefits administration, and more. Mobile Access. ATS Software.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. What if you could understand how they are using your product, while they are using it? Product usage/feature usage. Let’s talk, for example, about product usage. Renewal date.

Customer 134