Hootsuite

MAY 3, 2023

There’s way more to real estate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients.

Real Estate 104

Real Estate Transform User-Generated Education 104

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. More faces at your open house?

Real Estate 94

Real Estate Social Media Marketing Marketing Marketers 94

Hootsuite

JUNE 27, 2023

Realtors just need to invest in real estate social media automation to make it happen. In this blog, we’ll cover the benefits of social media automation for real estate agents. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 89

Real Estate Social Media Marketing Analytics Thought Leadership 89

Neil Patel

JANUARY 6, 2023

Have you ever thought about getting into real estate? As of this writing, there are record numbers of real estate agents in the United States, with many of them joining in the last couple of years. It’s called real estate SEO. Why Do Real Estate Professionals Need SEO?

Real Estate 84

Real Estate SEO Energy Digital Marketing 84

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. 26 real estate social media post ideas to get more leads.

Real Estate 87

Real Estate Social Media Marketing Price Energy 87

Marketing Insider Group

OCTOBER 22, 2020

Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place. To answer these questions, we dug into Audience Explorer to find out just what the Real Estate profession is pursuing.

Real Estate 109

Real Estate Whitepaper Finance eBook 109

Econsultancy

NOVEMBER 23, 2021

To ‘manage, monitor and move home’, disruptor brand Twindig enables buyers to track the property of their dreams before it comes onto the market. When designing the user journey for your brand, therefore, think about houses as repositories with multifunctional assets. But the gaps are still wide open.

Real Estate 52

Real Estate Transform Branding Logistics 52

Hubspot Marketing

AUGUST 14, 2018

The following is a guest post by Leslie Mann , a real estate agent with Gibson Sotheby's International Realty of Weston, MA. Most real estate agents have a social media presence, but are they really giving home buyers and sellers what they want? Your clients want more than someone with a real estate license.

Real Estate 75

Real Estate Social Media Marketing Marketing Strategy Education 75

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. Real estate.

Real Estate 121

Real Estate Branding Fashion Food 121

Duct Tape Marketing

DECEMBER 1, 2021

How To Brand With Purpose written by John Jantsch read more at Duct Tape Marketing. Ivan is a business leader and real estate broker with extensive experience in the industries of real estate and finance. He is a sought-after public speaker on topics of branding and marketing, personal development, and real estate.

Real Estate 101

Real Estate Branding Finance Education 101

Marketing Insider Group

JULY 1, 2016

In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. The post Content Marketing for Real Estate: 7 Tips for Getting Real ROI appeared first on Marketing Insider Group.

Real Estate 64

Real Estate Content Marketing Marketing Marketers 64

Search Engine Land

JULY 26, 2024

Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Blogging is far from dead and has never been more vital for brands and business leaders. Kohl’s and many other brands do the same. Blogs build trust gradually, contrary to what shady marketers claim.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

Sprout Social

NOVEMBER 10, 2022

Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. Make your brand easier to find (via search).

Branding 98

Branding Real Estate Customer loyalty Communications 98

Hubspot Marketing

JULY 10, 2023

All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. How do you create a content creator brand audiences can trust? We will explore what a personal brand is, why it's essential, and how to create a content creator brand. What is a personal brand?

Branding 123

Branding Real Estate Education Thought Leadership 123

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 99

Branding Manufacturing Real Estate PR 99

Search Engine Land

SEPTEMBER 17, 2024

Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. I’m sure you already have a shortlist of resources, but you can supplement that by setting up alerts for mentions of competing brands and seeing who’s writing or talking about them. Adding trust signals in the SERP.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Search Engine Journal

JUNE 3, 2021

Do you own all available Google Search real estate for branded searches? If not, read on to learn to optimize for branded organic search. The post How to Optimize for Branded Organic Search Traffic appeared first on Search Engine Journal.

Real Estate 85

Real Estate Branding SEO 85

Search Engine Land

AUGUST 16, 2024

” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. So, what impact will this decision have on those striving to manage their online brands? Instead, the classic pagination bar will return to the footer of search results.

