Search Engine Land

JUNE 12, 2024

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Search survived some serious hits, in the case of the show, Nuclear Fallout, it carries the weight of what it used to be and what it’s known for. Probably not.

Search Marketers 96

Search Marketers Digital Marketing Transform Customer Journey 96

Backlinko

OCTOBER 16, 2024

The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko. Ready to take the next step? Brush up on the most common SEO interview questions so you’re fully prepared when you secure that interview.

SEO 97

SEO Search Marketers CMO Marketing 97

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Search Engine Land

JULY 18, 2024

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Advertisers can create up to 20 brand lists. They can add brands from a predefined list or request specific brands to be added.

Advertising 88

Advertising Advertisers Branding Search Marketers 88

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Performance Marketing 124

Performance Marketing Branding Customer Acquisition Customer loyalty 124

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform.

Brand Management 105

Brand Management Management Branding User-Generated 105

Search Engine Land

JANUARY 19, 2024

This article covers best practices for crafting 404 pages, with real examples from over 50 brands. Engaging visuals : Incorporate visually appealing graphics or illustrations that align with your website’s design and brand. Ford Get the daily newsletter search marketers rely on. What is a 404 page?

Branding 114

Branding Transform eCommerce Promotion 114

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. But why is brand visibility important? Enhanced brand awareness also increases customer loyalty.

Branding 99

Branding Customer loyalty SEO PR 99

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Branding 115

Branding Entertainment SEO Education 115

Search Engine Land

JULY 19, 2024

‘Double down on one channel’ is really bad advice in 2024 Brands are often overwhelmed by the amount of different platforms they should be working on: Instagram, Facebook, YouTube , TikTok and Pinterest, just to name a few. As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Processing.

Management 92

Management Branding User-Generated SEO 92

Search Engine Land

AUGUST 7, 2024

One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Competitors and copycats might outrank you for your primary branded keywords. Product names.

Branding 95

Branding Customer Acquisition Advertising Advertisers 95

Search Engine Land

AUGUST 22, 2024

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search.

Branding 90

Branding Product Search Marketers Marketers 90

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

JULY 25, 2024

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven.

Branding 81

Branding Law Advertising Advertisers 81

Search Engine Land

OCTOBER 3, 2024

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. The rising cost of branded keywords Branded keywords have become the final frontier in Google’s quest to maximize returns on search queries.

Branding 89

Branding Logistics Price Law 89

Search Engine Land

AUGUST 14, 2024

Dig deeper: Paid search for lead gen: Tips for new accounts with limited budgets Get the newsletter search marketers rely on. People who work in specific industries or companies. Life events, parental status, relationship status, etc. Business email address Sign me up! Processing.

Advertising 116

Advertising Advertisers Branding CRM 116

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive short- or long-term brand or non-brand keyword search patterns. How do I increase the brand search for a new product launch?

Branding 95

Branding PR Price SEO 95

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 134

Law Education Digital Marketing SEO 134

Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). ChatGPT, Claude) rather than traditional search engines (e.g., If true, this would mean a huge shift in search marketing strategies, both paid and organic.

Entertainment 134

Entertainment SEO Advertising Advertisers 134

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. This shift gives marketers a unique advantage.

Transform 137

Transform Whitepaper User-Generated CMO 137

Search Engine Land

AUGUST 31, 2023

The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said. Implementing stricter ad policies could build user trust, giving people more confidence to click on buy from brands advertising on Google. Why we care.

Advertising 139

Advertising Advertisers Branding Search Marketers 139

Search Engine Land

OCTOBER 1, 2024

Get the newsletter search marketers rely on. It seems Google is trying to replicate the experience of a traditional category page directly within the search results. He highlights: The long-standing competition between Google and Amazon for ecommerce market share. That 74% of product searches now start on Amazon.

Retail 124

Retail eCommerce SEO Price 124

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. This new capability could help brands boost conversion as it makes it easier for consumers to view promoted products and make a purchase.

Product 121

Product Promotion Branding Search Marketers 121

Search Engine Land

MARCH 1, 2024

Navah Hopkins, Optmyzr Brand Evangelist and President of Navah Hopkins LLC , explained this move would improve budget efficiency and campaign quality for advertisers. For years I have been begging brands to pause what’s not working so budget efficiency can win the day. ” Get the daily newsletter search marketers rely on.

Advertising 132

Advertising Advertisers Search Marketers Branding 132

Search Engine Land

APRIL 9, 2024

The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Voiceover script generation.

Transform 128

Transform User-Generated Traditional Marketing Advertising 128

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Central to this transformation is user behavior.

Gen Z 121

Gen Z Transform Millennials SEO 121

Search Engine Land

MARCH 1, 2024

TikTok’s Trends Digest series offers an easy and cost-effective way to find out what’s trending, however, the advice obviously will not be tailored to your brand or channel, and so some information may not be relevant. In Trend Moments, these elements are more specific, making it trickier for brands to engage swiftly.

Search Marketers 118

Search Marketers Branding Marketing Marketers 118

Search Engine Land

SEPTEMBER 8, 2023

The new search feature is available on both the Threads mobile app and web app. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility. Get the daily newsletter search marketers rely on. Why we care. SUBSCRIBE See terms. What's new?

Search Marketers 138

Search Marketers Branding Customer Marketing 138

Search Engine Land

FEBRUARY 27, 2024

Advertisers will gain better control and insights into the placement of their ads within the Search Partner Network. This enables them to address concerns about their ads being placed near inappropriate content, safeguarding their brand reputation. What is the Search Partner Network? Business email address Subscribe Processing.

Advertising 131

Advertising Advertisers Place Search Marketers 131

Search Engine Land

FEBRUARY 8, 2024

Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. This tab includes both paid ads and organic offers from brands. ” Get the daily newsletter search marketers rely on.

Promotion 120

Promotion Advertising Advertisers Place 120

Search Engine Land

FEBRUARY 15, 2024

OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine. If OpenAI actually does release a Search product, it will be worth watching to see it becomes a source of any significant organic traffic or value for brands and businesses.

Product 134

Product Search Marketers Branding Customer 134

Search Engine Land

FEBRUARY 9, 2024

This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base. ” Get the daily newsletter search marketers rely on. Why we care. Third-party ad demand is scaling as we anticipated.”

Advertising 134

Advertising Advertisers Management Search Marketers 134

Search Engine Land

FEBRUARY 23, 2024

The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. ” Get the daily newsletter search marketers rely on.

SEO 113

SEO Branding Search Marketers Customer 113

Search Engine Land

SEPTEMBER 12, 2024

What’s more, at least right now, SearchGPT seems to link out to content creators more than Google does, which may offer brands increased opportunities to boost awareness and traffic. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Search Engine Land

APRIL 10, 2024

Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Cody Plofker, chief marketing officer at brand Jones Road Beauty, said on the “Operators” podcast: “It’s brutal out there.

Advertising 125

Advertising Advertisers Performance Marketing Search Marketers 125

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Digital Marketing 140

Digital Marketing Customer loyalty User-Generated Marketing 140