Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! I think the answer depends on the marketing objectives.

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Marketing Insider Group

NOVEMBER 1, 2010

So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Social media?

Marketing Mix 81

Marketing Mix Telemarketing Customer loyalty Thought Leadership 81

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing B2C Customer loyalty 75

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 102

Telemarketing Customer loyalty User-Generated Marketing 102

Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies.

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

JUNE 3, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed?

Telemarketing 68

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 68

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

JULY 13, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

MAY 18, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

JULY 6, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed?

Telemarketing 67

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 67

Marketing Insider Group

SEPTEMBER 15, 2010

In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Marketing Insider Group

JULY 27, 2010

Share: Read more from Content Marketing B2B Marketing , Content Marketing , Email Marketing , Inbound Marketing , Lead Qualification , Marketing Innovation , Online Demand Generation , Search Engine Marketing , Search Marketing , SEO 3 Comments Post a comment Brian Jul 27 2010 Michael, I really enjoyed this post.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 69

Telemarketing Customer loyalty Inbound Marketing B2C 69

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

MAY 17, 2010

Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B Content Marketing Why Do You Tweet? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Sounds easy right?

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short!

Telemarketing 78

Telemarketing Customer loyalty Inbound Marketing B2C 78

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 73

Telemarketing B2C Inbound Marketing Customer loyalty 73

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Opt-outs increased and our brand image suffered — all because we were spamming our customers. But unfortunately too much of our marketing is done based on gut feel. I think brand marketing in B2B was cut drastically in the recession.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This may be an untapped opportunity for brands to truly connect and build trust with their audiences.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

MAY 17, 2010

Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B Content Marketing Why Do You Tweet? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

AUGUST 3, 2010

While the benefits of this approach are clear, B2B marketers must also be aware of the risks. Negative reviews can seriously hurt your brand so it is important to monitor these listings in real-time to catch and respond to any negative comments. Social media can also help on the paid search side.

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Marketing Insider Group

JULY 21, 2010

The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. The research then tracked these search queries across “Awareness,” “Consideration” and “Decision” buying stages. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison).

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty B2C 72

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

NOVEMBER 18, 2010

The shortage of digital marketing talent will create a seller’s market for online, search and social marketers. Display media experiences a resurgence as advanced targeting, re-targeting and behavioral methods allow marketers to demonstrate real value in display. The brand is back, baby!

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83

Marketing Insider Group

JUNE 7, 2010

Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there. How do you manage the personal brands of executives? So the answer right now is to get an executive personal brand presence. And the cost of not acting must be made plain.

Telemarketing 85

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 85

Marketing Insider Group

JUNE 9, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 69

Telemarketing B2C Inbound Marketing Customer loyalty 69