Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 110

Branding Gen Z Energy Shoppers 110

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 128

Branding SEO User-Generated Price 128

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 134

Customer Branding Customer loyalty Transform 134

Hubspot Marketing

JULY 24, 2024

While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Just search for videos about Celsius on TikTok.

Branding 129

Branding PR User-Generated Health 129

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Martech

JULY 29, 2024

That is a lot of hope for a technology that many don’t seem to fully understand, as the Savanta survey revealed that nearly half of respondents (47%) are concerned about trusting the success of their brand to AI. However, to achieve these benefits, brands may need to experience more failures in their AI projects. Processing.

Transform 137

Transform Branding CMO Education 137

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Think of editorial style guides and brand guidelines. AI needs time to learn a brand, just like a new marketing writer would.

Branding 131

Branding Copywriting Law Marketing Ethics 131

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. How to win: Promote group-friendly products and experiences, like wine-tasting kits or DIY spa nights. Want to stand out? Get personal.

Branding 105

Branding Shoppers Promotion Product 105

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one?

Branding 100

Branding Influencer Marketing Promotion Marketing Strategy 100

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. Its tempting to chase viral content formats, but the Index shows that 34% of UK consumers find brands chasing trends embarrassing, with 28% saying its only effective within the first 48 hours. Make sure youre researching new hashtags regularly.

Gen Z 88

Gen Z Branding Food Fashion 88

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 109

Communications Branding Shoppers Fashion 109

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 118

Influencer Marketing Branding Health Logistics 118

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Think of influencers as partners rather than merely promoters.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Branding Gen Z 94

Trade Press Services Newsletter

FEBRUARY 6, 2025

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. Benefits of LinkedIn Newsletters LinkedIn newsletters offer numerous benefits that can help grow your personal brand and business: 1. Leverage your newsletter to grow an engaged community around your business or personal brand.

Thought Leadership 217

Thought Leadership Digital Trends Promotion Branding 217

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. While they both solve multi-brand management problems, they take fundamentally different approaches.

Branding 98

Branding Manufacturing Management Retail 98

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 108

Influencer Marketing Branding B2C Marketers 108

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. Ready to turn your LinkedIn into a meaningful revenue stream?

Branding 73

Branding Influencer Marketing Communications Price 73

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging.

Promotion 264

Promotion Product Customer Branding 264

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

SMEI

NOVEMBER 21, 2024

Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences.

Transform 149

Transform Marketers Marketing Promotion 149

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. Highlight Your Personal Brand. Your resume is more than just a laundry list of professional responsibilities; its a personal branding tool.

Transform 243

Transform Thought Leadership Communications New Technology 243

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 63

Branding User-Generated Food Transform 63

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Their emails only show up in the inboxes of people already engaging with the brand.

Promotion 125

Promotion Email Marketing Analytics Branding 125

Hubspot Marketing

JULY 23, 2024

Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. KFC was limiting the promotion. Create scarcity. It read: "Chips for $1.

Promotion 133

Promotion User-Generated Advertising Advertisers 133

SocialPilot

DECEMBER 23, 2024

Whether you’re a brand, an influencer, or just someone looking to make a splash online, you should be familiar with prompts that work for your social media. Brainstorm unique post ideas to highlight our brands milestones and achievements. Suggest a playful caption for a behind-the-scenes look at our brand.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. By providing value-driven content, native ads help build credibility and trust, enhancing brand recognition. Standing out in a sea of advertisements is no small feat and will take some effort.

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Transform Shoppers 52

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Promote your products on social media. Cross-promotion is key. Don’t be shy.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Repurposing older content extends its lifecycle.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

SocialPilot

OCTOBER 20, 2024

With all this data in hand, you will be better prepared to define your brand type. Your brand voice and the kind of content you will need to post. Define Your Brand Voice and Personality Now that you have identified your target audience, it is time to identify how you want to be perceived. Take McDonald’s for example.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

OCTOBER 2, 2024

Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 117

Shoppers User-Generated Price Promotion 117