Real Estate 88

Real Estate PR SEO Management 88

Search Engine Land

JUNE 22, 2023

People do business with brands they know, like and trust. While the studies referenced in this article focus primarily on real estate brands, this information will help location-based businesses.) (While the studies referenced in this article focus primarily on real estate brands, this information will help location-based businesses.)

Real Estate 93

Real Estate SEO CRM Price 93

Search Engine Land

MARCH 13, 2024

Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website.

Real Estate 98

Real Estate SEO User-Generated Promotion 98

Sprout Social

JANUARY 25, 2023

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. Certainly, nobody in 1985 could have predicted the future of Apple.

Branding 124

Branding Real Estate Law Finance 124

Search Engine Land

JUNE 17, 2024

Reddit said that 2 in 3 users would purchase a product after seeing an ad on the platform, indicating it is a key platform during the consumer buying journey for product/brand decisions. 47% of Reddit screenviews happen on conversation pages, making it a prime advertising real estate. Why it matters. Why we care. By the numbers.

Real Estate 92

Real Estate Advertising Advertisers Branding 92

Hootsuite

OCTOBER 26, 2023

One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? That precious real estate is limited, so use this link strategically. That’s right — making money from that content.

Branding 101

Branding Affiliate Marketing Real Estate Promotion 101

Buffer Marketing

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 124

Branding Real Estate Thought Leadership Place 124

Search Engine Land

OCTOBER 24, 2023

Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. However, this is potentially more bad news for SEOs as Google continues its ongoing trend of removing and minimizing organic search real estate.

Real Estate 139

Real Estate SEO Advertisers Advertising 139

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Branding 125

Branding Real Estate User-Generated Communications 125

Search Engine Land

FEBRUARY 20, 2024

Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features. Surprisingly, video search optimization, a method to dominate real estate, remains underutilized.

Real Estate 121

Real Estate SEO Branding Place 121

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? Dove’s inspiring Real Beauty campaigns? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Sprout’s TikTok?

Branding 97

Branding Real Estate Finance Retail 97

Sprout Social

AUGUST 30, 2019

As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem.

Real Estate 111

Real Estate Branding User-Generated Food 111

Search Engine Land

AUGUST 13, 2024

Google is continuing to test and refine formats, citations and the amount of real estate AI Overviews occupy in the search results. Brand-specific queries (e.g., Google’s AI Overviews continue to be a huge area of interest and concern among SEOs and content creators. AI Overviews also no occupy 12.5% Google, Apple).

Real Estate 106

Real Estate Finance Entertainment eCommerce 106

Buffer Marketing

MAY 28, 2024

  Ten months ago, I launched my sixth company, Robin House , which fractionalizes property investments into thousands of shares, empowering everyday individuals to invest in real estate with as little as $100.  For example, one of our customers was part of an investment club, and he invited us to talk to them.

Real Estate 86

Real Estate Promotion Education Customer 86

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Try stuff,” says Bosché.

Branding 140

Branding B2C Real Estate User-Generated 140

Search Engine Land

JANUARY 31, 2024

Your brand/business could potentially be losing out on ways to reach your audience – on TikTok, Google, or both. Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. Many people have been having a semantic debate over whether TikTok technically is a “search engine.”

Gen Z 107

Gen Z Real Estate PR Promotion 107

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Engagements received on brand content. Posts sent per day.

Real Estate 130

Real Estate Entertainment Finance Retail 130

Search Engine Land

OCTOBER 24, 2023

AI can inform and assist, but human creativity, expertise and skill sets are necessary to add the voice and trust of your brand. Success lies in the fusion of AI and human expertise throughout any content creation process,” he said. About the data.

Real Estate 120

Real Estate Manufacturing Retail Education 120

Adobe Experience Cloud Blog

JANUARY 30, 2017

Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. In this post, I’ll introduce three ways you can approach controversial content and how to determine which one is right for your brand: 3 Types of Controversial Content.

Real Estate 134

Real Estate Branding Thought Leadership Place 134

Marketing Insider Group

SEPTEMBER 29, 2020

Adventure travel company Intrepid Travel uses its blog, The Journal , to publish real travel accounts from previous customers, “listicle” style posts (“The top 10 destinations you should visit in 2021” is sure to be a favorite on social media”), and ideas for eco-friendly and more sustainable travel. Four Seasons Magazine.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145