Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 125

Branding Advertising Advertisers Retail 125

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. Read on to find some high-quality examples from brands that stand out.

Communications 109

Communications Branding Shoppers Fashion 109

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Branding 88

Branding Customer Shoppers Food 88

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? That proportion of shoppers increased in December.

Shoppers 129

Shoppers Gen Z Branding Retail 129

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 94

Branding User-Generated Shoppers Fashion 94

SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105

Retail Shoppers Marketing Marketers 105

Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.

Retail 112

Retail Gen Z Transform Shoppers 112

Martech

OCTOBER 2, 2024

Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 123

Shoppers User-Generated Price Promotion 123

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Brands must use this feature carefully, as AI can sometimes miss the mark with irrelevant and varied search results.

Customer 115

Customer Transform Shoppers eCommerce 115

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Historically, brands have done a poor job of serving these communities well. Here’s a list of common dimensions of diversity that impact the way a consumer experiences your brand, and ultimately whether or not they convert.

Customer 125

Customer Food Shoppers Retail 125

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. This gives retailers always operating on thin margins new revenue streams by selling ad space to other brands. Control ad placement and formats, ensuring the ads dont disrupt the experience and look of websites.

Retail 116

Retail Shoppers eCommerce Advertising 116

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.

Retail 119

Retail Shopper Market Shoppers Advertising 119

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

NOVEMBER 27, 2024

Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers. Top categories. so far this month.

eCommerce 127

eCommerce Shoppers Retail Analytics 127

Sprout Social

APRIL 8, 2025

According to Sprouts 2024 Content Benchmarks Report , 81% of consumers wanted to see more short-form videos from brands. Whether youre a local service provider or a global e-commerce brand, these are a few reasons to embrace the power of Pinterest. Boost brand awareness Pinterest is built for discovery.

Shoppers 102

Shoppers Customer loyalty Analytics Branding 102

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. Key updates: Shopping trends insights.

Customer Acquisition 130

Customer Acquisition Retail Shoppers Advertising 130

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 116

Shoppers Non-Profit Retail Shipping 116

Martech

JANUARY 14, 2025

Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Our expert panel will cover: Optimizing shopper journeys with actionable data. Using A/B testing to make impactful decisions. Delivering personalized experiences at scale with AI.

Retail 112

Retail Shoppers Digital Marketing Whitepaper 112

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety.

Market Research 130

Market Research Shoppers CMO Retail 130

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

JANUARY 10, 2025

Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context. This is aimed at facilitating the creation of AI agents by retail brands to supply what Salesforce is calling “digital labor.” Provides each item in the cart with its own record of shopper fulfillment preference (such as BOPIS).

Retail 128

Retail Shoppers Shipping Promotion 128

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Transform Shoppers 52

Martech

JULY 18, 2024

billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” Brands will look to get even more involved in social commerce in the coming months, as this is where consumers are and where consumers want to shop.”

eCommerce 125

eCommerce Retail Shoppers Health 125

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. The importance of social media in UK retail has only grown. Don’t be shy.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Vertical Response

OCTOBER 6, 2024

The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. But how do you cut through the noise and connect with customers effectively?

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Loyalty management key features. Why we care.

Retail 109

Retail Management Shoppers eCommerce 109

Buffer Marketing

JANUARY 7, 2025

Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 118

Price Thought Leadership Transform User-Generated 118

Customers.ai

NOVEMBER 26, 2024

Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. ” email is sent, most brands go quiet and that’s a problem.

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. Big on gifts, not on spending Even with optimistic predictions for the 2024 holiday season, shoppers are still looking to save wherever possible.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

NOVEMBER 21, 2024

This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Law 113

Law Transform Retail Manufacturing 113

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.

eCommerce 108

eCommerce Shoppers Marketing Automation Platform Price 108

SmartBrief - Marketing

AUGUST 21, 2024

How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So

Shoppers 98

Shoppers Transform Retail Price 98

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. How to Trigger Flows to Repeat Shoppers For businesses looking to target their repeat shoppers, triggering automated flows can be a powerful way to engage and drive repeat purchases.

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Customers.ai

DECEMBER 19, 2024

With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. Since launching, Signal has been a major win for our customers, boosting engagement and turning return visitors into loyal shoppers.

Shoppers 85

Shoppers Direct Mail Customer Journey eCommerce 85