SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105

Retail Shoppers Marketers Marketing 105

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? That proportion of shoppers increased in December.

Shoppers 129

Shoppers Gen Z Branding Retail 129

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Promote your products on social media. Cross-promotion is key.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” increase over last year. “It’s

eCommerce 127

eCommerce Retail Shoppers Health 127

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Loyalty journey planning. Why we care.

Retail 112

Retail Management Shoppers eCommerce 112

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Marketing Insider Group

MAY 28, 2025

And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. These decals are affordable and quick to install, making them a superb choice for highlighting promotions, sales, or essential store information. on a Saturday.

Retail 102

Retail Shoppers Promotion Place 102

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shipping 86

Hubspot Marketing

MAY 28, 2025

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Take NovaNude, a bold womens swimwear brand that leaned into influencer and UGC content by adding shoppable videos to their homepage. Engage shoppers, showcase products, and drive sales.

eCommerce 104

eCommerce Shoppers Marketers Marketing 104

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

APRIL 8, 2025

According to Sprouts 2024 Content Benchmarks Report , 81% of consumers wanted to see more short-form videos from brands. Whether youre a local service provider or a global e-commerce brand, these are a few reasons to embrace the power of Pinterest. Boost brand awareness Pinterest is built for discovery.

Shoppers 107

Shoppers Customer loyalty Analytics Branding 107

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. TRGs Scott Luther cautions that, with the growing opportunity within retail media, brands still need to be strategic. of all media spending by 2027.

Retail 95

Retail Shoppers Advertising Advertisers 95

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 119

Shoppers Non-Profit Retail Shipping 119

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Promote your products on social media. Cross-promotion is key.

Retail 92

Retail Shoppers User-Generated Customer Journey 92

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. billion global shoppers across more than 64 countries.

Shoppers 74

Shoppers Retail Price Promotion 74

illumin

JUNE 12, 2025

Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. in spending, up $27 from 2024.

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Content Marketing 118

Content Marketing Marketers Marketing Customer Acquisition 118

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. Big on gifts, not on spending Even with optimistic predictions for the 2024 holiday season, shoppers are still looking to save wherever possible.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Customers.ai

NOVEMBER 26, 2024

Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. ” email is sent, most brands go quiet and that’s a problem.

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Transform Shoppers 52

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Also, 23% engage with ad-based games or quizzes promoted by the brand. For many mobile users, just seeing the brand or product name in a compelling ad gets them searching on their phones anyway.

Gen Z 104

Gen Z Shoppers eCommerce Advertising 104

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. Scroll down the page, and youll see options to search for products in different ways: By use By brand By compatibility By subcategory This lets you shop in the way that works best for you. After all, thats their brand differentiator.)

eCommerce 98

eCommerce Shoppers Transform User-Generated 98

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Neil Patel

JUNE 21, 2021

Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. When you secure buyers through word-of-mouth referrals, they are likely to spend more , it helps consumers make the buying decision , and above all, shoppers trust their friends when it comes to recommendations.

Promotion 142

Promotion Shoppers Non-Profit Advertising 142

Martech

JUNE 11, 2025

Yet, despite the opportunities to save money, shoppers are signaling fatigue. For brands, the message is clear. About 78% of online shopping moments are not led by price promotions, which provides brands with an opportunity for richer storytelling and value-led engagement. Sales or discounts (23%). Celebrations (20%).

eCommerce 61

eCommerce Shoppers Retail Entertainment 61

Martech

MARCH 27, 2025

Syndigo released a Product Experience Cloud for Brands, an AI-native platform that centralizes product data, enables syndication across business channels, and provides real-time performance analysis. Monetate evolved its platform with Orchid AI, an engine that unifies search, navigation, personalization, and testing for ecommerce brands.

Transform 84

Transform Shoppers Retail User-Generated 84

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Select Manual.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. Price: Free for up to five custom domains and 1k total branded links.

Price 111

Price User-Generated Analytics Shoppers 111

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 115

Promotion Shoppers Advertising Advertisers 115

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. A device can reveal the virtual overlays with details such as price, features, and reviews. billion USD by 2025.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Carousel ads showcase multiple vehicles or features in an interactive format, giving shoppers a deeper look at your offerings.

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Brands. Sponsored Brand Ads in Purple, Sponsored Products Ads in Green. Ads are shown to shoppers based on relevant keywords or products.

Advertisers 103

Advertisers Advertising Customer Transform 103