Martech

JANUARY 10, 2025

Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Loyalty promotion creation.

Retail 129

Retail Shoppers Shipping Promotion 129

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Promote your products on social media. Cross-promotion is key.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? That proportion of shoppers increased in December.

Shoppers 127

Shoppers Gen Z Branding Retail 127

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” increase over last year. “It’s

eCommerce 126

eCommerce Retail Shoppers Health 126

Marketing Insider Group

MAY 28, 2025

And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. These decals are affordable and quick to install, making them a superb choice for highlighting promotions, sales, or essential store information. on a Saturday.

Retail 102

Retail Shoppers Promotion Place 102

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Loyalty journey planning. Why we care.

Retail 110

Retail Management Shoppers eCommerce 110

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Hubspot Marketing

MAY 28, 2025

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Take NovaNude, a bold womens swimwear brand that leaned into influencer and UGC content by adding shoppable videos to their homepage. Engage shoppers, showcase products, and drive sales.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

APRIL 8, 2025

According to Sprouts 2024 Content Benchmarks Report , 81% of consumers wanted to see more short-form videos from brands. Whether youre a local service provider or a global e-commerce brand, these are a few reasons to embrace the power of Pinterest. Boost brand awareness Pinterest is built for discovery.

Shoppers 106

Shoppers Customer loyalty Analytics Branding 106

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 117

Shoppers Non-Profit Retail Shipping 117

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. billion global shoppers across more than 64 countries.

Shoppers 73

Shoppers Retail Price Promotion 73

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Content Marketing 118

Content Marketing Customer Acquisition Marketing Marketers 118

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Promote your products on social media. Cross-promotion is key.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. Big on gifts, not on spending Even with optimistic predictions for the 2024 holiday season, shoppers are still looking to save wherever possible.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Transform Shoppers 52

Customers.ai

NOVEMBER 26, 2024

Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. ” email is sent, most brands go quiet and that’s a problem.

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Neil Patel

JUNE 21, 2021

Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. When you secure buyers through word-of-mouth referrals, they are likely to spend more , it helps consumers make the buying decision , and above all, shoppers trust their friends when it comes to recommendations.

Promotion 136

Promotion Shoppers Non-Profit Advertisers 136

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. Scroll down the page, and youll see options to search for products in different ways: By use By brand By compatibility By subcategory This lets you shop in the way that works best for you. After all, thats their brand differentiator.)

eCommerce 92

eCommerce Shoppers Transform User-Generated 92

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Select Manual.

eCommerce 96

eCommerce Shoppers User-Generated Entertainment 96

Martech

MARCH 27, 2025

Syndigo released a Product Experience Cloud for Brands, an AI-native platform that centralizes product data, enables syndication across business channels, and provides real-time performance analysis. Monetate evolved its platform with Orchid AI, an engine that unifies search, navigation, personalization, and testing for ecommerce brands.

Transform 81

Transform Shoppers Retail User-Generated 81

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Carousel ads showcase multiple vehicles or features in an interactive format, giving shoppers a deeper look at your offerings.

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. Price: Free for up to five custom domains and 1k total branded links.

Price 111

Price User-Generated Analytics Shoppers 111

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 115

Promotion Shoppers Advertisers Advertising 115

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Many Chat

APRIL 17, 2023

With more than 2 billion monthly active users, Instagram is marketed as the destination where people connect with friends, brands, and things they love. In fact, 90% of people follow at least one business on the platform, and 70% of shoppers look to Instagram for their next purchase. via chat app, text) than one that I cannot.”

eCommerce 98

eCommerce Promotion Branding Shoppers 98

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Brands. Sponsored Brand Ads in Purple, Sponsored Products Ads in Green. Ads are shown to shoppers based on relevant keywords or products.

Advertisers 103

Advertisers Advertising Customer Transform 103

Hubspot Marketing

NOVEMBER 4, 2024

Looking at this, 84% of my fellow marketers predict social media shopping will overtake third-party websites like Amazon and brand websites as the preferred channel for buying, and I agree with them. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands.

Product 110

Product User-Generated eCommerce Shipping 110

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. It’s perfect for ecommerce brands with a multi-channel approach. It’s ideal for ecommerce brands juggling multiple tools. Bottom line?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Vertical Response

SEPTEMBER 8, 2024

Professional, high-quality images not only make your emails look more polished but also help reinforce brand identity and recognition when combined with branded content. Add Polls and Surveys Polls in emails allow brands to gauge subscriber preferences while keeping them engaged.

Email Marketing 105

Email Marketing Marketing Marketers User-Generated 105