Martech

JULY 12, 2021

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 118

Shoppers Shopper Market Millennials Retail 118

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Snapchat is a great way for brands to test the AR shopping possibilities, but it has significant limitations to a brand’s longer-term extended retail strategy,” said Bodzewski.

Shoppers 135

Shoppers Retail Shopper Market Price 135

Martech

APRIL 20, 2023

The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Helping when customers research products Where can brands get involved in the customer journey?

Shoppers 102

Shoppers Retail Customer Journey Shopper Market 102

Set Up

APRIL 16, 2024

Why is video so appealing to brands? Brands are able to showcase their personality in a way static ads and content can’t get across. Also, video allows brands to be more informal, allowing content to be made cheaper and faster. Direct Marketing/Email/CRM (This was more of a priority compared to other years.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Martech

AUGUST 19, 2021

Balancing risk and reach: The brand safety dilemma. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Editorial Director. BOX AD GOES HERE. The reason? Read more here.

Shopper Market 109

Shopper Market Retail Shoppers B2C 109

Martech

JULY 13, 2021

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? One of those companies was Driscoll’s, the “only the finest berries” brand. Crowdsourcing the most important metric in marketing .

Shopper Market 113

Shopper Market Millennials Shoppers Shipping 113

Martech

OCTOBER 28, 2022

Digital marketers understand online advertising is key to amplifying their brand, but often they’re not clear where to begin; SMB advertising starts to feel like a ball-and-chain. Rapid changes in the advertising industry also contribute to marketer overwhelm. Algorithms change all the time. “ Evaluating ROI/ROAS.

Digital Marketing 136

Digital Marketing Advertising Advertisers Shopper Market 136