Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.

Brand Management 105

Brand Management Management Branding User-Generated 105

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP).

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

JANUARY 24, 2024

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Undetected.

Affiliate Marketing 107

Affiliate Marketing Branding User-Generated Retail 107

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries.

Transform 137

Transform Whitepaper User-Generated CMO 137

Search Engine Land

JUNE 12, 2024

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Generative AI and assistants are transforming search into more of an ‘answer engine’ that tries to understand and address queries before they are asked.

Search Marketers 96

Search Marketers Digital Marketing Transform Customer Journey 96

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Jeff Bullas

FEBRUARY 19, 2023

Guide mobile users accurately 5. SEO is an abbreviation for the term search engine optimization. This code is normally generated by the service you are using to measure website traffic. You need SEO to increase your share of free website traffic from search engines. billion searches are performed each day.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Search Engine Land

JULY 19, 2024

With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses. As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Enter ChatGPT, leading the movement of generative AI. Processing.

Management 92

Management Branding User-Generated SEO 92

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 99

Branding Manufacturing Real Estate PR 99

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. How GEO works. Future potential of GEO. What is GEO?

Transform 127

Transform User-Generated SEO Law 127

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Marketing strategy. CRM or other database Everything you do in lead gen revolves around generating inbound queries. How will you implement it?

Advertisers 116

Advertisers Advertising Branding CRM 116

Search Engine Land

MARCH 8, 2024

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences, and inform the way they interact with on the platform. New tools and insights.

Branding 92

Branding User-Generated Analytics Promotion 92

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

Transform 119

Transform User-Generated SEO Digital Marketing 119

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. Why we care.

Product 92

Product Branding User-Generated Search Marketers 92

Search Engine Land

JUNE 14, 2024

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. With the right strategies and techniques, you can leverage agile project management within SEO to streamline and enhance your brand’s online reputation. Here’s how. Let’s break it down.

Brand Management 87

Brand Management Management SEO Branding 87

Search Engine Land

SEPTEMBER 12, 2024

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. It delivers answers to user queries using real-time information from across the web. Non-tech-savvy users may not notice a significant difference.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. ” “You can drive leads without sending users off Linkedin to consult your article.” Why we care.

User-Generated 114

User-Generated Price Promotion Advertising 114

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users. See terms.

Product 125

Product SEO Copywriting eCommerce 125

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 130

User-Generated SEO Branding Management 130

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. E-A-A-T is paramount.

PR 88

PR User-Generated SEO New Technology 88

Search Engine Land

APRIL 9, 2024

Voiceover script generation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing.

Transform 128

Transform User-Generated Traditional Marketing Advertisers 128

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Digital Marketing 140

Digital Marketing Customer loyalty User-Generated Marketing 140

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. Creativity and accuracy These generative AI models have been trained on content created on the web by individuals, and the content generated by these machines re-elaborates someone else’s creativity and lacks any recognition or attribution.

Transform 110

Transform User-Generated New Technology Promotion 110

Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Brand preferences. Once chosen, options from these brands will appear instantly. Image generation.

Shoppers 111

Shoppers User-Generated Shipping Price 111

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era. AI does more than just understand user intent.

Transform 120

Transform User-Generated SEO Analytics 120

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What results can you expect from each marketing effort?

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Martech

SEPTEMBER 5, 2024

Free trials: Users try the software for a limited number of days. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

Non-Profit 131

Non-Profit Customer Journey User-Generated SEO 131

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You’ll gain access to tools used by some of the largest brands in the world, including: Keyword clustering. Search console integration. Create on-brand templates. Help with email marketing.

SEO 111

SEO Transform User-Generated Analytics 111

Martech

NOVEMBER 22, 2024

Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status. Endanger user privacy. Dig deeper: Why Google lost -The DoJ’s case in 11 slides Advertiser perspectives Navah Hopkins, brand evangelist of Optmyzr kicked off a conversation on LinkedIn.

User-Generated 121

User-Generated CMO Advertisers Advertising 121

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. How are you positioning your brand/product?

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Search Engine Land

SEPTEMBER 13, 2023

In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. However, this potent tool is also susceptible to misuse by malicious actors seeking to exploit established brands for personal gain.

User-Generated 121

User-Generated Advertisers Advertising Retail 121

Search Engine Land

MARCH 4, 2024

Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their content more effectively. Get the daily newsletter search marketers rely on. Why we care.

Analytics 111

Analytics User-Generated Management Search Marketers 111

Search Engine Land

MAY 13, 2024

It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. If you aren’t thinking about user needs, personas and intent, you’re already failing. See terms.

SEO 133

SEO User-Generated Promotion Branding 133

Martech

MAY 15, 2024

Google is rolling out its AI Overviews search to U.S.-based based users of Google Search in the coming week. AI Overviews give answers to queries using generative AI technology powered by Google Gemini. If an AI Overview doesn’t add value to what Google Search shows by default, Google will not show an AI Overview.

User-Generated 130

User-Generated Product Branding Search Marketers 130

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. It also improves user experience to drive engagement and conversions.

SEO 122

SEO User-Generated Transform Market Trends 122