Search Engine Land

MAY 21, 2024

New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024. With the proliferation of AI use, branding differentiation will become much more important. The big picture. The rollout.

Branding 77

Branding Shoppers Shipping Retail 77

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

JUNE 5, 2024

Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. Brands don’t want the same old tricks year after year. But you aren’t alone.

Search Marketers 90

Search Marketers Marketers Marketing Promotion 90

Search Engine Land

OCTOBER 3, 2024

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. The rising cost of branded keywords Branded keywords have become the final frontier in Google’s quest to maximize returns on search queries.

Branding 89

Branding Logistics Price Law 89

Digital Marketer

OCTOBER 2, 2023

In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. The Business Persona and the Person If you work for another business, you’ll have to consider the delicate balance of marketing your personal brand alongside your business.

Branding 100

Branding Thought Leadership Energy SEO 100

Search Engine Land

JULY 18, 2024

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Advertisers can create up to 20 brand lists. They can add brands from a predefined list or request specific brands to be added.

Advertising 88

Advertising Advertisers Branding Search Marketers 88

Backlinko

OCTOBER 16, 2024

The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko. Ready to take the next step? Brush up on the most common SEO interview questions so you’re fully prepared when you secure that interview.

SEO 89

SEO Search Marketers CMO Marketers 89

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. But why is brand visibility important? Enhanced brand awareness also increases customer loyalty.

Branding 99

Branding Customer loyalty SEO PR 99

Search Engine Land

FEBRUARY 1, 2023

Katy Perry: I Googled Myself & I Liked It 2011: That’s how the singer discovered that Russell Brand was going to propose to her. How Open Redirects Can Hurt Your Site’s Trust 2009: Open redirects could lead to spammers abusing your site and ultimately hurting your rankings in Google or other search engines.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 101

Search Marketers CRM B2C Analytics 101

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. From Search Marketing Expo ( SMX ). year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive short- or long-term brand or non-brand keyword search patterns. How do I increase the brand search for a new product launch?

Branding 95

Branding PR Price SEO 95

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S.

Search Marketers 92

Search Marketers eCommerce Marketers Marketing 92

Search Engine Land

JANUARY 1, 2023

The big PPC shifts of 2019 that will shape how we market in 2020. 2020: Automation, full-funnel campaigns, shoppable ads and privacy-fueled paid search changes in 2019. What makes people click on search ads? Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it].

Search Marketers 104

Search Marketers Marketers Marketing Manufacturing 104

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Yahoo Remains Big In Japan (& Beating Google) 2009: Yahoo held over 51% of search market share in Japan, whereas Google only held 38%. Wolfram Alpha To Challenge Google? billion in 2009 from $13.5

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Search Engine Land

JANUARY 13, 2023

An Apology To Wired & The Search Marketing Community. 2008: The article generated some serious spam issues for Wired, generated discord within the search marketing community, and injured the search marketing industry in general. From Search Marketing Expo ( SMX ). by Miles Carter.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

JANUARY 24, 2023

Speculation: The Google Search Results Page With Google Video Ads 2007: A funny mock up of what it would look like if Google added their Google Video ads to the Google search results page. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 116

Search Marketers SEO Marketers Marketing 116

Search Engine Land

MARCH 25, 2023

Yahoo – But Not Yahoo Search – Headed To TV 2009: Yahoo was making a move onto television screens with the Yahoo Widget Engine (YWE), but its first iteration wouldn’t include a Yahoo search box. What Israeli SEMs Want 2009: To see Yahoo and Microsoft set up offices in Israel and for Yahoo to fix its search marketing platform.

Search Marketers 90

Search Marketers Marketers SEO Marketing 90

Search Engine Land

FEBRUARY 2, 2023

Google adds a new carousel to let you expand the search results 2017: Google began letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers 88

Search Marketers Real Estate SEO Marketers 88

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. Play The Search Engine Smackdown Flash Game 2007: You were asked a series of questions. for Blackberry devices.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Google “Search Plus Your World” To Launch Beyond US?

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.”

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 96

Search Marketers User-Generated SEO Marketers 96

Search Engine Land

FEBRUARY 25, 2023

The Hidden Google Search Box 2013: It seemed as if Google was testing hiding the search box completely from the Google search results page. 2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content. From Search Marketing Expo ( SMX ) Know your site.

Search Marketers 107

Search Marketers Marketers Marketing Advertising 107

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. Not exactly.

Search Marketers 124

Search Marketers User-Generated SEO Advertising 124

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Search Engine Land

JANUARY 2, 2023

Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners. 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns. Google Gaining Ground In Smartphone, Browser Markets. Processing…Please wait.

Search Marketers 86

Search Marketers Marketers Marketing Advertising 86

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.

Advertising 86

Advertising Advertisers Search Marketers Marketing Mix 86

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. Remember, brands are entities. Get the daily newsletter search marketers rely on.

Branding 132

Branding PR SEO Content Marketing 132

Search Engine Land

MARCH 10, 2023

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S. smartphone population, these mobile users searched more and relied more on their mobile devices than conventional smartphone users. by Galen DeYoung 2009: Don’t Damage Your Brand With The Wrong Keywords!

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

MARCH 2, 2023

Bing Quietly Adds A Scientific Full Size Calculator 2014: When you searched for a math answer, not only did you get the answer, but you also got an interactive calculator in Bing’s search results. Google Redesigns Google Profiles 2011: The profiles looked slicker and more “social,” as you would expect from a Facebook or Twitter.

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

JANUARY 31, 2023

More coverage of the bid: Live Blogging Microsoft’s Bid For Yahoo Call Microsoft Call: “We Love The Yahoo Brand” [But Can The Deal Happen?] Google News Engine Bugging Out 2007: It was returning 500 errors, graphics weren’t loading and searches weren’t working. Yahoo ultimately rejected this bid – and it wouldn’t be the last time.)

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketers 87

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform.

Brand Management 105

Brand Management Management Branding User-Generated 105

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 99

Branding Manufacturing Real Estate PR 99