Search Engine Land

AUGUST 22, 2024

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search.

Branding 90

Branding Product Search Marketers Marketing 90

Search Engine Land

JULY 25, 2024

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven.

Branding 81

Branding Law Advertising Advertisers 81

Search Engine Land

AUGUST 14, 2024

Dig deeper: Paid search for lead gen: Tips for new accounts with limited budgets Get the newsletter search marketers rely on. People who work in specific industries or companies. Life events, parental status, relationship status, etc. Business email address Sign me up! Processing.

Advertising 116

Advertising Advertisers Branding CRM 116

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 118

Analytics Marketing Mix Customer Journey Education 118

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 129

Law Education Digital Marketing SEO 129

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. Remember, brands are entities. Get the daily newsletter search marketers rely on.

Branding 132

Branding PR SEO Content Marketing 132

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Search Engine Land

SEPTEMBER 12, 2024

What’s more, at least right now, SearchGPT seems to link out to content creators more than Google does, which may offer brands increased opportunities to boost awareness and traffic. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

PR 100

PR User-Generated Transform Thought Leadership 100

Search Engine Land

SEPTEMBER 27, 2024

You’ll gain access to tools used by some of the largest brands in the world, including: Keyword clustering. Search console integration. Create on-brand templates. Get the newsletter search marketers rely on. Jasper Jasper is another AI tool for brands and claims to be an “AI copilot.” Live SERP analysis.

SEO 119

SEO Transform User-Generated Analytics 119

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. This shift gives marketers a unique advantage.

Transform 135

Transform Whitepaper User-Generated CMO 135

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Despite the Global Head of Media’s belief that their brand had minimal exposure to MFA inventory in 2023, Adalytics found that the brand spent over $10 million on MFA websites. What are MFA websites? Johnson & Johnson.

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. They may not be as committed or loyal to a particular brand or product category.) Physical availability : The ease and convenience that a brand can be purchased from.

SEO 122

SEO Branding Shoppers Advertising 122

Search Engine Land

FEBRUARY 22, 2024

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. How it works.

Branding 114

Branding Advertising Advertisers Search Marketers 114

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Most brands probably won’t even know a term is trending. See terms.

SEO 105

SEO Fashion PR Influencer Marketing 105

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Establish a strong brand foundation Your brand is the essence of your business, conveying your values, mission and unique value proposition. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform 127

Transform SEO Copywriting User-Generated 127

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Brands. Sponsored Brand Ads in Purple, Sponsored Products Ads in Green. Most of the search engine result pages on Amazon are now dominated by ads.

Advertising 103

Advertising Advertisers Customer Transform 103

Search Engine Land

SEPTEMBER 17, 2024

Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. I’m sure you already have a shortlist of resources, but you can supplement that by setting up alerts for mentions of competing brands and seeing who’s writing or talking about them. Adding trust signals in the SERP.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 122

Transform User-Generated SEO Branding 122

Martech

SEPTEMBER 5, 2024

For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression.

Non-Profit 125

Non-Profit Customer Journey User-Generated SEO 125

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Branding 115

Branding Entertainment SEO Education 115

Search Engine Land

AUGUST 1, 2024

From a technical perspective, optimizing for Google AI Overviews is a process that largely looks like optimizing for Google Search. Information about a brand or business must exist within the bots’ training texts. Get the newsletter search marketers rely on. Branded searches will make more sense.

PR 88

PR User-Generated SEO New Technology 88

Martech

DECEMBER 16, 2024

So your focus must shift to creating a broader, brand-focused marketing strategy for both engines and your audience. Use language your audience naturally searches for. Maintain consistent, on-brand language across all channels. Generative SERP elements that answer follow-up questions in Bing and Bing Deep Search.

Transform 114

Transform User-Generated SEO Communications 114

Search Engine Land

SEPTEMBER 20, 2024

Share PPC search keyword data with your SEO team Pull 12 months of search term PPC data. It’s important that you pull search term data and not keyword data. Keyword data isn’t necessarily the search terms users typed in that drive the click. Pull non-branded data, as you are generally in the top spot for organic.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Search Engine Land

OCTOBER 3, 2024

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. The rising cost of branded keywords Branded keywords have become the final frontier in Google’s quest to maximize returns on search queries.

Branding 89

Branding Logistics Price Law 89

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Performance Marketing 116

Performance Marketing Branding Customer Acquisition Customer loyalty 116

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? Improved brand visibility: Higher search rankings increase your brand’s visibility.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. What does this mean for marketers? First, brands appearing in AI-powered searches are gaining a massive edge. This trend isnt limited to just consumer brands.

Gen Z 135

Gen Z Transform Millennials User-Generated 135

Martech

JULY 30, 2024

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 111

Transform User-Generated SEO Digital Marketing 111

Search Engine Land

AUGUST 1, 2024

Dig deeper: 5 Python scripts for automating SEO tasks Get the newsletter search marketers rely on. Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

SEPTEMBER 25, 2024

No paid or organic visibility One of the first places to look for paid and organic synergies is in queries where the brand lacks visibility in both channels. People tend to trust brands that consistently appear at the top. Dig deeper: Top 7 Google Ads and SEO synergies you should act upon Get the newsletter search marketers rely on.

SEO 83

SEO User-Generated Place Branding 83

Martech

APRIL 10, 2025

In other cases, the AI might mention your brand, prompting users to search for it directly or try entering your URL. A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. For ecommerce retailers, the impact depends on how users search. Email: Business email address Sign me up!

Transform 133

Transform User-Generated Analytics Retail 133

Search Engine Land

AUGUST 8, 2024

You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Feed the machine With AI broadening audiences and your brand competing hard for attention, designing for all the possible placements your ads can serve is important. Get the newsletter search marketers rely on.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Search Engine Land

SEPTEMBER 24, 2024

It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. How to navigate Reddit’s brand safety options. These ads support multiple images, GIFs and videos, as well as headlines and dividers, making them highly engaging and versatile for brands. Best practices for each format.

Promotion 85

Promotion Advertising Advertisers Place 85

Search Engine Land

SEPTEMBER 9, 2024

Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search. All of them have a search box.

User-Generated 98

User-Generated Branding Analytics Product 98

Search Engine Land

SEPTEMBER 9, 2024

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Let’s examine proven strategies and techniques for boosting audience engagement and exploring methods for building a community around your brand. Get the newsletter search marketers rely on. Processing.

User-Generated 84

User-Generated SEO Education Branding 84

Search Engine Land

JULY 22, 2024

The uniqueness of your lists will stand out compared to the big media companies that mostly feature big brands, as the big brands may be paying big bucks to be featured. Get the newsletter search marketers rely on. SEO Search engines have entered the shopping process.

SEO 98

SEO Shipping Retail PR 98