Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. Want to drive traffic to a new product page?

Branding 128

Branding SEO User-Generated Price 128

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. In this way, AI is not only improving productivity but also helping to make your job more enjoyable. AI Productivity Tools 1. We can’t deny AI's cultural renaissance.

Product 124

Product User-Generated Price Law 124

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer 133

Customer Branding Customer loyalty Transform 133

Jeff Bullas

NOVEMBER 13, 2022

Building an interactive engagement experience for users in the metaverse is challenging, but it can also be a great opportunity to capture a future-minded marketplace. In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Search Engine Land

JULY 26, 2024

Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. AI Overviews radically promises to shift the way we search for products.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 116

Gen Z Branding Millennials Entertainment 116

Jeff Bullas

FEBRUARY 13, 2023

billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 115

Branding User-Generated PR Law 115

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. So is going after free Instagram followers worth it? Let’s find out! So why wait?

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding 110

Branding Transform User-Generated Manufacturing 110

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers.

Finance 360

Finance Copywriting Health User-Generated 360

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024?

Product 110

Product User-Generated eCommerce Shipping 110

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz.   Standout feature for brands: Heepsy provides advanced search filters that allow users to narrow down influencer options based on various criteria such as location, follower count, engagement rates, niche, and more.

Influencer Marketing 102

Influencer Marketing Branding Affiliate Marketing Fashion 102

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Jeff Bullas

JANUARY 30, 2023

It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! They only promote true organic TikTok growth with real, active users. Try Social Viral here. #4.

User-Generated 323

User-Generated Price Target Market Management 323

Hubspot Marketing

DECEMBER 3, 2024

This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Create click-worthy, branded pins.

Product 91

Product User-Generated Transform Energy 91

Jeff Bullas

MARCH 1, 2023

This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Here are some examples of the latest and hottest marketing startups that leverage AI: Persado Persado labels its technology as “ The Generative AI Platform to Motivate Every Individual to Engage and Act”.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Jeff Bullas

DECEMBER 13, 2022

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. Mistakes in SaaS lead generation quickly become fatal, leading to potentially disastrous consequences.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 123

User-Generated Social Media Marketing Promotion Transform 123

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 104

Branding Customer loyalty User-Generated Promotion 104

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 95

Branding Transform User-Generated Outbound Marketing 95

Hubspot Marketing

JULY 12, 2024

For example, a brand community can also be a social community, and vice versa. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. showing others how to use their favorite products). This community is easy to join.

Branding 98

Branding User-Generated Millennials Education 98

Martech

OCTOBER 9, 2024

Status : Beta Applicable HubSpot Hubs : All Hubs Applicable HubSpot Tiers : All Tiers Copilot is available to all HubSpot users at all hubs and tiers. How it helps you This tool accelerates the content creation process by generating first drafts for multiple content types in a fraction of the time.

Product 113

Product Real Estate CRM Transform 113

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. Users can add 3D animation to 2D images.

Branding 92

Branding Fashion Retail User-Generated 92

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Disruption two!

SEO 107

SEO Branding User-Generated PR 107

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. While they both solve multi-brand management problems, they take fundamentally different approaches.

Branding 97

Branding Manufacturing Management Retail 97

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 109

Branding Non-Profit User-Generated Food 109

Jeff Bullas

FEBRUARY 19, 2023

Guide mobile users accurately 5. This code is normally generated by the service you are using to measure website traffic. Search engines are web-based services that look for and identify items on the Internet – usually, web pages, images or videos – that best correspond to queries typed by the user.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 127

Transform User-Generated SEO Law 127

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 137

Gen Z Millennials Entertainment User-Generated 137

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 202

Health User-Generated Transform Education 202

Jeff Bullas

MARCH 7, 2023

Humans working with an AI image generator now co-create more than 20 million images every day. Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. Why does that matter for marketing?

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Among the advantages of a well-oiled AI setup are: Improved productivity. How will your product or service help them? Lower risk of error.

Advertisers 116

Advertisers Advertising Branding CRM 116

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Knowledge graphs.

Transform 111

Transform User-Generated SEO Communications 111

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” The user can then add any missing items.

User-Generated 118

User-Generated Customer Journey Advertising Advertisers 118