Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. Processing.

Law 112

Law Transform Retail Manufacturing 112

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 89

Branding User-Generated Shoppers Fashion 89

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Over half of all consumers (55%) plan to contact brands via Facebook this holiday season.

Gen Z 124

Gen Z Millennials User-Generated Shoppers 124

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

User-Generated 108

User-Generated Gen Z Shoppers eCommerce 108

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 118

Content Marketing Customer Acquisition Marketing Marketers 118

Hubspot Marketing

NOVEMBER 6, 2023

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

User-Generated 125

User-Generated Shoppers Manufacturing Promotion 125

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. For most brands, ecommerce should not be the primary focus of your Instagram account. Select Manual.

eCommerce 98

eCommerce User-Generated Shoppers Entertainment 98

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 133

Transform User-Generated Analytics Retail 133

Vertical Response

OCTOBER 6, 2024

The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. But how do you cut through the noise and connect with customers effectively?

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. But which URL shortener is right for you? links Use bit.ly

Price 110

Price User-Generated Analytics Shoppers 110

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. The significance of social media in the retail sphere has only amplified.

Retail 96

Retail Shoppers User-Generated Customer Journey 96

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. By the end, you’ll have a toolbox full of strategies to make your brand stand out in the crowd. Let’s look at two brands crushing the testimonial game: DialMyCalls , a mass texting service, nails B2B testimonials.

Customer 110

Customer Shoppers User-Generated B2C 110

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Why is Pinterest a valuable platform for brands? Brand awareness At the heart of Pinterest is discovery. The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. By limiting the options to these key choices, it avoids overwhelming shoppers. Theyre a perfect mix of SEO and user experience (UX). After all, thats their brand differentiator.) Big mistake.

eCommerce 92

eCommerce Shoppers Transform User-Generated 92

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. Repeat Shoppers”).

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. A single post from a creator can spark a buying frenzy, with users flocking to Amazon to check product details. However, for now, many U.S.

Branding 52

Branding Shipping Transform Shoppers 52

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 73

Gen Z Millennials User-Generated Entertainment 73

Rock Content

SEPTEMBER 5, 2023

With social media becoming an increasingly important part of people’s lives and purchasing decisions, consumers expect more than great services and products from the brands they trust. They also want ongoing relationships with those brands and to feel like they’re part of what those brands are putting out there.

User-Generated 97

User-Generated SEO Shoppers Copywriting 97

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Martech

MARCH 27, 2025

On Tuesday, ChatGPT released a new version of its image generation tool. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. So, I am not an unbiased observer when it comes to a recent AI development.

Transform 75

Transform Shoppers Retail User-Generated 75

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

OCTOBER 8, 2024

Prompt 2: I ask Chad to familiarize himself with my client’s company, its products and brand tone of voice. The copy presents the benefits clearly and concisely while including elements targeted toward the four shopper personalities I mentioned in the hypothesis. I also asked Chad to list the benefits of my client’s products.

Copywriting 130

Copywriting Email Marketing Shoppers User-Generated 130

Vertical Response

SEPTEMBER 8, 2024

Professional, high-quality images not only make your emails look more polished but also help reinforce brand identity and recognition when combined with branded content. Features like polls, quizzes, and surveys can significantly enhance user engagement. Generic seasonal templates can be customized for your campaign needs.

Email Marketing 105

Email Marketing Marketing Marketers User-Generated 105

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Now, you can discover a brand and purchase all in the same breath.

Product 109

Product User-Generated eCommerce Shipping 109

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 71

Gen Z Transform Fashion Food 71

Customers.ai

DECEMBER 31, 2024

At Customers.ai, weve seen brands turn anonymous visitors into real results: Think 30% more conversions, higher ROI on retargeting, and leads that mightve otherwise been lost forever. Capturing even a small portion of these anonymous users can transform your ROI. And the kicker?

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketing 96

Customers.ai

DECEMBER 4, 2024

For ecommerce, this means you’re not just spamming your entire list with a generic email. Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Let’s look at an example. Bottom line? 5 on Capterra.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform 111

Transform User-Generated Marketing Marketers 111

illumin

MARCH 27, 2025

Now, Meta is introducing new tools and placements that can be used with its AI-powered Advantage+ sales campaigns to optimize performance and provide more ad options for users. Shops ads use AI to optimize Advantage+ sales campaigns, targeting users likely to buy via Facebook or Instagram Shops.

Shoppers 66

Shoppers User-Generated Retail Advertising 66

Buffer Marketing

APRIL 29, 2025

Keep your account on-brand, and feature products that people can buy from your website. 5 ways to improve your Instagram sales strategy When you’re selling on Instagram, that moment your post catches a user’s eye is already a win. Jewelry brand waekura uses cream, beige, and brown tones in all its posts.

Gen Z 108

Gen Z Influencer Marketing Manufacturing User-Generated 108

Customers.ai

JANUARY 2, 2025

higher open rates and 152% higher click-through rates compared to generic emails. For ecommerce brands, the possibilities are endless. Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Thats why they can drive up to 70.5% Its why we love them so much!

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 100

Gen Z Affiliate Marketing Influencer Marketing User-Generated 100

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Branding 145

Branding Gen Z Shoppers Price 145

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84