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How live social shopping is driving brand results

Sprout Social

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 117
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Pinterest introduces Performance+ ad campaign suite

Martech

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. Why we care.

Shoppers 126
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The impact of brand identity on customers’ psychology

SmartBrief - Marketing

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Branding 104
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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Regretting the purchase later.

Customer 119
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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101
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Interactive email is the game changer brands can’t ignore

Martech

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

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AI-powered martech releases and news: November 21

Martech

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. Processing.

Law 117