SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Shoppers Transform Gen Z 52

Martech

JULY 12, 2021

One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 118

Shoppers Shopper Market Millennials Retail 118

Martech

OCTOBER 28, 2022

Digital marketers understand online advertising is key to amplifying their brand, but often they’re not clear where to begin; SMB advertising starts to feel like a ball-and-chain. Rapid changes in the advertising industry also contribute to marketer overwhelm. Algorithms change all the time. “ Evaluating ROI/ROAS.

Digital Marketing 136

Digital Marketing Advertising Advertisers Shopper Market 136

Econsultancy

MAY 11, 2022

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. “We like to look at what’s already there – whether it’s brand planning cycles that have existed for years, or whether it’s a brand building capabilities tool.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Hubspot Marketing

JULY 10, 2023

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1.

Customer 90

Customer Transform User-Generated Retail 90