Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness.

Social Media Marketing 102

Social Media Marketing Transform Gen Z User-Generated 102

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. 7 Social Media Marketing Tips 1. More than 4.95

Social Media Marketing 98

Social Media Marketing Marketing Marketers SEO 98

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

SocialPilot

SEPTEMBER 5, 2024

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Promotion 83

Promotion Social Media Marketing User-Generated SEO 83

Hubspot Marketing

FEBRUARY 27, 2023

So what does this new name have to offer marketers? And can your brand benefit from having a presence on it? In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Why would a brand want to use Mastodon? It's something different.

Social Media Marketing 128

Social Media Marketing Thought Leadership Marketing Marketers 128

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 101

Branding Influencer Marketing User-Generated Key Performance Indicator 101

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Jeff Bullas

FEBRUARY 12, 2023

Not to mention the time you need to spend on your other social media accounts as well. TLDR: The best Instagram promotion service using the best bots is: Useviral.com Even social media managers are having trouble managing multiple social media accounts to keep each account engaging simultaneously.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. A consistent posting schedule keeps your brand top of mind and your audience engaged.

Branding 136

Branding Analytics Social Media Marketing User-Generated 136

Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. This increases brand recognition in the market and puts your business in front of more potential customers.

Price 307

Price Promotion Social Media Marketing Branding 307

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Plus, they might have pre-determined packages for brand collaborations. Keep things simple.

Branding 134

Branding Logistics Influencer Marketing Affiliate Marketing 134

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 137

Branding User-Generated PR Customer loyalty 137

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 123

User-Generated Social Media Marketing Promotion Transform 123

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 104

Branding Customer loyalty User-Generated Promotion 104

Hubspot Marketing

NOVEMBER 25, 2024

I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.

Promotion 82

Promotion Branding Thought Leadership Marketing 82

Aspiration Marketing

OCTOBER 14, 2023

Are you looking to attract more Social Media followers? Your brand is perceived as centered around self-promotion or offering support to others. From a broader perspective, your content can be seen as a means of expressing yourself or providing valuable information to others.

Promotion 276

Promotion Branding Social Media Marketing Marketing 276

Hubspot Marketing

APRIL 4, 2024

How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Why use influencer marketing on Instagram? The power of influencer marketing comes down to one word: trust.

Influencer Marketing 121

Influencer Marketing Branding Gen Z Marketing 121

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 125

Gen Z Branding Transform Food 125

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Unless it really doesn’t align with your social media strategy, sharing the occasional TBT post is a straightforward way to have a little fun. And if you’re expanding your reach, you’re introducing potential new followers to your brand.

Branding 145

Branding Automobile Fashion Copywriting 145

Sprout Social

DECEMBER 21, 2022

While organic social media definitely isn’t what it used to be, it certainly isn’t dead. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads. In fact, brands can still promote themselves and their products organically.

Food 142

Food Social Media Marketing Promotion User-Generated 142

Marketing Insider Group

APRIL 11, 2023

Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget. Why Spend Your Budget on Digital Marketing Services? Sharing content on relevant platforms to promote content to target your audience. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Jeff Bullas

DECEMBER 13, 2022

Fatal mistake #05: Not using social media for lead generation. Most SaaS companies use social media marketing as a top-of-the-funnel strategy. But keeping it restricted to TOFU could result in you missing out on exciting lead generation opportunities that some social platforms offer. This is okay.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Jeff Bullas

JANUARY 30, 2023

That’s called “social proof”. And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. How do you make money from blogging?

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. What are brand mentions? Brand mentions can be direct and indirect.

Branding 109

Branding Non-Profit User-Generated Food 109

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 213

Entertainment Education Promotion Branding 213

Buffer Marketing

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. 💡 Are you an employee looking to build your own personal brand? What is employee advocacy?

Branding 130

Branding Transform User-Generated Analytics 130

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Both are text-based social media networks that promote open dialogue. Advantages of X Wondering how X can benefit your brand? X vs. Threads: What’s the difference?

Gen Z 117

Gen Z Branding Advertising Advertisers 117

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

DECEMBER 15, 2022

A sponsored post is a piece of content used as an advertisement in any of the major social media networks to increase your brand exposure by targeting a specific audience. Sponsored posts look like native content on the social network, blending with organic content in the user’s feed. Outline goals. Set a budget.

Promotion 140

Promotion Advertising Advertisers Social Media Marketing 140

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 119

Copywriting CMO PR Social Media Marketing 119

Marketing Insider Group

JUNE 24, 2024

Estimates suggest the average social media buyer could spend $937 annually by 2025 , so there’s significant money-making potential when using these platforms efficiently. Cost-Effective Advertising Compared to traditional advertising methods, social media marketing is much more affordable.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. Social share of voice is how you know whether you’re succeeding.

Key Performance Indicator 104

Key Performance Indicator User-Generated Analytics Advertising 104

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

OCTOBER 16, 2023

Table of Contents: Overview of Instagram Threads How to Set Up a Threads Account How to Use Threads What to Post on Threads Brands to Follow on Threads Overview of Instagram Threads Threads allows users to truly connect, curate, and quickly share with everyone, from all followers to sacred inner circles. Customize your account.

Social Media Marketing 116

Social Media Marketing Marketing Marketers Promotion 116